Housing Trends Newsletter
                                            www.HTen.com
                            A FREE Mark...
What is The Housing
                             Trends Newsletter?
                  • A FREE tool for real estate
      ...
Home Evaluator
                   • Link included in
                            newsletter
                   • Form of l...
National Real Estate News
                   • Updated weekly
                   • Each article
                          ...
Mortgage Calculations
                   • Current mortgage rates
                            available on Housing Trends
...
Customized Header
                   • Contact information appears at top of
                            every page within...
Consumer Articles
                   • Updated weekly.
                   • Each article
                            repre...
Monthly YouTube Video
                   • Every month a new
                            YouTube video is made
           ...
Ways to Share the FREE
                  Housing Trends Newsletter




                                  www.Hten.com
Mond...
Facebook
                   •        Share links from Housing
                            Trends Newsletter on
           ...
Status Update
                   • A Facebook status update
                            is when you share with
           ...
Share Links on Facebook
                            Email Message
                   •        Share Housing Trends
       ...
Share Links on
                               Facebook Fan Page
                   • Share links to market updates
       ...
YouTube
               •      The Housing Trends Newsletter is
                      updated every month with a new
      ...
Share Video by Hyperlink

                   • Each YouTube video is its own hyperlink
                   • Copy the link ...
Embed Video Into a Blog
                   •        Each YouTube video from
                            the Housing Trends...
Post YouTube Video to
                            Facebook and Twitter
                   • Double click on YouTube
      ...
Add YouTube Video to
                     YouTube Favorites
                   •        If you created a YouTube profile at...
Twitter
                   •        Post one link per day from
                            Housing Trends Newsletter
     ...
Update All Social
                Networks From One Site
                   •        Create a FREE account at http:Ping.fm...
Linkedin
                   • Add the Housing Trends
                            Newsletter profile to
                    ...
Email Marketing

                   • Add Housing Trends
                            Newsletter to:
                      ...
Email Signature
                   • Every email is a marketing piece.
                   • Include Housing Trends Newslet...
Email Marketing Campaign
                   •        Example: Meet Buyer at Open House

                   •        Ask fo...
Sign Up For the Housing
                       Trends Newsletter
               •      FREE

               •      Share w...
Inquire About Adding Your MLS statistics
                   to the Housing Trends Newsletter

                   • Email t...
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Housing Trends Newsletter Marketing Ideas For Real Estate Professionals

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Take a quick peek at the Housing Trends Newsletter for some Marketing Ideas that Real Estate Professionals can use to communicate with clients on a regular basis.

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Transcript of "Housing Trends Newsletter Marketing Ideas For Real Estate Professionals"

  1. 1. Housing Trends Newsletter www.HTen.com A FREE Marketing Tool for Real Estate Professionals by Susie Hale www.FrogPond.com Monday, December 14, 2009
  2. 2. What is The Housing Trends Newsletter? • A FREE tool for real estate professionals to provide the latest news, statistics, and market updates to assist consumers with making educated decisions throughout the home buying and selling process? www.Hten.com Monday, December 14, 2009
  3. 3. Home Evaluator • Link included in newsletter • Form of lead generation • Follow up with prospects by emailing newsletter monthly www.Hten.com Monday, December 14, 2009
  4. 4. National Real Estate News • Updated weekly • Each article represents a link that can be shared • Copy link and paste into email and social media marketing. www.Hten.com Monday, December 14, 2009
  5. 5. Mortgage Calculations • Current mortgage rates available on Housing Trends Newsletter. • Multiple mortgage calculators • Each calculator is its own hyperlink and can be shared by email or social media marketing. www.Hten.com Monday, December 14, 2009
  6. 6. Customized Header • Contact information appears at top of every page within the Housing Trends Newsletter • One profile image is used to brand yourself and your business • Automatically created www.Hten.com Monday, December 14, 2009
  7. 7. Consumer Articles • Updated weekly. • Each article represents a link that can be shared. • Copy link and paste into email and social media marketing. www.Hten.com Monday, December 14, 2009
  8. 8. Monthly YouTube Video • Every month a new YouTube video is made to explain the market update. • Share video by hyperlink, email, Facebook, Twitter, or embed into your web page or blog. www.Hten.com Monday, December 14, 2009
  9. 9. Ways to Share the FREE Housing Trends Newsletter www.Hten.com Monday, December 14, 2009
  10. 10. Facebook • Share links from Housing Trends Newsletter on Facebook status update. • Share links from Housing Trends Newsletter on Facebook email message. • Share links from Housing Trends Newsletter on Facebook fan page. www.Hten.com Monday, December 14, 2009
  11. 11. Status Update • A Facebook status update is when you share with your Facebook friends what you are doing right now. • Share the Housing Trends Newsletter consumer news links to the Facebook status update. www.Hten.com Monday, December 14, 2009
  12. 12. Share Links on Facebook Email Message • Share Housing Trends Newsletter link to mortgage calculators with clients who ask about financing options. • This respects their privacy and does not let others know you are thinking about moving. www.Hten.com Monday, December 14, 2009
  13. 13. Share Links on Facebook Fan Page • Share links to market updates to Facebook fan page instead of personal profile. • Friends may also receive same links however the fan page is strictly business and does not share personal information. www.Hten.com Monday, December 14, 2009
  14. 14. YouTube • The Housing Trends Newsletter is updated every month with a new YouTube video to be shared by: • Hyperlink • Embedded into blog • Posted to Facebook and Twitter • Adding to Favorites www.Hten.com Monday, December 14, 2009
  15. 15. Share Video by Hyperlink • Each YouTube video is its own hyperlink • Copy the link and paste into: • Facebook Fan page • Twitter • Email www.Hten.com Monday, December 14, 2009
  16. 16. Embed Video Into a Blog • Each YouTube video from the Housing Trends Newsletter will give you code to copy to the clipboard and paste into your blog/website software to play the video provided inside your blog/website in addition to the Housing Trends Newsletter. www.Hten.com Monday, December 14, 2009
  17. 17. Post YouTube Video to Facebook and Twitter • Double click on YouTube video provided by Housing Trends Newsletter. • Video will open in web page. • Click on Twitter and Facebook icons beneath video to individually to post video each profile. www.Hten.com Monday, December 14, 2009
  18. 18. Add YouTube Video to YouTube Favorites • If you created a YouTube profile at www.YouTube.com you can save Housing Trends Newsletters to your profile’s Favorite videos. • YouTube Favorite videos can automatically be sent to Facebook profile and Twitter profile using the YouTube auto-share feature. www.Hten.com Monday, December 14, 2009
  19. 19. Twitter • Post one link per day from Housing Trends Newsletter from consumer news, statistics, and tools used during the transaction • Shorten and track links • Schedule Tweets ahead of time and spend 5 per week www.Hten.com Monday, December 14, 2009
  20. 20. Update All Social Networks From One Site • Create a FREE account at http:Ping.fm • Add social networks you are currently using. • Copy link from Housing Trends Newsletter and paste into a URL shortener. • Copy URL from URL shortner, paste into Ping.fm, and share with all social networks. www.Hten.com Monday, December 14, 2009
  21. 21. Linkedin • Add the Housing Trends Newsletter profile to Linkedin profile active links. • Automatically updated every month so no maintenance is needed. www.Hten.com Monday, December 14, 2009
  22. 22. Email Marketing • Add Housing Trends Newsletter to: • Email signature • Email marketing campaigns www.Hten.com Monday, December 14, 2009
  23. 23. Email Signature • Every email is a marketing piece. • Include Housing Trends Newsletter on every email sent out. • Link to your profile • Example of profile link: • http://margiedorrance.housingtrendsnewsletter.com www.Hten.com Monday, December 14, 2009
  24. 24. Email Marketing Campaign • Example: Meet Buyer at Open House • Ask for email address • Send email to Hten newsletter links on a recurring basis starting immediately. • Day 0 - include link to newsletter • Day 7 - include links to mortgage tools • Day 14 - include links to consumer news • Day 21 - include links to market statisticsd www.Hten.com Monday, December 14, 2009
  25. 25. Sign Up For the Housing Trends Newsletter • FREE • Share with your other agents in your office • Share with your broker • Share with your referral agents • Share with your clients Sign up here www.Hten.com Monday, December 14, 2009
  26. 26. Inquire About Adding Your MLS statistics to the Housing Trends Newsletter • Email to Susie at FrongPond.com • Insert: your REALTOR® Association and name in the subject line • Tell us the best time to reach you • We will get back with you soon. www.Hten.com Monday, December 14, 2009

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