Thank You Diego.Beautiful family at dinner last night, county, city…and my beautiful daughter Jane is with me…TODAY:_A little about SOAP_Market Demographics for U.S. Green marketplace_Trends_Opportunities_Introduce you to a new marketing strategy.
7 years providing messaging, brand strategy and promotion consulting exclusively within the “Green Space.”National brands: ClifBar, Staples, Aveda, U.S. National Parks, Cotton Inc., BI WorldwideCore Services:BrandingMessagingCampaign Strategy, Development and Measurement
Since we began in 2003, one of our strategies as an agency has been to become content for the sustainability movement.Expertise cited by leading media: The NY Times, International Herald Tribune, Washington Business Journal, Environmental Leader, Treehugger.Conference Leadership — Sustainable Brands, LOHAS Forum, Good & Green, SRI in the Rockies, and Now - Green Stages.+We run two blogs in the US.Ecohegemony explores the intersection of Language, Sustainability, and Culture.SustainabilityPunks profiles authentic people who are on the forefront of the green movement.
We also manage LOHASConfessions.com.Let me define LOHAS - LOHAS is a US consumer segmentation Lifestyle of Health and Sustainability. Here we capture the “least sustainable thing about peoples” We ask them to confess to their“ungreen” crimes….and of course, post those confessions on-line. The point is to create a dialogue, have fun, make it clear that no one is perfect.+And our own site where you can watch videos we produce and read whitepapers we write on green marketing.There’s one more site to take note of which I will mention at the end of this presentation.
GREEN MARKETING IN THE U.S. trends & opportunities
mission Activate sustainability and social justice through projects that create positive cultural dialogue. www.theSOAPgroup.com (C)2010 The SOAP Group
www.ecohegemony.com www.sustainabilitypunks.com www.theSOAPgroup.com (C)2010 The SOAP Group
www.LOHASconfessions.com www.theSOAPgroup.com www.theSOAPgroup.com (C)2010 The SOAP Group