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Class19 Online

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Transcript

  • 1. The newspaper comparison:
  • 2. Magazine comparison:
  • 3. Network TV news comparison:
  • 4. Online news/ culture blog:
  • 5. We’ll collect papers at the end of class. We’ll also distribute old papers.
  • 6. Today: The Internet .
  • 7. It’s changed everything.
  • 8. Dates to know.
    • 1969 - ARPAnet created by US military to link contractors, researchers and government.
    • CompuServ makes online service available to public in 1979.
    • The prototype of Netscape Navigator is created in 1993.
    • 1996 - the explosion of the Internet.
  • 9. The web is good for research .
    • Lexis, the first database, was created in 1973 for legal documents.
    • Nexis came along in 1978.
  • 10. The web is good for research .
    • Lexis, the first database, was created in 1973 for legal documents.
    • Nexis came along in 1978.
    • 22 years later, you all bombed the content/ source analysis paper.
  • 11. Internet Service Providers connect you to the internet for a fee. Comcast, AOL, etc are known as ISPs.
  • 12. http://www.J1111.blogspot.com?
    • HTTP - hypertext transfer protocol , allows computers to talk to each other.
    • HTML - hypertext markup language , the code used to create web pages.
    • URL - uniform resource locator , essentially the address (though not really).
    • Hypertext? Essentially a linking system.
    • Your browser is the application you use to read the HTML and link to other sites.
  • 13.  
  • 14. This is news. And you have no say.
  • 15.  
  • 16.  
  • 17.  
  • 18. What does that mean?
  • 19. What does that mean? Pure mayhem . And lots of porn.
  • 20. The media - and journalism specifically - have lost direct access to the audience. So what?
  • 21. That means …
    • There is no central point for information anymore, no universal commonalities among people.
  • 22. That means …
    • Popular culture is dead (or dying).
  • 23. That means …
    • Advertisers no longer have a direct conduit to a mass audience.
  • 24. That means …
    • Media isn’t generating the income they used to, and they can longer afford the staffs they once had .
  • 25. That means …
    • Finding a job won’t be easy (in any industry).
    • You need to get started now .
    • Drive, hard work and integrity are the keys to success (as Kevin Magee said).
  • 26. You can take control now:
  • 27. You can take control now:
    • Start a blog.
  • 28. You can take control now:
    • Start a blog.
    • Social networking.
  • 29. You can take control now:
    • Start a blog.
    • Social networking.
    • Build a website.
  • 30. You can take control now:
    • Start a blog.
    • Social networking.
    • Build a website.
    • You can do it all for free!
  • 31. For free?
  • 32. For free? Yes.
  • 33. FREE!
  • 34. What can you do for free ?
  • 35. What can you do for free ?
    • • Blogger
    • Wordpress
    • LiveJournal
    • Tumblr
    • Typepad
    • Ning
    • Bravenet
    • Weebly
  • 36. FOR FREE . Start a damn blog. Then send me the URL.
  • 37. What else can you do for free?
    • Facebook
    • MySpace
    • Twitter
    • LinkedIN
    • Flickr
    • YouTube
    • CafePress
    • ClubFlyers
  • 38. “ Why would I want to blog?” Seriously … anyone know?
  • 39. Blogs shouldn’t be your outlet to bitch about stuff. That’s what texting is for.
  • 40. The best blogs …
    • Focus on a specific topic.
  • 41. The best blogs …
    • Focus on a specific topic.
    • Include images, video, sound and stories.
  • 42. The best blogs …
    • Focus on a specific topic.
    • Include images, video, sound and stories.
    • Link to other sites with related content.
  • 43. The best blogs …
    • Focus on a specific topic.
    • Include images, video, sound and stories.
    • Link to other sites with related content.
    • Allow for readers to comment and participate.
  • 44. The best blogs …
    • Focus on a specific topic.
    • Include images, video, sound and stories.
    • Link to other sites with related content.
    • Allow for readers to comment and participate.
    • Develop a relationship with their audience.
  • 45. The best blogs …
    • Focus on a specific topic.
    • Include images, video, sound and stories.
    • Link to other sites with related content.
    • Allow for readers to comment and participate.
    • Develop a relationship with their audience.
    • Evolve as they find their groove.
  • 46. Blogs are places where you can archive your work . All that work you do in your classes should not go to waste. Archiving your work encourages you to work harder to make the stuff better.
  • 47. Philebrity?
    • Focus?
    • Multimedia?
    • Links?
    • Comments?
    • Relationship?
    • Evolution?
    • Is it good? Better than Phawker?
  • 48. Caveat Blogger:
    • Publishing a blog is just like publishing in print: people can sue you for libel .
  • 49. Caveat Blogger:
    • Publishing a blog is just like publishing in print: people can sue you for libel .
    • Potential employers can find your blog (and your facebook, MySpace and Twitter accounts.)
  • 50. Caveat Blogger:
    • Publishing a blog is just like publishing in print: people can sue you for libel .
    • Potential employers can find your blog (and your facebook, MySpace and Twitter accounts.)
    • Using other people’s images, video and sound can get you into trouble .
  • 51. Caveat Blogger:
    • Publishing a blog is just like publishing in print: people can sue you for libel .
    • Potential employers can find your blog (and your facebook, MySpace and Twitter accounts.)
    • Using other people’s images, video and sound can get you into trouble .
    • Blogs need constant updating.
  • 52. So why blog?
    • You need multimedia skills . A blog is a place to begin practicing.
  • 53. So why blog?
    • You need multimedia skills. A blog is a place to begin practicing.
    • You need to practice writing and specifically, writing for an audience .
  • 54. So why blog?
    • You need multimedia skills. A blog is a place to begin practicing.
    • You need to practice writing and specifically, writing for an audience .
    • Your blog is an excuse to see/ do stuff.
  • 55. So why blog?
    • You need multimedia skills. A blog is a place to begin practicing.
    • You need to practice writing and specifically, writing for an audience .
    • Your blog is an excuse to see/ do stuff.
    • Your blog gets your name out there.
  • 56. So why blog?
    • You need multimedia skills. A blog is a place to begin practicing.
    • You need to practice writing and specifically, writing for an audience .
    • Your blog is an excuse to see/ do stuff.
    • Your blog gets your name out there.
    • Your blog can earn you money .
  • 57. Bloggers make money?
    • Start your blog now to develop your following.
    • Sign up for Google Analytics and AdSense.
    • As you focus, you might make money.
  • 58. What’s the problem with being online? Everyone else is already there .
  • 59. So what’s next?
  • 60.  
  • 61.  
  • 62.  
  • 63.  
  • 64. There is money in making PDA applications.
  • 65. Journalism has always involved two parts: 1. Creation of content . 2. Distribution of content .
  • 66. The efficiency of the old distribution models (TV, newspapers, radio & mags) has been disrupted by technology.
  • 67. Without proven efficiency , advertisers go away. Journalism isn’t dead . The old business model of journalism is dying.
  • 68. How does that affect you, the future journalist?
  • 69. I don’t know. Nobody does.
  • 70. Take control. And start now.
  • 71. Media comparison papers:
    • Last names that begin with A through J: Nick .
    • K through M: Kelly
    • N through Z: Jared
    • Your papers are along the wall: the A file is closest to the podium ; Z is farthest .