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16. ADVOCACY CHECKLIST
1. create a mandate
2. establish credibility
4. leverage resources
5. build relationships
6. engage !
7. execute with style
8. provide concrete request & data
9. ? relevancy
10. ? stamina
November 18, 2007 in Opinion
Fight for librarians on again.
Last week, Lisa Layera Brunkan watched the dawn rise in the same brown yoga pants
she’d been wearing for two days straight.
Night after night, she worked the mom’s “swing shift of advocacy” with her friend Susan
McBurney, as they prepared to influence members of a state education task force in
Olympia tomorrow about the importance of employing a full-time, certified teacher
librarian in every school in the state.
Brunkan and McBurney were two of the ringleaders of the group of young South Hill
powerhouse moms I wrote about last summer who campaigned against cutting school
library positions from the Spokane Schools annual budget.
Undaunted by the odds against them, these well-educated women relied on their
previous professional experience – as a headhunter, a Ph.D. linguist and a CPA
among others – to drum up at least 900 signatures on a petition and make
impassioned arguments in front of the school board.
It was in August, at a computer in a campground in Canada during her family’s
summer vacation, that Brunkan learned the heartbreaking truth.
A fellow library advocate wrote Brunkan an e-mail with these searing words: “We lost.”
The school board voted to reduce 10 library positions to part time for this year.
For a month or so, Brunkan decided to lay low.
But in September, she was walking her children home from school when a car pulled
Key to literacy, librarians now "highly
By Lynn Thompson
Times Snohomish County Bureau
Wednesday, September 12, 2007
When Monroe High School librarian Lorraine Monprode took her first job, she was
checking out filmstrips and cassette tape players. She knew when a class report on
World War I was due because a clutch of students fought over the same volume of the
Flash forward about 25 years. Monprode guides students researching World War I
bunkers to online resources that include video tours of actual bunkers, audio
recollections of soldiers who fought in the war, and hyperlinks to other electronic
sources, all at the same time a classmate on another library computer searches the
In the age of information overload, librarians say their skills at finding authoritative and
accurate sources and helping students think critically about what they read are more
important than ever. But some districts around the state, including Darrington and
Granite Falls, have cut librarian positions to balance their budgets.
"The reality is that some districts and principals try to get test scores up by spending
more time on test-taking and less time on open-ended projects, what we call discovery
learning," said Marianne Hunter, president of the Washington Library Media
Association and a high-school librarian in Lacey, Thurston County.
An American Library Association task force last year called school librarians "highly
endangered." The task force said laying all accountability for school success on
reading and math scores denies the instructional value of libraries and the teaching
role of librarians.
Grass-roots effort begins to save school libraries
By Lynn Thompson
Times Snohomish County Bureau
November 20, 2007
Supporters of school librarians and library programs have launched a statewide online petition
drive to try to save what they believe is an endangered school position.
Two parents from the Spokane School District, where budget cuts this year reduced 10
librarian positions to half-time, want librarians and library services included in the state's
definition of a basic education.
"We're really, really scared libraries will fall through the cracks," said Susan McBurney, who
together with Lisa Layera Brunkan is organizing the petition drive. The petition can be found
So far, more than 430 people have signed.
A task force meeting today in Olympia is considering revisions to the state education-funding
formula. The task force hopes to make recommendations to the Legislature in September
Rep. Skip Priest, R-Federal Way, said the librarian cuts are symbolic of the state education-
funding crisis. The Federal Way School District cut 20 library positions in 2006 in the face of a
$4 million budget shortfall.
"When we were forced to eliminate librarians, it sent a clear message that the state wasn't
funding basic education," said Priest, who serves on the Joint Task Force on Basic Education
Finance created by the 2007 Legislature.
The petition organizers note that school districts around the state have made a variety of
library-program cutbacks, including replacing teacher-librarians with aides, assigning
librarians to more than one school, reducing library hours and not replacing retiring librarians.
In parents' book, library cuts go too far
Families in Spokane launch what has grown into a statewide effort to
protect schools' guardians of the shelves.
December 23, 2007|Stuart Glascock, Times Staff Writer
SEATTLE — As has happened in other states, cash-strapped schools in Washington are
dropping librarians to save money: This year, Federal Way cut 20 librarian positions.
Spokane reduced 10 librarians to half-time. Darrington cut two librarians. A school in
Marysville eliminated its half-time librarian.
Libraries are open less, their programs minimized, jobs combined. In many cases, part-
timers with little formal library training are replacing skilled veterans. In rural
Pomeroy, a school now employs a combination custodian-librarian: She opens the
library after cleaning the locker rooms.
One school's parents said: Enough is enough.
Convinced that children and education suffers when librarians disappear, a loose-knit
band of Spokane families launched what has become a statewide campaign to bring
school librarians back from the brink.
The parents blasted e-mails about an online petition to everyone they knew. They
posted fliers at coffee shops, bookstores and public libraries. They began an e-mail
newsletter and advertised the campaign on social networking websites. They gave
presentations to education professionals and camped out at school board meetings.
As their expenses grew, they sold T-shirts to raise money to fund trips to the state
capital in Olympia, where they've become fixtures at hearings on school finances.
This month, they hand-delivered 2,500 signatures to a state government committee
examining Washington's arcane school-funding system. "We did it to find out if
Librarians essential to good schools!
Letters to the Editor
December 29, 2007
HAVING READ "Parents' group tries to stop demise of the school librarian"
(Page A17, Dec. 25), I can't help but ask, Where does Massachusetts stand?
Truth be told, almost half of the schools in Massachusetts don't even have a
librarian, let alone a fully funded library program. Our educationally elite state,
which boasts Harvard, MIT, and countless other renowned institutions of higher
learning, is near or at the bottom for support of our public school libraries. Think
Educational research and common sense tell us that a strong school library
program positively impacts student achievement. It is in the school library where
children learn how to access, evaluate, and synthesize information, to learn how
to learn. It is there where they can catch the enthusiasm for reading they will
carry with them throughout their lives and pass on to their children. At the heart
of the best library programs are credentialed school librarians, and a library
program should be at the heart of our children's education.
Do the parents of Washington state love their children more or know something
we don't about the value of library programs?
It is way past due for parents, lawmakers, and a governor here in Massachusetts
to show the country that we value education just as much as the fine folks of
South Carolina and Arkansas. HELEN GARRETT, Wenham
22. Three Spokane Moms Save Their School Libraries
How three women from Spokane saved their school libraries
and created an advocacy model for the rest of us
By Debra Lau Whelan -- School Library Journal, 9/1/2008
One of the most successful campaigns in the history of libraries actually
happened by chance, over an order of tofu pad thai. In May 2007, Lisa Layera
Brunkan stopped by a Thai restaurant for lunch on her way back from teaching a
yoga class at a nearby Air Force base in Spokane, WA. It was there that she
picked up a copy of the weekly Inlander and saw a photograph of Ginny Pounds,
the school librarian at Roosevelt Elementary, where Brunkan’s daughter Isabel
was a second grader. The accompanying story reported that Pounds, a 17-year
teaching veteran, was about to have her hours slashed by the cash-strapped
The news hit Brunkan hard. As a volunteer in the media center, she saw firsthand
the difference Pounds made in students’ lives. “The library is one place in the
school that’s dedicated to providing the skills that are so central to the modern
age,” says Brunkan. And without certified librarians heading them “our children
were going to be riding an apple cart on the information highway.”
Ten days later, Brunkan found herself testifying to the board of directors of the
Spokane Public Schools. “I am here representing concerned citizens of Spokane
who oppose any further cuts to librarians,” she told them. “We cannot afford to
cut our information specialist.” But her words had no impact.
From that day on, Brunkan went from a concerned citizen to a grassroots activist.
“It was a cause I couldn’t ethically turn away from,” explains Brunkan. But she
had to act fast. In three months, the board would decide whether or not to halve
the hours of 10 elementary school librarians to offset a $10.8 million budget
shortfall. While the savings amounted to a measly $350,000, a drop in the bucket
compared to the district’s $293 million budget, it would be the third significant
cut to Spokane’s hard-pressed media centers over the span of four years.
23. EDUCATION WEEK
Campaigns Spreading to Reverse Downturn
in Library Financing
By Kathleen Kennedy Manzo
February 13, 2008
Some school libraries in Spokane, Wash., are as likely to be dark and empty
these days as they are filled with children. Like many of their counterparts
in school districts around the state and the country, Spokane officials have
scaled back school library services and staffing in response to budget
deficits, a problem highlighted in a new survey by the American Association
of School Librarians.
A grassroots campaign to salvage those programs in Washington state is
taking hold and spreading to other states, however. After collecting more
than 5,000 signatures in an online petition, a group of mothers from the
28,000-student Spokane district made some headway in the state capital,
Olympia, this month in convincing lawmakers that school libraries need new
“It made me sick that [the library] was being relegated to a kind of
supermarket” where students just check out books, said Lisa Layera
Brunkan, who founded Fund Our Future Washington with two other
mothers, Susan McBurney and Denette Hill, to champion...
24. THE FUTURE OF READING
In Web Age, Library Job Gets Update
By MOTOKO RICH
Published: February 15, 2009
It was the “aha!” moment that Stephanie Rosalia was hoping for.
A group of fifth graders huddled around laptop computers in the school
library overseen by Ms. Rosalia and scanned allaboutexplorers.com, a
Web site that, unbeknownst to the children, was intentionally peppered
with false facts.
Ms. Rosalia, the school librarian at Public School 225, a combined
elementary and middle school in Brighton Beach, Brooklyn, urged
caution. “Don’t answer your questions with the first piece of information
that you find,” she warned.
Most of the students ignored her, as she knew they would. But Nozimakon
Omonullaeva, 11, noticed something odd on a page about Christopher
“It says the Indians enjoyed the cellphones and computers brought by
Columbus!” Nozimakon exclaimed, pointing at the screen. “That’s
It was an essential discovery in a lesson about the reliability — or lack
thereof — of information on the Internet, one of many Ms. Rosalia teaches
in her role as a new kind of school librarian.
E010_revA.pdf 5/25/09 12:29:09 PM
S p e c i a l F e a t u r e
ree Moms Make History
Susan, “I was watching the vote take place, and
just broke into tears.”
That’s understandable; this success had come at
They’ve been championed in newspapers from New York to Los Angeles and by great cost. The moms had acquired consider-
able credit card debt, turned a blind eye to dirty
the American Library Association. Féted in the Washington State capital of Olympia, they have
turned school librarians into valuable, visible members of the public school system. dishes and laundry, and seen how stressful their
long working hours and separations were on
their marriages and children.
These hardworking advocates are Lisa Layera posting fliers and writing letters to the editor.
Brunkan, Susan McBurney, and Denette Hill, They created an online petition and gathered Although the Senate bill failed in the House, a
three Spokane moms. signatures at bookstores and supermarkets. compromise was soon worked out, and the
final budget included a $4 million line item for
Because of their efforts, the Washington state Word spread fast; more than 900 Spokane library programs for the next school year.
legislature recently passed an education reform residents signed the women’s petition. Letters
bill that includes a permanent line item for from prominent business leaders appeared in The women aren’t resting on their laurels,
school library funding—an achievement School the local papers. Parents, teachers and however; they want to see a solution at the
Library Journal calls “one of the most successful librarians supported the trio before the federal level. And they are delighted that their
campaigns in the history of libraries.” Spokane school board. work has inspired grassroots campaigns in
other states; Oregon currently has legislation
The enterprise began with Lisa, who was Yet, despite these efforts, the school board regarding school libraries in the pipeline.
devastated to learn that, due to district budget voted in favor of the cuts. The trio was
shortfalls, librarian hours would be cut in half devastated, but Lisa called losing the local fight Thanks to their efforts, future generations of
at many Spokane elementary schools, including “the best thing that ever happened—they told children will be able to walk into public school
her children’s neighborhood school. She us to ‘swim upstream’ to Olympia.” libraries, because the doors are still open and
quickly teamed up with Susan and Denette, and the lights are still on.
the three worked to raise community awareness Having learned in the process that library
and engage the school board. funding was a statewide problem, the moms
formed a coalition, partnering with the
Washington Library Media Association and
other groups. They launched a statewide
petition and developed a comprehensive Web Lisa Layera Brunkan was born in Chile,
site, FundOurFutureWashington.org, complete raised in the U.S., and did graduate work in Costa Rica
with a blog, research, testimonials and
resources for taking action. as a Rotary Ambassadorial Scholar. She is married to
Rick Brunkan and worked as an executive recruiter
The women traveled back and forth to Olympia
to meet with legislators, and galvanized hundreds before staying home with her three children. With Susan
of educators, parents and librarians. The petition McBurney and Denette Hill, Lisa co-founded the
they took to Olympia had 1400 signatures.
Washington Coalition for School Libraries and
Lisa Layera Brunkan, Susan McBurney and Denette Hill They were blessed by perfect timing at the state Information Technology (WCS-Lit) to advocate for school
capital: a recently created task force was
The moms knew their own children would be working to redefine basic education and
library funding in Washington State. Lisa, her husband
fine in the long run, but were concerned that develop a new funding structure for K-12 Rick, and their daughter Isabel are judges for the Mom’s
less-privileged children would be left behind — education. Looking for a long-term solution to
children without home access to computers and the problem, the women reached out to
other skills they’d need in the 21st century. members of the task force, hoping to have
Quite simply, these moms wanted to level the
school library programs included in basic
education. Addressing the short-term crisis,
Susan McBurney received a Ph.D. in
they drafted and submitted a supplemental Linguistics from the University of Washington and has
As a volunteer in the media center at her budget request for $54 million. worked as a teacher of the deaf, a sign language
daughter’s school, Lisa knew what a difference a
teacher-librarian makes in students’ lives. “A The trio connected with three key members of interpreter, and a university instructor and researcher.
teacher-librarian is the only person in the the Senate—Majority Leader Lisa Brown, She is married to Michael Gadd and has two young
schoolhouse dedicated to imparting the crucial Senator Rosemary McAuliffe and Senator
21st-century skill of information literacy,” she Tracey Eide—all moms. Bills were introduced children. She continues her work as a sign language
explained. “As the digital divide grows wider, in both houses, and in February 2008, the linguist, researching and publishing.
the school library remains the one place that Senate voted 49-0 in favor of emergency bridge
provides equal access to technology.” Thus, the funding for school libraries—an event that
trio went straight to work, blasting emails, filled the Spokane advocates with joy. Recalled Denette Hill is a CPA.
“As the digital divide grows wider, the school library remains the one place
that provides equal access to technology.”
10 Entro | 2009
46. 6 Foundations
  physical space
12 Elements of Effective Practice
47. 5 Relationships MAXI
•  ervice ess
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!! What are the 3 most pressing issues
relating to these partnerships?
Classroom ! d
Partnering to Shape 21 Century Learners – 2010 Idaho Workshop
56. 12 Elements of Effective PRactice
Designing your space and program
Designing Your Space and Program
for for 21 st Century teaching and Learning
21st century Teaching and Learning
WEBSPACE / ! Physical ! Technology ! Collaboration ! ! Reading ! Student
VIRTUAL SPACE! Space Tools ! & Literacy ! Resources !
! ! !
! ! ! ! ! ! ! ! ! ! !
Community ! ! Creativity & ! Information ! Digital & Global ! Equity ! Assessment
! Communication ! literacy Citizenship ! & Access ! & Integration !
! Sk ills & m g m t.! !
! ! !
! ! !
! ! !
Partnering to Shape 21 Century Learners – 2010 Idaho Workshop
Lisa Layera & Susan McBurney
57. AVENUES of CHANGE
84. PORTAL CHALLENGE – PROVIDE AQUA LUNGS FOR ALL
85. LOOKOUT CHALLENGE
KEEP YOUR EYES ON THE HORIZON
86. The people in charge
of leading school
organizations into the
21st century …
often are the
about the 21st century.
92. SURVIVAL ESSENTIALS
2. showcase showcase showcase!
3. recruit at least 10 parent
4. annual library visits, at least
1 school board member
5. always invite the press, blog
about it, leave a virtual
trail of excellence
97. Cultivating a Core Vision and Mission
“ … a picture of the future that is relatively easy to communicate and appeals to
customers, stockholders, and employees. A vision helps clarify the direction in
which an organization needs to move.” John Kotter, Harvard Business School
customers = students, parents
stockholders = administration, principals, legislature
employees = teachers
1. What does a school Library Information & Technology (LIT) program need to deliver to
students and teachers in the 21st Century?
2. What do you think is the purpose of a 21st Century school Library Information &
Technology (LIT) program?
3. How does a 21st Century Library Information & Technology (LIT) program empower,
prepare, and educate students?
4. What language makes clear that the transformed Library Information & Technology (LIT)
program reflects the new information and technology landscape?
Mission: “… to ensure that students are effective users and
producers of ideas and information.” Mike Eisenberg, Univ. of Washington
! Two-minute elevator speech: Making the case for 21 st
In small groups, come up with a two-minute elevator speech that communicates
how the Library and Information Technology program empowers, prepares, and
educates students. Choose someone from the group to share the elevator speech
with the larger group when we reconvene. Please incorporate the Eisenberg
mission statement (above) and also highlight one part of your team’s core
message that you feel can’t be left out.
Partnering to Shape 21 Century Learners – 2010 Idaho Workshop
Lisa Layera & Susan McBurney
Risk Assessment: How Innovative is Your LIT Program?
Stages in the development of an innovative LIT program*
Underdeveloped Traditional Emerging Innovative
Striving to succeed by Program is effective by Effective by standard Goes beyond standard
standard measure of standard measures; measures, working to measure of success;
success; unable to re- innovates to improve go beyond; innovating highly innovative, has
tool for the 21 C. within traditional model within and beyond transformed by creating
information landscape. of LIT program. traditional model of LIT a new archetype for LIT
Library and Information Technology (LIT) Program
1 2 3 4
AREAS of EFFECTIVE PRACTICE
Information Literacy / Skills & Management