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Lohas

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  • Thank You Diego.Beautiful family at dinner last night, county, city…and my beautiful daughter Jane is with me…TODAY:_A little about SOAP_Market Demographics for U.S. Green marketplace_Trends_Opportunities_Introduce you to a new marketing strategy.
  • 7 years providing messaging, brand strategy and promotion consulting exclusively within the “Green Space.”National brands: ClifBar, Staples, Aveda, U.S. National Parks, Cotton Inc., BI WorldwideCore Services:BrandingMessagingCampaign Strategy, Development and Measurement
  • Since we began in 2003, one of our strategies as an agency has been to become content for the sustainability movement.Expertise cited by leading media: The NY Times, International Herald Tribune, Washington Business Journal, Environmental Leader, Treehugger.Conference Leadership — Sustainable Brands, LOHAS Forum, Good & Green, SRI in the Rockies, and Now - Green Stages.+We run two blogs in the US.Ecohegemony explores the intersection of Language, Sustainability, and Culture.SustainabilityPunks profiles authentic people who are on the forefront of the green movement.
  • We also manage LOHASConfessions.com.Let me define LOHAS - LOHAS is a US consumer segmentation Lifestyle of Health and Sustainability. Here we capture the “least sustainable thing about peoples” We ask them to confess to their“ungreen” crimes….and of course, post those confessions on-line. The point is to create a dialogue, have fun, make it clear that no one is perfect.+And our own site where you can watch videos we produce and read whitepapers we write on green marketing.There’s one more site to take note of which I will mention at the end of this presentation.
  • Transcript

    • 1. GREEN MARKETING
      IN THE U.S.
      trends & opportunities
    • 2. mission
      Activate sustainability and social justice through projects that create positive cultural dialogue.
      www.theSOAPgroup.com
      (C)2010 The SOAP Group
    • 3. www.ecohegemony.com
      www.sustainabilitypunks.com
      www.theSOAPgroup.com
      (C)2010 The SOAP Group
    • 4. www.LOHASconfessions.com
      www.theSOAPgroup.com
      www.theSOAPgroup.com
      (C)2010 The SOAP Group