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Presence. Be present on social networking sites to fill the void created by our absence and provide the official Army voice.
Relevance. Ensure relevancy of our interactions with social networking site audiences.
Accessibility. Are we getting the word out? Are we reaching all we can?
Mission: Keep the American people and the Army informed through meaningful conversations and content placement. Dialogue. Establish a dialogue with our audience rather than simply act as a conduit of information. Growth. Grow our capability at a pace relevant to the growth of public interest and the commercial sector. Forward-thinking. Always look ahead to where we need to be to stay current and relevant.
Where the Services are As of 15 March 2010 Services Social Media Comparison Army Marines Air Force Coast Guard Navy DoD Pentagon Channel Facebook 197,632 fans 8,716 fans 39,552 fans 10,030 fans 93,754 fans 20,116 fans You Tube 195,981 channel views 21,165 channel views 84,379 channel views 263,555 channel views 62,628 channel views 19,995 channel views Flickr 5,035 images 1,182 images 1,397 images 736 images 3,104 images 1,767 images Twitter 26,049 followers 8,223 followers 8,507 followers 7,323 followers 9,449 followers 4,279 followers
YouTube is the #1 most popular video-sharing Web site
Watch, comment and share video clips
You Tube is the 2 nd largest search engine, next to Google.
Army has posted more than 2,000 videos so far.
YouTube WWW.YOUTUBE.COM/SOLDIERSMEDIACENTER Chief of Staff of the Army, Gen. George Casey spends a few minutes in an informal video chat with an EOD specialist. Almost two dozen episodes done so far. Where we are
Integrating social media into traditional media
Not everyone likes distance learning, so be prepared for that!
Relevancy. Do not engage on social media platforms just to do it – make sure objectives, reasons are clear
Contact / slideshare info Kevin V. Arata Colonel, U.S. Army Director, Online and Social Media Division [email_address] 703.697.1849 Slide share site: http://www.slideshare.net/usarmysocialmedia Presentations & Best practices