AFFILIATE MARKETING
WHAT IS AFFILIATE
         MARKETING?

Revenue Sharing on
Referral System
Brand/Merchant Pays
Commissions to Third-
Party ...
THE PLAYERS




                                         AFFILIATE NETWORKS
 BRANDS/
MERCHANTS/
ADVERTISERS

             ...
Affiliate
             Network

                          Publisher
Advertiser




                   Text




   HOW IT WO...
COMPENSATION METHODS


CPA (Cost Per Action)
CPS (Cost Per Sale)

                        http://www.flickr.com/photos/dysa...
WHAT CAN AFFILIATES SELL

Nearly Any Product or
Service: Boats, Planes,
Lawyer Leads, Books,
Houses, Plumbing
Referrals, D...
WHY MERCHANTS START
   AFFILIATE PROGRAMS
Internet Advertising is
Increasingly Complex
Usually Pay for Only
Desired Result...
AND ..... SOCIAL MEDIA

“Those companies that
don’t embrace affiliate
marketing for Individual
Publishers, will lose. If
so...
MERCHANTS CAN RUN
LOCAL AFFILIATE PROGRAMS

What Local Business
Doesn’t Love
Referrals?
Would You Reward
Customers Who
Ref...
HOW TO GET STARTED
  (MERCHANTS)
                                                   Determine Your Desired Actions,
      ...
MAKE YOUR AFFILIATE
        PROGRAM HUMMMMM
Vary Your Offers (Products/Services)

Offer a Variety of Coupons
Split-Test Sa...
WHY BECOME AN AFFILIATE?

                                                            Low Barrier to Entry
               ...
HOW TO BECOME A
       SUCCESSFUL AFFILIATE?
Just Starting? Learn at
thirtydaychallenge.com

Get a Tracking System (prospe...
BAD ADVICE TO AFFILIATES
Start With Your Passion and the
Money Will Follow
Buy This AMAZING Course
There’s a Formula to Ev...
WILL ALL YOUR DREAMS
        COME TRUE?



Maybe, Maybe Not




                   Image From http://www.flickr.com/photos/...
REMEMBER THE GNOMES
THANKS!
      Shawn Smith, Dec 2009
http://www.optimalwebworks.com
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Affiliate Marketing, Shawn Smith Dec 2, 09

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Affiliate marketing: Your path to Internet riches? Learn how developing an affiliate program can help you sell more widgets and generate more leads - and help you keep your marketing costs down. Hear from a REAL affiliate on why affiliate marketing works best for your return on investment.

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Affiliate Marketing, Shawn Smith Dec 2, 09

  1. 1. AFFILIATE MARKETING
  2. 2. WHAT IS AFFILIATE MARKETING? Revenue Sharing on Referral System Brand/Merchant Pays Commissions to Third- Party for Desired Action (Sale, Lead ...) http://www.flickr.com/photos/alexnormand/2687834922/
  3. 3. THE PLAYERS AFFILIATE NETWORKS BRANDS/ MERCHANTS/ ADVERTISERS AFFILIATES/ PUBLISHERS http://www.flickr.com/photos/affsum/3232183460/
  4. 4. Affiliate Network Publisher Advertiser Text HOW IT WORKS Image From Wikipedia
  5. 5. COMPENSATION METHODS CPA (Cost Per Action) CPS (Cost Per Sale) http://www.flickr.com/photos/dysanovic/2678695492/ CPL (Cost Per Lead)
  6. 6. WHAT CAN AFFILIATES SELL Nearly Any Product or Service: Boats, Planes, Lawyer Leads, Books, Houses, Plumbing Referrals, Dancing Lessons, Lawn Care, Sports Clothing, Membership Site Sign- Ups, eBooks, Lawn Gnomes, Knitted Blankets, Homemade Cloth Diapers http://www.flickr.com/photos/selma90/3693798571/
  7. 7. WHY MERCHANTS START AFFILIATE PROGRAMS Internet Advertising is Increasingly Complex Usually Pay for Only Desired Results Affiliates Take The Risk Cheaper Overhead Join More Markets # of Affiliates Growing Every Day Image from http://www.flickr.com/photos/peterkaminski/11843486/
  8. 8. AND ..... SOCIAL MEDIA “Those companies that don’t embrace affiliate marketing for Individual Publishers, will lose. If someone is tweeting about the new iPod, that someone is going to link to the webpages that will earn them money.” Steve Poland, TechCrunch. Nov ’09. http://www.techcrunch.com/2009/11/15/twitter-facebook-amazon-affiliate-marketing/
  9. 9. MERCHANTS CAN RUN LOCAL AFFILIATE PROGRAMS What Local Business Doesn’t Love Referrals? Would You Reward Customers Who Referred You? Guess Which Window Company Has an Affiliate Program?
  10. 10. HOW TO GET STARTED (MERCHANTS) Determine Your Desired Actions, Payouts and Budget Contact an Affiliate Program Manager (gtomanagement.com) Join CJ.com, ShareASale.com, Linkshare.com, ClickBank Link Your Affiliate Program on Your Website Contact Local Affiliates Directly Become an Affiliate Attend Affiliate Summit Conference http://www.flickr.com/photos/lenore-m/2157468000/ in Las Vegas, Jan. 15-17
  11. 11. MAKE YOUR AFFILIATE PROGRAM HUMMMMM Vary Your Offers (Products/Services) Offer a Variety of Coupons Split-Test Sales Results Between Affiliates and Your Own Advertising Commission on CPS ~ 5-8% Hold Competitions for Affiliates to Boost Desired Actions Have Competitive Payouts Give Higher Payouts to High- Performing Affiliates Share Demographic Data for Your Products or Services with Affiliates http://www.flickr.com/photos/21560098@N06/3667088186/
  12. 12. WHY BECOME AN AFFILIATE? Low Barrier to Entry Location Freedom Passive Income Learn Something New To Retire Young on the Beach! http://www.flickr.com/photos/victoriapeckham/3863698480/
  13. 13. HOW TO BECOME A SUCCESSFUL AFFILIATE? Just Starting? Learn at thirtydaychallenge.com Get a Tracking System (prosper202.com) BEFORE ANYTHING Join Affiliate Networks -see OptimalWebworks.com’s Favorite Networks Don’t Buy “Internet Marketing” eBooks Join WickedFire.com, 5staraffiliate.com and ABestWeb.com Forums (not WarriorForum or DigitalPoint) Test EVERYTHING ... Twice! Attend Affiliate Summit (Las Vegas, January 15-17) Get Your Hands Dirty, Spend Money! (how much?) - Reading Hurts More than Helps http://www.flickr.com/photos/dborman2/3290560161/
  14. 14. BAD ADVICE TO AFFILIATES Start With Your Passion and the Money Will Follow Buy This AMAZING Course There’s a Formula to Everything If Something Doesn’t Look Profitable, Don’t Try it There’s No Money to be Made on {insert} Google, Facebook, Bing, SEO ... You Have to Promote Scammy Offers to Be Successful http://www.flickr.com/photos/mikebaird/393732742/
  15. 15. WILL ALL YOUR DREAMS COME TRUE? Maybe, Maybe Not Image From http://www.flickr.com/photos/flissphil/63165389/
  16. 16. REMEMBER THE GNOMES
  17. 17. THANKS! Shawn Smith, Dec 2009 http://www.optimalwebworks.com
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