ESPN and Armed Forces Bowl


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ESPN and Armed Forces Bowl

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  2. 2. General Information<br />Satellite office of ESPN Regional Television <br />Office of Five people <br />Brant Ringler(Executive Director)<br />Anne Rector (Supervisor of Operations and Events)<br />Hope Lockett (Supervisor of Sales and Marketing)<br />Trisha Branch (Ticket Manager)<br />Adam Powers (Project Event Assistant)<br />Based in Charlotte, North Carolina/Reports to Bristol, Connecticut<br />Founded in 2003 Plains Capitol Fort Worth Bowl and in 2006 became Bell Helicopter Armed Forces Bowl<br />
  3. 3. General Information<br />ESPN Regional Television has multiple events <br />6 Bowl Games <br />Bell Helicopter Armed Forces Bowl<br />Pioneer Las Vegas Bowl <br />Sheraton Hawaii Bowl<br /> Bowl <br />New Mexico Bowl <br />St. Petersburg Bowl<br />
  4. 4. General Information<br />Basketball:<br /> -Anaheim Classic ( -Old Spice Classic ( -O’Reilly Auto Parts Puerto Rico Tip-Off ( -Pizza Hut Big East/SEC Invitational -O’Reilly Auto Parts All-College Classic -ESPNU Women’s College Basketball Invitational -Dick’s Sporting Goods Spartan Clash -ESPNU BracketBusters<br />
  5. 5. General Information<br />Golf:<br /> -Champions Skins Game -ESPN National Golf Challenge presented by Callaway -Par-3 Shootout -Skins Game<br />Olympic Sports:<br /> -ESPNU Invitational Series presented by ConocoPhillips<br />
  6. 6. Organizational Structure<br />Executive Director- Oversees 20 volunteer committees (of over 220 people)<br />Main Role- <br />to maintain relationships of sponsors during the offseason<br />taking care of them during bowl season<br />Works with the pentagon to bring in military members of every branch which they honor during the game<br />Puts together the game day script for operations & television<br />
  7. 7. Organizational Structure<br />Supervisor of Operations & Events<br />Main role- <br />to help out in dealing with different teams & their sports information directors<br />Orders bowl gifts for players<br />Does accounting & budgeting for bowl<br />Helps with activation of sponsorships<br />
  8. 8. Organizational Structure<br />Supervising & Marketing<br />Main Role- <br />Handles the execution of sponsorship of main packages<br />Gets 80 sponsorships per year<br />Maintains the website & makes sure all the sponsors are displayed properly<br />Works to create program ads, video board specs for the game<br />
  9. 9. Organizational Structure<br />Ticket Event Manager<br />Main Role-<br />Decides where everybody is going to sit in the stadium<br />Prints the tickets <br />Involved with free tickets to active duty armed forces members<br />Groups the individual & corporate sponsors<br />Oversees the “Ladies Day Out Committee” for the coaches wives & children<br />
  10. 10. Organizational Structure<br />Project Event Assistant<br />Main Role-<br />To assist anybody in the office that needs assistance<br />Veteran & charity tickets<br />Execution of game day operations<br />
  11. 11. Organizational Structure<br />Overall Goal- <br />Each position works together to make the bowl game successful & honorable.<br />
  12. 12. Organizational Structure<br />Executive Council:<br />Made up of city leaders, such as former State Senator Ken Brimer, the President of the Chamber of Commerce, & other high ranking leaders in the city of Fort Worth.<br />Help get the word out about what the Bowl is doing on a monthly basis<br />Meets once a month from September to December<br />Board of Directors:<br />Board of directors is made up of a lot of volunteer committee chair<br />Main purpose: communicate with committees to make sure everything is according to plan <br />
  13. 13. Organizational Structure<br />Volunteers: <br />20 different volunteer committees<br />Set up suites on Gameday<br />Make sure 10 Cars per team<br />Women’s day out<br /> Children’s hospital visits with players<br />Welcome Home Hero<br />
  14. 14. Organizational Structure<br />Formal or Informal?<br />Both (In Fort Worth office)<br /> A lot of informal face to face communication with in the office<br />Formal interaction through e-mail to keep track of information incase something comes up.<br />
  15. 15. Organizational Structure<br />Formal Communication<br />ESPN: Charlotte Office<br />Boss visits 3-4 times a year<br />Updating on ticket sales, etc<br />Trust has developed over the years so no micromanaging<br />Military<br />Very formal but more relaxed with familiarity over time<br />Universities<br />Phone calls and follow-up emails<br />Fly in representatives for meeting to discuss the process<br />Volunteers<br />Email committee chairs<br />
  16. 16. Organizational Culture<br />Internal Conflict<br />There’s not much of it<br />Open-door, open-communication policy<br />Act as a small family<br />Big issues are rare but will have group meeting if necessary to work it out<br />
  17. 17. Organizational Culture<br />External Conflict<br />ESPN<br />Not much conflict<br />Some time delays<br />Military <br />Very easy to work with <br />Volunteers<br />Sometimes have to micromanage but for the most part the volunteer chairs handle situations<br />Universities<br />Have to stay on top of them to get paper work and site visits pre bowl game. <br />Stay in constant communication with them during bowl week to try and combat any issues <br />
  18. 18. Organizational Culture<br />Changes Over the years- <br />This will be the 7th year of the bowl’s existence<br />Moved from 2 different office locations to 1<br />Change in management positions in Charlotte<br />Management style has not<br />Built multiple relationships with different people<br />Have a micromanage style/ lets the Ft. Worth office make own decisions as long as they are in formed with big ones <br />
  19. 19. Organizational Culture <br />1st 3 years was called the Fort Worth Bowl<br />Plains Capital Bank was the title sponsor<br />2006 Changed to the Armed Forces bowl<br />Bell Helicopter became the title sponsor<br />No positions changed <br />ESPN had to get comfortable after investing 3 years of the Fort Worth Bowl<br />
  20. 20. Organizational System<br />Once a month, from September through December, meetings are conducted<br />Executive council<br />Board of directors<br />Scripts are made to conduct the meeting<br />People who sit-in on these meetings relay the information to the appropriate persons.<br />Volunteer committees<br />Corporations <br />Etc. <br />
  21. 21. Organizational System<br />When asked about organizational communication change…<br />Feelings of fortune came to mind about the employees & volunteers<br />Because of the open door policy in place, everyone has free reign to suggest change<br />open communication allows them to know what works & doesn’t work<br />
  22. 22. Organizational System<br />What makes ESPN unique to work for?<br />Working for a company like ESPN is awesome!<br />Unprecedented benefits are given to employees <br />Apart of the Disney corporation<br />“Sports is something that usually gives people hope and something to be happy about. At a time, when our economy is in turmoil it is good to know that we can provide others a scapegoat, while honoring our patriots overseas at war.”<br />