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Class15and16 Print

Class15and16 Print






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    Class15and16 Print Class15and16 Print Presentation Transcript

    • The Print Media Past, Present and Future.
    • What are broadsheet newspapers?
      • Usually the paper of record in town.
      • More traditional, generally more staid.
      • Serves wide audience.
      • How many elements do you see?
      • Above the fold?
    • What do you think of when you hear the word “ tabloid ?”
      • Tabloid refers to a page format , not the style ( not all tabloids feature alien babies ).
      • Tabloids: generally more blue collar, featuring sports and crime.
      • Tabloids are generally more salacious than broadsheets.
      • Tabloids tend to appeal to readers raw emotions.
      • Many tabloids rely heavily upon street sales as opposed to subscriptions .
      • The Philadelphia Daily News until very recently was unavailable for home delivery in the city (with the exception of a few neighborhoods).
    • Should media outlets provide info people want or the info people need?
    • Isn’t there anything else happening in Philadelphia? Or elsewhere?
    • What is going to sell more newspapers? Which will draw the most reaction?
    • Who should decide what is the most important story?
    • Who should decide what is the most important story? Journalists . But do they?
    • Anyway … Back to terms of print journalism…
    • Alternative weeklies are non-traditional newspapers. Usually youth-oriented and anti-establishment .
    • Newspapers (and some local newscasts) offer editorials and endorsements .
    • At traditional newspapers, the op/ed pages are independent from the news sections . Alt weeklies tend to be liberal all around.
    • All newspapers are concerned with reaching profit goals.
    • Does running an ad for Comcast on the front page of a Philly newspaper seem like an endorsement ?
    • Does this make the newspaper seem like it is promoting these shows?
    • What’s wrong with the newspaper telling you which shows are good or bad? Or who to vote for?
    • If you assume there is an agenda behind everything, can you trust the media?
    • That is the problem with where we are today. Only 36% of people believe the media gets the facts straight.
    • And now there is a growing popularity in the media analyzing information.
    • A news “ analysis ” goes deeper into the news story, often processing the information so that the audience doesn’t have to.
    • A news “ analysis ” goes deeper into the news story, often processing the information so that the audience doesn’t have to. Essentially, they are interpreting the story.
    • Is that objective? We are supposed to be independent from faction .
    • Who wants to be a print journalist ? Specifically newspapers ?
    • Circulation is dwindling , ad dollars are disappearing and jobs are becoming scarce . Grrrrr.
    • Why print journalism?
    • Print journalism is good for you if:
      • You like to write or shoot images (or do design layouts, edit copy, etc).
      • You are curious , and you want to know about stuff before anyone else does.
      • You can work quickly , independently and in noisy places .
      • You don’t want glory (or tons of money) but you want to help people .
    • Newspapers today:
      • More than 1,500 dailies in the United States.
      • Total circulation of more than 52 million.
      • An estimated 2.2 people read each paper, so more than 100 million people read newspapers.
      • An additional 50 million copies of weekly newspapers (alternative, specialty and community papers) are read by an estimated 200 million people.
    • There are around 307 million people in the United States. So about 1/3 read newspapers daily, and about 2/3 read a weekly.
    • So what’s the problem? Why did 14,000 newspaper staffers get canned last year?
    • Journalism is a business.
    • Craigslist?
    • Craigslist = Free It’s hard to compete with free.
    • It’s more than just Craigslist:
      • Major advertisers (like department stores) have consolidated, leaving fewer big spenders available.
      • There is so much more competition for eyes now because of the Internet (thus circulation has declined).
      • Labor costs (specifically health care) have increased.
    • How have newspapers dealt with the changes?
      • They’ve eliminated staff and bureaus.
      • They’ve cut benefits packages.
      • They’ve shrunk the paper.
      • They’ve increased subscription rates.
      • They’ve created bonus incentives for editors and managers.
      • Companies have merged or broken-up.
    • The problems newspapers continue to deal with.
      • Absentee owners with profit emphasis (rather than a journalistic or balanced emphasis).
      • Transient management.
      • Low wages for journalists (which means there is a drain on talent … smart people go elsewhere).
      • Fewer journalists means weaker coverage.
      • Changing job descriptions - you are no longer a single-skill employee.
      • How do you deal with the Internet?
    • Important dates in newspaper history.
      • The first newspaper, Publick Occurrences, was published in Boston in 1690.
      • Benjamin Day founded the New York Sun in 1833, selling copies for 1 cent.
      • 1851 - New York Times; 1889 - Wall Street Journal; 1919 - New York Daily News; 1955 - Village Voice; 1982 - USA Today.
    • Do you read USA Today? Why?
    • What is good about USA Today?
    • The positives .
      • More than 2.1 million daily circulation.
      • Brief stories - the news quickly.
      • Covers every state.
      • Very colorful and eye-catching.
      • Standardized format, so there is an immediate comfort level (like McDonald’s or Starbucks).
      • Excellent business model (high profits).
    • What is bad?
    • The negatives .
      • Most stories are brief; while there is more depth now than there originally was, stories are often superficial at best.
      • They barely cover each state, meaning they will rarely cover your community.
      • Gannett raised the bar for newspaper profits, and nearly all publicly traded newspapers were forced to reach for those profit levels.
    • Life after the founding of USA Today.
      • Color is now standard in newspapers (the New York Times went color in 1997).
      • Greater emphasis placed on the business of journalism (rather than the craft).
      • Many papers aped USA Today’s format.
    • The second read . Your hometown paper gives you local news. USA Today gives you the nation (and the world).
    • That idea is becoming closer and closer to being a reality.
    • What are the principles of journalism? And does USA Today adhere to them?
    • The principles of journalism:
      • Journalism’s first obligation is to the truth.
      • Our loyalty is to the citizens.
      • Journalism is a discipline of verification.
      • We must remain independent.
      • We must be an independent monitor of power.
    • The principles, part II:
      • We provide a forum for public criticism and compromise.
      • We have a duty to make the significant interesting and relevant.
      • We must be comprehensive.
      • Journalists must have a conscience.
      • Citizens are a vital part of journalism.
    • Can citizens have a voice when newspapers are for-profit businesses run by suits who live on the other side of the country?
    • So why bother with journalism? Did I mention it doesn’t pay well, either?
    • Dear Mr. Miller, I recently read your article in the Philadelphia Weekly about your vehement hatred of the Philadelphia Eagles. … It's assholes like you that give credence to the old saying my father taught me, "You can't shine shit."
    • We bring the world to people. If it weren’t for us, they probably wouldn’t know what else was out there.
    • Print media is not going away.
    • But print’s greatest hope is probably as content generators . How do you make money on that ?
    • The Entrepreneurial Journalist
    • The Entrepreneurial Journalist
    • Magazines!
    • What makes magazines special?
    • Differences between mags and newspapers:
      • Newspapers are generally regional whereas mags are usually by interest .
      • Newspapers are generally daily or weekly, whereas mags are weekly or monthly.
      • Mags focus on trends rather than breaking news .
      • Mags have a greater focus on writing .
    • There are more than 12,000 magazines. 500 to 600 new mags arrive every year. (Only 1 in 5 makes it into year 3)
    • Types of mags:
      • Consumer : subscription-based .
      • Newspaper supplements: Parade, USA Weekend, Life.
      • Women’s mags: Ladies Home Journal, Good Housekeeping, etc.
      • Men’s mags: Esquire (1933), Playboy (1953).
      • Regional mags.
      • News mags.
      • Specific interest.
      • Sponsored, non-newsrack mags : Smithsonian, Penn Gazette, AARP, etc.
      • Trade journals: for specific industries like advertising or tech stuff.
    • Trade mags :
    • Important events in mag history:
      • 1821 - Saturday Evening Post
      • 1879 - Postal Act allowed mags to be mass distributed inexpensively.
      • 1888 - National Geographic
      • 1922 - Reader’s Digest - still the most circulated mag in the United States.
      • 1923 - TIME magazine.
      • 1936 - Life mag and the photo essay.
    • Life magazine Margaret Bourke-White
    • Life magazine peaked with about 8.5 million circulation in the mid-1950’s. General consumer mags shaped the country’s mindset.
    • When television arrived, mass circulated general mags couldn’t compete. So the industry evolved.
    • Now you have thousands of niche publications.
    • What magazines do you read?
    • What do you look for in magazines?
    • Do magazines adhere to the principles of journalism? Truth? Loyalty to citizens? Verification? Independent? Monitors power? Forum for opinions? Relevant? Comprehensive? Sensitive? Can citizens participate?
    • How else do magazines differ from newspapers? Or from online, for that matter?
    • The real differences:
      • Mags need to have an intimate connection with their audience .
      • Mags are more personal.
      • Mags are as much about the writing as the reporting .
      • Magazines cover ideas , and people with ideas, rather than events (although some mags also cover events).
      • Mags provide analysis .
      • Mags can be beautiful.
    • Magazines are one of the hardest industries to break into. Most of the actual writing is done by freelancers .
    • Alt weeklies are great steppingstones to mag work.
    • Go Owls . Enjoy the weekend.