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Class17 Broadcast

Class17 Broadcast






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    Class17 Broadcast Class17 Broadcast Presentation Transcript

    • Extra credit opportunity:
      • Broadcast Pioneers event at Annenberg Hall TONIGHT!
      • Reporters, editors and executives from 6ABC and other broadcast outlets.
      • From 6 until 8 pm in the Annenberg Hall atrium.
      • Write a one page description of the event and what you got out of it. Due in hard copy by 3/30.
    • Extra credit opportunity:
      • “ The Internet and Civic Engagement ” event at the Liacouras Center on Thursday (3/25).
      • Todd Gitlin @ 1:00, panel discussion from 2 to 3.
      • Write a one page description of the event and what you got out of it. Due in hard copy by 4/1.
    • So you want to be on television, eh?
    • Why?
    • Television reaches a mass audience.
    • 98.5 million Americans watched. And the 2004 Super Bowl was broadcast around the world.
    • More than 540,000 people complained to the FCC.
    • Why did Janet Jackson’s boobgate cause a stir?
    • Technology:
      • The event was recorded immediately and clips were aired on stations around the world for days/ weeks/ years.
      • The Internet disseminated the images and video.
      • YouTube made the video a phenomenon.
    • When television was first introduced, it was ephemeral. It was on air, and then gone. If you missed it, you missed it forever.
    • In the old days, we might not have even seen the wardrobe malfunction. It happened so fast!
    • How is TV different from print?
    • How is TV different from print?
      • Moving images.
    • How is TV different from print?
      • Moving images.
      • Sound.
    • How is TV different from print?
      • Moving images.
      • Sound.
      • TV is a passive activity.
    • How is TV different from print?
      • Moving images.
      • Sound.
      • TV is a passive activity.
      • Traditional TV was programmed so that TV controlled your viewing habits (whereas, you can grab a print publication anytime).
    • Important dates in TV history:
      • Philo Farnsworth transmits moving images in 1927, thus inventing TV.
      • RCA shows off their TV at the 1939 World’s Fair.
      • The first use of cable television arrives in 1949.
      • Satellite programming begins in 1975.
      • The Fox Network started in 1986.
    • By the mid-1950’s, television was ubiquitous. And it’s influences were enormous!
    • Why do you know who these people are?
    • How did TV shape American culture?
    • Good night and good luck.
    • How many of you watch the network news now?
    • At least once every day? Morning shows? At 6:30? Late night?
    • Even every once and a while?
    • Why? Why not local news?
    • What is the difference between local news and national news?
    • What is the difference between local news and national news? National news tries to take specific events and explain them in-depth .
    • How did we get to where we are now?
      • Stations that transmit over airwaves are regulated by the FCC .
      • Cable systems use, well, cables.
      • CATV - community antenna television , small town operations that tapped into major market stations through antennae and cables. This is the root of the modern cable system.
      • Satellites began replacing antennae in the mid-1970’s, and led to the invention of subscriber-based television.
    • Until the arrival of the FOX network in 1986 , the big three networks nearly had a monopoly. The originals: ABC , CBS and NBC
    • Then came cable. And the demassification continued.
    • So what?
    • Demassification. We have SO many options now.
    • Now?
      • You have local stations .
      • You have network services that provide service to the local stations.
      • You have local cable systems .
      • You have national cable networks that service local cable systems.
      • And Comcast is taking over the country.
    • And there are more than 300 cable networks.
    • The two-tier system:
      • There are NETWORKS that generate content.
      • There are LOCAL STATIONS and
      • LOCAL CABLE SYSTEMS that distribute the content.
      • (so you have generators and distributors)
    • News?
      • LOCAL NEWS :
      • Focuses on a geographic region.
      • Covers a wide spectrum of events - sports, news, weather, etc.
      • NETWORK NEWS :
      • Serves a national audience.
      • Focuses on big stories and trends.
      • CABLE NETWORK NEWS : 24/7 coverage of world events.
    • TV lingo
      • VHF - Very high frequency (channels 2-13).
      • UHF - Ultra-high frequency (14-83)
      • Affiliate - a local station with network connections.
      • O & O - owned and operated station (a local station that is owned by the network.
      • VOD - video on demand.
    • VOD is the future. But what does that mean?
    • The ramifications of VOD:
      • You can watch television anywhere .
      • You can watch television any time .
      • You don’t have to watch what is on; your options are almost endless .
      • With VOD, you won’t have to watch commercials ever again (in theory).
    • If people aren’t watching commercials, how will networks survive? Commercials = money Money = more TV
    • No, really. They are looking for ways to make money now that the old system is flying out the window.
    • How does that affect you, the future journalists of the world?
    • Journalism is a business. Ugh. It makes me sick just thinking about it.
    • People are slow to change their habits. And that is why we still have local broadcast news and the evening network news.
    • Local broadcast news won’t be going away. FOX29 keeps increasing their local news production.
    • But the way that broadcast news generates revenue will likely change. The same goes for newspapers. And magazines. And radio. And the Internet.
    • Joel Stein proposes that product placement is the future.
    • Either way, broadcast news is a constant battle for eyes.
    • Next class: How do you know what is good broadcast journalism? It’s getting harder and harder to find.
    • The principles of journalism:
      • Journalism’s first obligation is to the truth.
      • Our loyalty is to the citizens.
      • Journalism is a discipline of verification.
      • We must remain independent.
      • We must be an independent monitor of power.
    • The principles, part II:
      • We provide a forum for public criticism and compromise.
      • We have a duty to make the significant interesting and relevant.
      • We must be comprehensive.
      • Journalists must have a conscience.
      • Citizens are a vital part of journalism.