Class2 Media And Comm

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  • 1. Media and Society: What is communication?
  • 2. The syllabus:
    • There are three, non-cumulative exams.
    • There are two shorter assignments.
    • There are three papers (5, 3 and 3 pages respectively).
    • We will have at least three current events quizzes. Subscribe to NYTimes.com , Philly.com and poynter.org to know what’s going on.
  • 3. More than three absences = failure for the course. Attendance will be taken on random days.
  • 4. College is about time management. good grades + fun = happiness
  • 5. Media is a business.
  • 6.  
  • 7. So what?
  • 8. Advertising dollars and quality journalism are directly connected.
  • 9. Media is changing.
  • 10. “ I really don’t know whether we’ll be printing The Times in five years, and you know what? I don’t care.”
    • Arthur Ochs Sulzberger Jr,
    • chairman of the New York Times Company.
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. The way that we communicate has evolved.
  • 16. The way that we communicate has evolved. The business end of the deal is struggling to adapt.
  • 17. What is the Mass Media?
  • 18. A medium is a vehicle through which something is communicated.
  • 19. The mass media includes newspapers, magazines, television, radio, Internet, movies, books, etc.
  • 20. The process of getting messages to the audience is called mass communication .
  • 21. Do you know how much the mass media influences your life?
  • 22.  
  • 23. Why do you recognize Conan O’Brien and Jay Leno? Do they impact your life at all?
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28. Why do we know what we know?
  • 29. The Media Use Log.
  • 30.  
  • 31. Think about the media you have used today.
  • 32. Did you read a newspaper today? People, they are free on campus. Take a damn newspaper.
  • 33. Did you watch television?
  • 34. Did you listen to the radio?
  • 35. Did you listen to your iPod?
  • 36. Video games?
  • 37. Did you send a text message? Or receive one? Texting is not a form of mass communication.
  • 38. Did you read your e-mail or check the Internet for anything else?
  • 39. Have you spoken to someone on the phone?
  • 40. Who influenced you today?
  • 41. So what?
  • 42. Who controls the media?
  • 43. Media, including journalism, is a business.
  • 44. Is Allen Iverson on the cover because he’s the biggest news story or because he will sell papers?
  • 45. Do the TV news shows lead with Eagles coverage because the Eagles are the biggest story of the day?
  • 46. Why do we need the media?
  • 47. We live in a society.
  • 48. We have common experiences, similar struggles, parallel achievements and a culture that binds us all together.
  • 49.  
  • 50.  
  • 51. How we communicate:
    • Intrapersonal : just me (i.e. thinking)
    • Interpersonal : you and me.
    • Group communication : me and the class.
    • Mass communication : reaching the largest possible audience.
  • 52. Mass communication grew when Gutenberg developed the movable type press in the 1440’s.
  • 53. • Gutenberg began printing books in the 1450’s. • Newspapers arrived in the late 1600’s. • Magazines in the 1740’s. • Recorded Sound in 1877. • Moving pictures in 1888. • Radio in 1895. • Television in 1927. • The world wide web was founded in 1969.
  • 54. Today?
  • 55. Media diaspora. Mass communication barely exists anymore.
  • 56. More than 37.8 million people in America watched Barack Obama sworn into office in last January.
  • 57. It was the one of the most watched television programs of the year. The 2009 Super Bowl actually drew 98.7 million viewers in the US.
  • 58. Only 12.6 percent of the country watched the first African-American president inaugurated. Meaning nearly 90 percent did not.
  • 59. What’s the big deal?
  • 60. Who pays for mass media?
    • Advertisers pay to reach potential customers.
    • Circulation and subscriber fees.
    • Donations.
    • Private support: foundations, corporations, etc.
    • The government.
  • 61. The bulk of media is paid for through advertisers.
  • 62. That gives advertisers influence.
  • 63. What about the free press?
  • 64. Reaching a larger audience means outlets can charge more for the space/ time.
  • 65. Reaching a larger audience means outlets can charge more for the space/ time.
  • 66. Media is a business. Journalism isn’t cheap.
  • 67. Do you provide valuable information that will educate people or do you provide information that people want?
  • 68.  
  • 69. What is the role of journalism in society? What does it mean to be a journalist?
  • 70.  
  • 71. Who makes the decisions?
    • Gatekeepers: anchors, reporters, editors, etc.
    • Regulators: the government (FCC, FTC), pressure groups like Parents Music Resource Center.
    • Industry groups: Society of Professional Journalists, National Association of Broadcasters.
  • 72. Journalists set the agenda for the citizens. We shed light on commonalities.
  • 73. As consumers have more and more options, our commonalities become fewer and fewer.
  • 74. As mass media disintegrates, conglomerates buy more and more outlets. Putting more and more influence into fewer hands.
  • 75. This guy owns newspapers, magazines, television networks and major Internet sites.
  • 76. So? He controls the agenda.
  • 77. For Tuesday: Read the intro and chapter 1 of Elements of Journalism. Don’t forget: media use logs are due on 1/28.
  • 78. Let me know if you are interested in books from past students. Come on down.