Affiliate Marketing, Shawn Smith Dec 2, 09

AFFILIATE MARKETING

WHAT IS AFFILIATE MARKETING? Revenue Sharing on Referral System Brand/Merchant Pays Commissions to Third- Party for Desired Action (Sale, Lead ...) http://www.ﬂickr.com/photos/alexnormand/2687834922/

THE PLAYERS AFFILIATE NETWORKS BRANDS/ MERCHANTS/ ADVERTISERS AFFILIATES/ PUBLISHERS http://www.ﬂickr.com/photos/affsum/3232183460/

Afﬁliate Network Publisher Advertiser Text HOW IT WORKS Image From Wikipedia

COMPENSATION METHODS CPA (Cost Per Action) CPS (Cost Per Sale) http://www.ﬂickr.com/photos/dysanovic/2678695492/ CPL (Cost Per Lead)

WHAT CAN AFFILIATES SELL Nearly Any Product or Service: Boats, Planes, Lawyer Leads, Books, Houses, Plumbing Referrals, Dancing Lessons, Lawn Care, Sports Clothing, Membership Site Sign- Ups, eBooks, Lawn Gnomes, Knitted Blankets, Homemade Cloth Diapers http://www.ﬂickr.com/photos/selma90/3693798571/

WHY MERCHANTS START AFFILIATE PROGRAMS Internet Advertising is Increasingly Complex Usually Pay for Only Desired Results Affiliates Take The Risk Cheaper Overhead Join More Markets # of Affiliates Growing Every Day Image from http://www.flickr.com/photos/peterkaminski/11843486/

AND ..... SOCIAL MEDIA “Those companies that don’t embrace afﬁliate marketing for Individual Publishers, will lose. If someone is tweeting about the new iPod, that someone is going to link to the webpages that will earn them money.” Steve Poland, TechCrunch. Nov ’09. http://www.techcrunch.com/2009/11/15/twitter-facebook-amazon-afﬁliate-marketing/

MERCHANTS CAN RUN LOCAL AFFILIATE PROGRAMS What Local Business Doesn’t Love Referrals? Would You Reward Customers Who Referred You? Guess Which Window Company Has an Afﬁliate Program?

HOW TO GET STARTED (MERCHANTS) Determine Your Desired Actions, Payouts and Budget Contact an Affiliate Program Manager (gtomanagement.com) Join CJ.com, ShareASale.com, Linkshare.com, ClickBank Link Your Affiliate Program on Your Website Contact Local Affiliates Directly Become an Affiliate Attend Affiliate Summit Conference http://www.flickr.com/photos/lenore-m/2157468000/ in Las Vegas, Jan. 15-17

MAKE YOUR AFFILIATE PROGRAM HUMMMMM Vary Your Offers (Products/Services) Offer a Variety of Coupons Split-Test Sales Results Between Affiliates and Your Own Advertising Commission on CPS ~ 5-8% Hold Competitions for Affiliates to Boost Desired Actions Have Competitive Payouts Give Higher Payouts to High- Performing Affiliates Share Demographic Data for Your Products or Services with Affiliates http://www.flickr.com/photos/21560098@N06/3667088186/

WHY BECOME AN AFFILIATE? Low Barrier to Entry Location Freedom Passive Income Learn Something New To Retire Young on the Beach! http://www.ﬂickr.com/photos/victoriapeckham/3863698480/

HOW TO BECOME A SUCCESSFUL AFFILIATE? Just Starting? Learn at thirtydaychallenge.com Get a Tracking System (prosper202.com) BEFORE ANYTHING Join Affiliate Networks -see OptimalWebworks.com’s Favorite Networks Don’t Buy “Internet Marketing” eBooks Join WickedFire.com, 5staraffiliate.com and ABestWeb.com Forums (not WarriorForum or DigitalPoint) Test EVERYTHING ... Twice! Attend Affiliate Summit (Las Vegas, January 15-17) Get Your Hands Dirty, Spend Money! (how much?) - Reading Hurts More than Helps http://www.flickr.com/photos/dborman2/3290560161/

BAD ADVICE TO AFFILIATES Start With Your Passion and the Money Will Follow Buy This AMAZING Course There’s a Formula to Everything If Something Doesn’t Look Proﬁtable, Don’t Try it There’s No Money to be Made on {insert} Google, Facebook, Bing, SEO ... You Have to Promote Scammy Offers to Be Successful http://www.ﬂickr.com/photos/mikebaird/393732742/

WILL ALL YOUR DREAMS COME TRUE? Maybe, Maybe Not Image From http://www.ﬂickr.com/photos/ﬂissphil/63165389/

REMEMBER THE GNOMES

THANKS! Shawn Smith, Dec 2009 http://www.optimalwebworks.com

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Affiliate Marketing, Shawn Smith Dec 2, 09

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Affiliate Marketing, Shawn Smith Dec 2, 09 — Presentation Transcript