2007 Brand Tango Portfolio

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2007 Brand Tango Portfolio

  1. 1. STRATEGY BRANDING GRAPHIC DESIGN ADVERTISING ENVIRONMENTAL DESIGN INTERACTIVE DESIGN Work
  2. 2. PORTFOLIO Brand Tango is a consortium of strategy, creative and marketing professionals with decades of experience Brand Tango between them. The work you’ll see in this digital portfolio Brand Tango is part of a new breed of hybrid advertising and communications agencies was created by Brand Tango’s creative print collateral offering a unique entrepreneurial approach for B2B and B2C based clients. Consider team. This remarkable shop of 12 people has worked with the advantages of a new level of strategic thinking, integrated marketing and a variety of clients across many disciplines and they are fresh creative solutions that work together to create emotional connections with your ready to tango for you. target audience. If you’re ready for a new perspective on winning market share in a cluttered and competitive world then Brand Tango is the right agency for you. Partial Client List Sunbeam® Sunbeam Hospitality® Oster® Mr Coffee® Great Coffee.com, XM® Satellite Radio, Volvo Aero® Zodiac® Spirit Incentives® Big Cedar Lodge® , , , , , , , , Radiology Corporation of America® Broadcast Arts Group® Fort Lauderdale Museum of Art, W Atlee, Burpie, WJ Clark and Co., Boyer, 3M, Lowe’s , ,
  3. 3. Your logo is the cornerstone of your brand. BRAND It’s the face that people associate your company. We have created logos for companies large and small. We examine all aspects of your identity and create a mark that helps you stand IDENTITY out. In many cases, our identity work becomes the catalyst for a whole new design language that takes the essence of your brand deep into the hearts and minds of consumers.
  4. 4. Logo Design Top Row: Howard Group (Real estate), Buyer Product Solutions (Coffee industry consultancy), Fiesta Fresh (Premium chilies, produce), Metafig Corporation (Technology) Bottom Row: Clark Production Services (Packing company), Footways (Herb and spice line), Botanical Body Care (cosmetic for W Atlee, Burpee), Bluefish Concierge (Hospitality)
  5. 5. Logo Design Top Row: Mainstreet Commerce (Technology), Inspire (Oster), Running Rabbit (Licorice), Arra Gardens (Real estate) Bottom Row: Silly Goose (General stores in Michigan), Timely Reader (Capstone industries), W.J. Clark & Co (Gourmet food company), Woodland Pantry (Gourmet mushrooms)
  6. 6. ADDY ARDY award award winner winner Grand Incentives Letterhead System
  7. 7. Laguna Suites Letterhead System
  8. 8. Club Navigo Letterhead System
  9. 9. Print Collateral PRINT The collateral we’ve created for our clients has won numerous awards, from ADDY’s to the AIGA. Simply put, our work helps you stand out. We have a unique, contemporary approach to design that we have adapted to suit many different types of companies. We carefully analyze the market and then design materials that put you on the cutting edge. In fact, many of our clients have told us that the work we create is often emulated in their industries in an attempt to keep up. You know what they say about imitation... and yes, we are flattered.
  10. 10. ADDY ARDY award award winner winner Sunterra Referral Program We designed, wrote and produced this package which consists of an outer package, poly CD holder and 24 page brochure all within three business weeks. The client had an extremely tight launch date and was extremely pleased with the professional results.
  11. 11. ADDY ARDY award award winner winner ADDY ARDY award award winner winner Trial Membership Program This piece was designed to be a generic lease option. It had to be highly flexible so pockets were created so that travel components could easily be swapped out. The outer packaging is done in a sea glass blue poly with plastic snap closure.
  12. 12. ADDY ARDY award award winner winner ADDY ARDY award award winner winner Greeked Title Vacation Rewards Gift Card Greeked Description Greeked Description Greeked Description Greeked Description Greeked A plastic card gives credibility to the mini-vacation gift. The outer carrier make the piece more substantial. Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  13. 13. ADDY ARDY award award winner winner ���� ���� ����� ����� ������ ������ Greeked Title Club Navigo – Explorer Greeked Description Greeked Description Greeked Description Greeked Description Greeked An exit program for Island One Resorts’ Club Navigo. Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  14. 14. ADDY ARDY award award winner winner ���� ���� ����� ����� ������ ������ VTT Capabilites Brochure A corporate brochure for a call center.
  15. 15. ADDY ARDY award award winner winner ADDY ARDY award award winner winner Gift of Joy Referral Piece This direct mail piece encouraged Vacation Club owners to give “the gift of joy,” a complimentary mini-vacation to visit the resort.
  16. 16. Sunset Group Corporate Capabilities Brochure Greeked Title This spiral bound brochure abounds with color and Mexican visual cues. Miniature bound-in brochures highlight the company’s property portfolio and Greeked Description Greeked Description Greeked Description Greeked Description Greeked corporate officers. The smaller brochures can be removed and used individually if needed.Description Greeked Description Greeked Description Greeked Description Description Greeked Greeked Description Greeked Description Greeked Description.
  17. 17. Big Cedar Wilderness Club Owner’s Kit Leather and antiqued linen help to create the rustic elegance found throughout this 100 page owner’s guide. Rustic imagery and earthy colors create a warm yet masculine feel. From the personal portfolio of James Kluetz – Creative Director
  18. 18. Big Cedar Wilderness Club Big Cedar Wilderness Club™ is a beautiful luxury resort located in the Ozark Mountains. Rustic elegance defines it’s look and feel. Leather, wildlife drawings and a muted color palette is infused with contemporary layout to achieve a luxury feel that’s appropriate for today’s adventure traveler. From the personal portfolio of James Kluetz – Creative Director
  19. 19. Bluegreen Annual Report Entitled “the changing face of business”, this award-winning annual report features a spinning wheel and window that reveals icons that become the table of contents. Foil stamping, die cuts and blind embossing complete the elegant look of this piece. From the personal portfolio of James Kluetz – Creative Director
  20. 20. Levitt and Sons Capabilities Brochure Levitt and Sons homebuilders has enjoyed a legacy that spans decades. That story is embodied in this capabilities brochure. From the personal portfolio of James Kluetz – Creative Director
  21. 21. LeisurePath Go where the wind takes you. This tagline and the design and packaging for this successful travel club was the brain child of our Creative Director. From the personal portfolio of James Kluetz – Creative Director
  22. 22. LeisurePath Inside Spread of the LeisurePath travel club member binder. From the personal portfolio of James Kluetz – Creative Director
  23. 23. Greeked Title Greeked Description Greeked Description Greeked Description Greeked Description Greeked Vacation Sampler A colorful brochure that lets people interested in purchasing timeshare “try it” before theyDescription Greeked Description Greeked Description Greeked Description Description Greeked buy it. Greeked Description Greeked Description Greeked Description. From the personal portfolio of James Kluetz – Creative Director
  24. 24. Greeked Title Sampler Plus Packaging Greeked Description Greeked Description Greeked Description Greeked Description Greeked An expanded vacation club that was aDescription Greeked Description Corporation partnership between Bluegreen Greeked Description Greeked Description Greeked Description and several travel industry leaders. Greeked Description Greeked Description Greeked Description. From the personal portfolio of James Kluetz – Creative Director
  25. 25. Greeked Title Sampler Plus Packaging Greeked Description Greeked Description Greeked Description Greeked Description Greeked An expanded vacation club that was a partnership between Bluegreen Corporation Description Greeked Description Greeked Description Greeked Description Description Greeked and several travel industry leaders. Greeked Description Greeked Description Greeked Description. From the personal portfolio of James Kluetz – Creative Director
  26. 26. ADDY ARDY award award winner winner Greeked Title Ft. Lauderdale Museum of Art - Newsletter Greeked Description Greeked Description Greeked Description Greeked Description Greeked Tutankhamun and the Golden Age of the Pharaohs. Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  27. 27. ADDY ARDY award award winner winner Greeked Title Ft. Lauderdale Museum of Art - King Tut Gala Invite Greeked Description Greeked Description Greeked Description Greeked Description Greeked Tutankhamun and the Golden Age of the Pharaohs gala invitation Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  28. 28. ���� ���� ����� ����� ������ ������ ADDY ARDY award award winner winner Greeked Title Coast to Coast Grand Getaways Contains membership guide for members of the Coast to Coast Grand Getaways travel club Description Greeked Description Greeked Description Greeked Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  29. 29. XM2go Accessory Packaging Greeked Title XM Satellite Radio accessory packaging. Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  30. 30. ADDY ARDY award award winner winner American Favorites Coffee Bags Greeked Title Full line of American Favorites illustrated coffee packaging. Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  31. 31. Jarden/Margaritaville Cooperative Packaging Greeked Title This package communicates life in Margaritaville. Themeing includes naming of product (Frozen Greeked Description Greeked Description Greeked Description Greeked Description Greeked Concoction Maker), logo mark, photography, descriptive copy and loose hand drawn illustrations Greeked Description Greeked Description Greeked Description Description Greeked Description to achieve the desired effect. Greeked Description Greeked Description Greeked Description.
  32. 32. Interactive Design INTERACTIVE We’ve designed some great web sites on the very branding platform we’ve helped to develop for our clients. Speaking with the same voice and making that voice exciting and fresh is what we do. Beyond that, we’re always working with our clients to identify ways to generate leads and new business using a variety of media from radio to multi-media sales tools. Combined with a cohesive print platform, this new media becomes a powerful and cost-effective business generator. Greeked Title Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  33. 33. Greeked Title Greeked Description Greeked Description Greeked Description Greeked Description Greeked American Favorites Great Coffee Website Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  34. 34. Greeked Title Greeked Description Greeked Description Greeked Description Greeked Description Greeked MVI Marketing’s Minivacations Website Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description Greeked Description.
  35. 35. ADDY ARDY award award winner winner Coast to Coast Grand Getaways Website
  36. 36. Pacific Monarch - Monarch Grand Vacations Owner Website
  37. 37. Pacific Monarch Resorts Rental Website
  38. 38. All In One Vacations MiniVac Website
  39. 39. ADDY ARDY award award winner winner E. H. McMullen & Associates Website
  40. 40. Pacific Monarch Resorts - American Airlines Microsite
  41. 41. Tango Brand Tango’s web based Marketing System for Contact Management, Lead Management, Campaign Management and Email Campaign Management.

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