• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Chapter 16: Persuasive Public Speaking
 

Chapter 16: Persuasive Public Speaking

on

  • 1,601 views

Presentation created for COMM 107 - Oral Communication: Principles and Practice

Presentation created for COMM 107 - Oral Communication: Principles and Practice

University of Maryland

Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin

Statistics

Views

Total Views
1,601
Views on SlideShare
1,599
Embed Views
2

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Chapter 16: Persuasive Public Speaking Chapter 16: Persuasive Public Speaking Presentation Transcript

    • Types of persuasive speeches
      • Conviction
      • Action
      • Good persuasive speeches are…
        • Timely
        • Controversial
        • Audience-aware
        • Well-developed
        • Valuable to society
    • Persuasion process
      • Claim
      • Appeals
      • Done?
      • NO!
    • Persuasion process Things to consider
      • Theory of field-related standards
        • Not all people reach conclusion in the same way, thus they may react differently to the same evidence or psychological appeals
        • Include as many appeals as you can
      • Group norm standards
        • When speaking to a group, you can assume that they will have some similar or overlapping views
      • Individual norm standards
        • Some individuals are more influential than others. If you get them on your side, everyone else is in the bag
    • How do you sell your point of view?
      • Critical thinking
        • Propose plan of action, Set forth criteria, Propose solution
      • Comparative advantage
        • Propose solution (s) that are workable, desirable, and practical
      • Monroe’s Motivated Sequence
        • Attention
        • Need
        • Satisfaction
        • Visualization
        • Action
      • Elaboration Likelihood Model
        • If the topic is one that the listener has encountered before, is interested and involved in, and enjoys talking about, he/she is more likely to process the speaker’s arguments
      • Social support
        • If the individual feels that he/she has the support of others and they’re all “in it together,” he/she will be persuaded by a message
    • Components of the persuasive speech
    • Components of a persuasive speech
      • Ethos
        • Speaker credibility
      • Logos
        • Logical arguments
      • Pathos
        • Psychological appeals
    • Speaker credibility (ethos)
      • Competence
        • Wisdom
        • Authority
        • knowledge
    • Speaker credibility (ethos)
      • Charisma
        • Appealing
        • Concerned
        • Enthusiastic
        • Sincere
    • Speaker credibility (ethos)
      • Character
        • Reputation
        • Honesty
        • Sensitivity
    • Logical arguments (logos)
      • Your speech has to “make sense”
        • Clear statement of the purpose of what you are proposing in your speech
        • Reasons you believe or want the audience to believe in what you are proposing
        • Cite credible sources
        • Well-developed arguments that flow
        • Statement of desired outcome, stand or action
        • Absence of false facts, partial information and biased stands
    • Logical arguments guide your central idea
      • Proposition of facts (will)
      • Proposition of value (good, bad)
      • Proposition of policy (should)
      • Inductive argument (evidence, conclusion)
      • Deductive argument (premise, conclusion)
      • Whatever your choice, you need valid evidence
    • Logical fallacies
      • Generalizations
        • All Greeks…
      • Faulty analogical reasoning
        • AIDS vs. Bubonic plagues
      • Faulty causal reasoning
        • Something caused something else, no qualification
      • Ignoring the issue
        • Relevant arguments used to obscure the issue
      • Ad hominem arguments
        • Attacks on personal character of the source
      • Ad populum arguments
        • Appeal to people’s prejudices and passions
      • Ad ignorantium arguments
        • Attempt to prove that something is true because it cannot be disproved
    • Psychological appeals (pathos)
      • Ethnographic theory of human drives
        • Survival
        • Pleasure
        • Security
        • Territoriality
      • Maslow’s Hierarchy of Needs
    • Appeals to motivate listeners
      • Adventure
      • Anger
      • Companionship
      • Deference
      • Fear
      • Gender
      • Guilt
      • Happiness
      • Health
      • Hero worship
      • Humor
      • Independence
      • Liking
      • Loyalty
      • Nostalgia
      • Revulsion
      • Safety
      • Savings
      • Sex
      • Sympathy
    •  
    • FALL 2009 The Good, the Bad, the ugly
    • The Ugly
    • The Bad
    • The Good
    • BONUS