Media A2 Evaluation Stewart Potter Candidate Number - 6168
Music Video <ul><li>To view the final video use the link; </li></ul><ul><li>http://www.youtube.com/watch?v=5kNPvANhrFc </li></ul>
In what ways does your media product use, develop, or challenge forms and conventions of real media products?
<ul><li>Our music video has 2 main aspects to it (the singer in the field, and the story line behind the meaning of the song) this is a feature that has been used in music videos before as we thought of this idea while watching some examples on Youtube. This isn't specifically just for the rock genre, but is used within the genre, here are some examples; </li></ul>http://www.youtube.com/watch?v=gm70I8qAyM8 (Nickelback – I’d Come For You) http://www.youtube.com/watch?v=yIyLWDhxXoQ (We Are Scientists – Chick Lit) http://www.youtube.com/watch?v=WoNdgxPzSfc (Hard-Fi- Can’t Get Along) http://www.youtube.com/watch?v=m8I7DVjb8TM (Bon Jovi – It’s My Life) All these videos feature both the artist singing the song and also tell a story of some kind in the video, this shows that our video fits in well with the genre and suits the expectations that a rock video should have.
Similarities with other videos These are still images from my music video along with similar shots from other songs of the same genre. The videos include a medium shot of the singer with a microphone, black and white medium shot of the singer, medium shot of someone slapping another person and a close up of the singer with a microphone.
Conventions <ul><li>Our videos structure is a mixture of a performance of the singer on he’s own and a narrative of the meaning behind the song. </li></ul><ul><li>We used some typical conventions in our video, close-ups of the singer (we had many different angles and views of close-ups to vary the video) this is a typical convention of music videos as the record companies advise using the singers face, establishing shots and black and white at times. This makes our video slightly typical however, </li></ul><ul><li>We also used some effects that we didn’t find very often in any other videos during our research, such as slow motion as the rock genre tends to have faster moving videos to fit in with the style of the song. </li></ul>
Marketing <ul><li>The video would be marketed both on TV and the internet, there are many different music channels for different genres, the most relevant for this song would be MTV2, Q and Kerrang. Websites such as Youtube, MySpace and Facebook would be able to promote the video, they would also be able to display and advertise the CD cover or the advert. The advert could be advertised in places such as bus stops, magazines, sides of buses/taxis and a number of other places where posters can go. </li></ul>
How effective is the combination of your main product and ancillary texts? <ul><li>I feel that all the products I have produced would realistically not be out of place in ‘the real world’, if I saw the CD cover in a shop like HMV I feel that it wouldn’t look out of place. The ancillary tasks look very similar which was what I wanted (see blog). </li></ul>
<ul><li>The CD and advert both contain a picture of the singer, who is also heavily featured in the video, this is a very common feature on CD covers, adverts and in music videos. This also fits in with the typical conventions of the music genres. </li></ul><ul><li>The CD and advert combination are both very simple and keep the same style. </li></ul>Front Back
CD Cover The picture of the singer promotes the band, record companies like the image of the singer being in music videos and CD covers because it promotes the band more and increases interest, thus boosting sales. The CD is bold with little writing, the song name and artist are clear and easy to read for the consumer. One CD cover that I liked and used as an influence was the Last Shadow Puppets album cover, I feel the album cover is very bold and doesn’t drown out any information without leaving any free space. Dark blue border Dark blue and red writing Picture of singer Edited to look like a painting Plain white background Simple 3 main colours Picture is the focus
Advert The advert is very similar to the CD, this is something that I wanted to do from the planning stages, this is because the poster then goes onto promote the image of the CD as well as the artist (see blog research on adverts at http://stewartpottermedia.blogspot.com/ ). The poster contains more information than the CD as it is to get the target audience interested so it must contain details about how to know more or buy the CD e.g. the website and release date. The poster would be able to be displayed in music shops, on sides of buses, bus stops, train stations, in magazines, in newspapers and around town centres. Dark blue and red writing Plain white background Dark blue border Other information Related to the song Plus website Simple Picture is the focus Very similar To CD
What did you learn from audience feedback? <ul><li>When showing our video to other students in and out of school, I noticed that one part of the video that was liked by many viewers was the quick cuts during the line ‘You trust, You must, Confess’ and the lip syncing was successful for very quick lyrics. However, there were parts of the video that weren't synced as well as other parts, which made the video look slightly worse. This is feedback that I have in person from peers. The feedback I got was from my target age range (15-25) as rock music tends to be more popular with younger people. The video had received 26 views on Youtube within 3 weeks of being on there, </li></ul>
Improvements? <ul><li>If we had more time and equipment available I would of liked to do a 360 degree shot of the singer while singing to use as an establishing shot, we tried this but couldn’t hold the camera steady enough so starched the idea. </li></ul>
How did you use media technologies in the construction, research and planning and evaluation stages? <ul><li>When we were in the planning and research stages we used the website www.youtube.com to watch many different music videos so that we could get a good idea of the typical conventions of the genre. We used ‘Twitter’ to ask for permission to use the song ‘Foo Fighters – Best of You’. I used the website www.blogger.com to share my research and planning, this also kept a good record so I could go back to it whenever needed. </li></ul><ul><li>During construction we used films cameras and Macs mainly to construct the video, we also used a tripod to steady the camera during filming. The software we used to edit the film was iMovie. </li></ul><ul><li>When I started making the CD and advert, I used Photoshop to edit my images and to design my final ancillary tasks. I found Photoshop was much harder to use than most of the other software I have used during the coursework, but also that there was a much wider range of editing techniques that could be done using Photoshop. </li></ul><ul><li>I have used PowerPoint to create the evaluation and will upload it onto my blog and onto slideshare. </li></ul>
Equipment/Software used <ul><li>Throughout the time making the final product we used a range of different technologies including; </li></ul><ul><li>Film cameras </li></ul><ul><li>Tripod </li></ul><ul><li>Apple Macs </li></ul><ul><li>iMovie </li></ul><ul><li>iTunes </li></ul><ul><li>Blank DVDs </li></ul><ul><li>Photoshop </li></ul><ul><li>Blogger </li></ul>