The newspaper comparison:
Magazine comparison:
Network TV news comparison:
Online news/ culture blog:
We’ll  collect  papers  at the end of class. We’ll also  distribute  old papers.
Today: The Internet .
It’s changed everything.
Dates to know. <ul><li>1969  - ARPAnet created by  US military  to link contractors, researchers and government. </li></ul...
The web is good for  research . <ul><li>Lexis, the first database, was created in 1973 for legal documents. </li></ul><ul>...
The web is good for  research . <ul><li>Lexis, the first database, was created in 1973 for legal documents. </li></ul><ul>...
Internet Service Providers  connect you to the  internet for a fee. Comcast, AOL, etc are known as ISPs.
http://www.J1111.blogspot.com? <ul><li>HTTP  -  hypertext transfer protocol , allows computers to talk to each other. </li...
 
This is news. And you have no say.
 
 
 
What does that mean?
What does that mean? Pure  mayhem . And lots of porn.
The media -  and journalism specifically  - have lost direct access to the audience. So what?
That means … <ul><li>There is no central point for information anymore, no universal commonalities among people. </li></ul>
That means … <ul><li>Popular culture is dead (or dying). </li></ul>
That means … <ul><li>Advertisers no longer have a direct conduit to a mass audience. </li></ul>
That means … <ul><li>Media isn’t generating the income they used to, and  they can longer afford the staffs they once had ...
That means … <ul><li>Finding a job won’t be easy  (in any industry). </li></ul><ul><li>You need to get started  now . </li...
You can take control now:
You can take control now: <ul><li>Start a blog. </li></ul>
You can take control now: <ul><li>Start a blog. </li></ul><ul><li>Social networking. </li></ul>
You can take control now: <ul><li>Start a blog. </li></ul><ul><li>Social networking. </li></ul><ul><li>Build a website. </...
You can take control now: <ul><li>Start a blog. </li></ul><ul><li>Social networking. </li></ul><ul><li>Build a website. </...
For free?
For free? Yes.
FREE!
What can you do for  free ?
What can you do for  free ? <ul><li>•  Blogger </li></ul><ul><li>Wordpress </li></ul><ul><li>LiveJournal </li></ul><ul><li...
FOR FREE . Start a damn blog. Then send me the URL.
What else can you do for free? <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>Link...
“ Why would I want to blog?” Seriously … anyone know?
Blogs shouldn’t be your outlet to bitch about stuff. That’s what texting is for.
The best blogs … <ul><li>Focus on a specific topic. </li></ul>
The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul>
The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul>...
The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul>...
The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul>...
The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul>...
Blogs are places where you can  archive your work . All that work you do in your classes should not go to waste. Archiving...
Philebrity? <ul><li>Focus? </li></ul><ul><li>Multimedia? </li></ul><ul><li>Links? </li></ul><ul><li>Comments? </li></ul><u...
Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print:  people can sue you for libel . </li></ul>
Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print:  people can sue you for libel . </li></ul><ul>...
Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print:  people can sue you for libel . </li></ul><ul>...
Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print:  people can sue you for libel . </li></ul><ul>...
So why blog? <ul><li>You need  multimedia skills . A blog is a place to begin practicing. </li></ul>
So why blog? <ul><li>You need  multimedia  skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to  p...
So why blog? <ul><li>You need  multimedia  skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to  p...
So why blog? <ul><li>You need  multimedia  skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to  p...
So why blog? <ul><li>You need  multimedia  skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to  p...
Bloggers make money? <ul><li>Start your blog now to develop your following. </li></ul><ul><li>Sign up for Google Analytics...
What’s the problem  with being online? Everyone else is already there .
So what’s next?
 
 
 
 
There is money in making PDA applications.
Journalism has always involved two parts: 1.  Creation of content . 2.  Distribution of content .
The efficiency of the  old distribution models (TV, newspapers, radio & mags) has been  disrupted  by technology.
Without proven  efficiency ,  advertisers go away. Journalism isn’t dead .  The old business model of journalism is dying.
How does that affect you, the future journalist?
I don’t know. Nobody does.
Take control. And start now.
Media comparison papers: <ul><li>Last names that begin with  A through J: Nick . </li></ul><ul><li>K through M: Kelly </li...
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Class19 Online

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Class19 Online

  1. 1. The newspaper comparison:
  2. 2. Magazine comparison:
  3. 3. Network TV news comparison:
  4. 4. Online news/ culture blog:
  5. 5. We’ll collect papers at the end of class. We’ll also distribute old papers.
  6. 6. Today: The Internet .
  7. 7. It’s changed everything.
  8. 8. Dates to know. <ul><li>1969 - ARPAnet created by US military to link contractors, researchers and government. </li></ul><ul><li>CompuServ makes online service available to public in 1979. </li></ul><ul><li>The prototype of Netscape Navigator is created in 1993. </li></ul><ul><li>1996 - the explosion of the Internet. </li></ul>
  9. 9. The web is good for research . <ul><li>Lexis, the first database, was created in 1973 for legal documents. </li></ul><ul><li>Nexis came along in 1978. </li></ul>
  10. 10. The web is good for research . <ul><li>Lexis, the first database, was created in 1973 for legal documents. </li></ul><ul><li>Nexis came along in 1978. </li></ul><ul><li>22 years later, you all bombed the content/ source analysis paper. </li></ul>
  11. 11. Internet Service Providers connect you to the internet for a fee. Comcast, AOL, etc are known as ISPs.
  12. 12. http://www.J1111.blogspot.com? <ul><li>HTTP - hypertext transfer protocol , allows computers to talk to each other. </li></ul><ul><li>HTML - hypertext markup language , the code used to create web pages. </li></ul><ul><li>URL - uniform resource locator , essentially the address (though not really). </li></ul><ul><li>Hypertext? Essentially a linking system. </li></ul><ul><li>Your browser is the application you use to read the HTML and link to other sites. </li></ul>
  13. 14. This is news. And you have no say.
  14. 18. What does that mean?
  15. 19. What does that mean? Pure mayhem . And lots of porn.
  16. 20. The media - and journalism specifically - have lost direct access to the audience. So what?
  17. 21. That means … <ul><li>There is no central point for information anymore, no universal commonalities among people. </li></ul>
  18. 22. That means … <ul><li>Popular culture is dead (or dying). </li></ul>
  19. 23. That means … <ul><li>Advertisers no longer have a direct conduit to a mass audience. </li></ul>
  20. 24. That means … <ul><li>Media isn’t generating the income they used to, and they can longer afford the staffs they once had . </li></ul>
  21. 25. That means … <ul><li>Finding a job won’t be easy (in any industry). </li></ul><ul><li>You need to get started now . </li></ul><ul><li>Drive, hard work and integrity are the keys to success (as Kevin Magee said). </li></ul>
  22. 26. You can take control now:
  23. 27. You can take control now: <ul><li>Start a blog. </li></ul>
  24. 28. You can take control now: <ul><li>Start a blog. </li></ul><ul><li>Social networking. </li></ul>
  25. 29. You can take control now: <ul><li>Start a blog. </li></ul><ul><li>Social networking. </li></ul><ul><li>Build a website. </li></ul>
  26. 30. You can take control now: <ul><li>Start a blog. </li></ul><ul><li>Social networking. </li></ul><ul><li>Build a website. </li></ul><ul><li>You can do it all for free! </li></ul>
  27. 31. For free?
  28. 32. For free? Yes.
  29. 33. FREE!
  30. 34. What can you do for free ?
  31. 35. What can you do for free ? <ul><li>• Blogger </li></ul><ul><li>Wordpress </li></ul><ul><li>LiveJournal </li></ul><ul><li>Tumblr </li></ul><ul><li>Typepad </li></ul><ul><li>Ning </li></ul><ul><li>Bravenet </li></ul><ul><li>Weebly </li></ul>
  32. 36. FOR FREE . Start a damn blog. Then send me the URL.
  33. 37. What else can you do for free? <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIN </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>CafePress </li></ul><ul><li>ClubFlyers </li></ul>
  34. 38. “ Why would I want to blog?” Seriously … anyone know?
  35. 39. Blogs shouldn’t be your outlet to bitch about stuff. That’s what texting is for.
  36. 40. The best blogs … <ul><li>Focus on a specific topic. </li></ul>
  37. 41. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul>
  38. 42. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul><ul><li>Link to other sites with related content. </li></ul>
  39. 43. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul><ul><li>Link to other sites with related content. </li></ul><ul><li>Allow for readers to comment and participate. </li></ul>
  40. 44. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul><ul><li>Link to other sites with related content. </li></ul><ul><li>Allow for readers to comment and participate. </li></ul><ul><li>Develop a relationship with their audience. </li></ul>
  41. 45. The best blogs … <ul><li>Focus on a specific topic. </li></ul><ul><li>Include images, video, sound and stories. </li></ul><ul><li>Link to other sites with related content. </li></ul><ul><li>Allow for readers to comment and participate. </li></ul><ul><li>Develop a relationship with their audience. </li></ul><ul><li>Evolve as they find their groove. </li></ul>
  42. 46. Blogs are places where you can archive your work . All that work you do in your classes should not go to waste. Archiving your work encourages you to work harder to make the stuff better.
  43. 47. Philebrity? <ul><li>Focus? </li></ul><ul><li>Multimedia? </li></ul><ul><li>Links? </li></ul><ul><li>Comments? </li></ul><ul><li>Relationship? </li></ul><ul><li>Evolution? </li></ul><ul><li>Is it good? Better than Phawker? </li></ul>
  44. 48. Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print: people can sue you for libel . </li></ul>
  45. 49. Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print: people can sue you for libel . </li></ul><ul><li>Potential employers can find your blog (and your facebook, MySpace and Twitter accounts.) </li></ul>
  46. 50. Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print: people can sue you for libel . </li></ul><ul><li>Potential employers can find your blog (and your facebook, MySpace and Twitter accounts.) </li></ul><ul><li>Using other people’s images, video and sound can get you into trouble . </li></ul>
  47. 51. Caveat Blogger: <ul><li>Publishing a blog is just like publishing in print: people can sue you for libel . </li></ul><ul><li>Potential employers can find your blog (and your facebook, MySpace and Twitter accounts.) </li></ul><ul><li>Using other people’s images, video and sound can get you into trouble . </li></ul><ul><li>Blogs need constant updating. </li></ul>
  48. 52. So why blog? <ul><li>You need multimedia skills . A blog is a place to begin practicing. </li></ul>
  49. 53. So why blog? <ul><li>You need multimedia skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to practice writing and specifically, writing for an audience . </li></ul>
  50. 54. So why blog? <ul><li>You need multimedia skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to practice writing and specifically, writing for an audience . </li></ul><ul><li>Your blog is an excuse to see/ do stuff. </li></ul>
  51. 55. So why blog? <ul><li>You need multimedia skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to practice writing and specifically, writing for an audience . </li></ul><ul><li>Your blog is an excuse to see/ do stuff. </li></ul><ul><li>Your blog gets your name out there. </li></ul>
  52. 56. So why blog? <ul><li>You need multimedia skills. A blog is a place to begin practicing. </li></ul><ul><li>You need to practice writing and specifically, writing for an audience . </li></ul><ul><li>Your blog is an excuse to see/ do stuff. </li></ul><ul><li>Your blog gets your name out there. </li></ul><ul><li>Your blog can earn you money . </li></ul>
  53. 57. Bloggers make money? <ul><li>Start your blog now to develop your following. </li></ul><ul><li>Sign up for Google Analytics and AdSense. </li></ul><ul><li>As you focus, you might make money. </li></ul>
  54. 58. What’s the problem with being online? Everyone else is already there .
  55. 59. So what’s next?
  56. 64. There is money in making PDA applications.
  57. 65. Journalism has always involved two parts: 1. Creation of content . 2. Distribution of content .
  58. 66. The efficiency of the old distribution models (TV, newspapers, radio & mags) has been disrupted by technology.
  59. 67. Without proven efficiency , advertisers go away. Journalism isn’t dead . The old business model of journalism is dying.
  60. 68. How does that affect you, the future journalist?
  61. 69. I don’t know. Nobody does.
  62. 70. Take control. And start now.
  63. 71. Media comparison papers: <ul><li>Last names that begin with A through J: Nick . </li></ul><ul><li>K through M: Kelly </li></ul><ul><li>N through Z: Jared </li></ul><ul><li>Your papers are along the wall: the A file is closest to the podium ; Z is farthest . </li></ul>

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