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Chapter 11 - Public Speaking Planning The Message
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Chapter 11 - Public Speaking Planning The Message

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Presentation created for COMM 107 - Oral Communication: Principles and Practice …

Presentation created for COMM 107 - Oral Communication: Principles and Practice

University of Maryland

Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin

Published in: Education

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Transcript

  • 1. Public Speaking Planning the Message
  • 2. The listenable speech
    • Understood by listeners
      • Oral-based language
      • Structure with clear signposts
      • Phrases that tell listener what’s next (transitions!)
      • Information that flows cohesively
      • Consistency
  • 3. How can YOU deliver a listenable speech?
    • Confidence
    • Excellent nonverbal behaviors
    • Logical structure
    • Style consistency
    • Encourage listeners to be involved
  • 4. Piece of (chocolate) cake…
  • 5. 7 Steps
    • Topic
    • Central idea
    • Research to develop central idea
    • Finalize central idea, purpose and goal that adapts to the listeners and setting of the presentation
    • Formulate and organize body to achieve goal
    • Prepare for the presentation / delivery
    • Polish the introduction and conclusion
  • 6. Parameters to always keep in mind
    • YOU!
    • Your audience
    • The setting
    • The purpose
    • Ethics
  • 7. Audience Analysis
    • Demographics
      • Age, gender, religion, ethnicity, education, occupation, race
    • Psychographics (predispositions!)
      • Conservative / liberal dispositions
      • Political affiliations
    • Rheterographics
      • Place, time, emotional climate for the speech
  • 8. Applying your analysis
    • Topic selection
      • Must be specific and relevant to audience
    • Language selection
      • Be clear, be clever, be relevant
    • Central idea
      • Is your goal to inform or persuade?
      • What arguments will you use to accomplish this goal with this audience?
  • 9. For your info briefs…
    • Your goal is to develop a central idea that…
      • Explains
      • Summarizes
      • Contrasts
      • Describes
      • Demonstrates
      • Analyzes
    • Something…
  • 10. The extemporaneous speech
    • Gives you the advantage of…
      • Talking points
      • (vs. impromptu)
      • Notes / outline
      • (vs. memorized)
      • Quotations, illustrations and statistics from research
      • (vs. impromptu)
      • Planning for a more spontaneous and natural oral presentation
      • (vs. manuscript / memorized)
  • 11. Back to your audience
  • 12. Info briefs audience analysis
    • My audience is ___ (race, age, male to female ratio, values, beliefs)
    • I want my audience to understand _____ as a result of my message
    • My audience’s relationship to this message should be ____
    • My audience already knows ____ about my topic
    • My audience will want or need to hear ______
    • My audience may not understand or need to know _____ so I may leave out _____
    • My audience may like, enjoy or appreciate ______
    • Mu audience may not like, enjoy or appreciate ______

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