Goldenberg Gab SphinnCon The Difference Is Repeatability

The Difference Is Repeatability (SEO Title): 4 Practical Tips From My Link Building Sob Stories Gab Goldenberg – SEO ROI Services

My First Time … (Link Building)

Why I Hated It
Link begging:
Frequently ignored
Often rejected
Boring and repetitive
Doesn’t scale – expensive time investment

Link Building Principles: Repeatability
Relationships = multiple links over time
Relationships = friends respond to friends
Relationships = reciprocity (NOT trading)
Relationships = coming to live and study in Jerusalem from Canada and being invited for drinks, Shabbat etc! (hi Gil & Rena, Branko! ;) )
Zeh No’ach

Principles: Location
In context vs sidebars/footers:
Traffic vs being ignored
Ranking vs [sometimes] penalties if irrelevant
Drinks sponsored by Barry Schwartz’s Credit Card

Principles: Co-Citation
Are you in “My Top 10 SEO Blogs” posts?
Or in “My Top 10,000 SEO Splogs.csv” ?
(Not a question of quantity – question of quality)
Tachlis: Are you trustworthy?

Principles: Page Relevance
Jerusalem Post – Irrelevant to SEO
Jerusalem Post – “Sold Out SphinnCon 2010 Shows SEO Industry’s Growth In Israel” – Relevant page
Search Engine Land – Relevant to link building
Search Engine Land – “NY Times In Bankruptcy” – Irrelevant to link building

Link Factors Comparison By Source Directory Article Like Useless Says Nothing Article Dir. Mediocre N/A Low 2 nd context They control They control Comment Flags F.S. F.S. (0) Body Varies Relevant Directory Need ++, Nofollow? Variable Low - Medium 2 nd context Poor Mix Forum Sig Low Low ; variable Body Quality They control Hub Finder Deeplinks High Medium + Body You control You control Guest Post Other Page Potential Human Interest Location Co-Citation Page Title

Guest Posting Stories
Blogs? What blogs?
Fail: Refund
 Get a research deposit first

Me build links good. Google say votes are links, winner you election.
Result: Find a pro, pay more, cut margins
 Research = Find blogs AND bloggers

Great writer
Big previous publications
Great blogs to guest-post
Win, right?
Writer, editors MIA

Get extra blogs and bloggers
Motivate bloggers to follow up w/ editors
Share risk/reward of (non-)publication
Money reward?
Split payment before/after?

Online URL reporting
For bloggers to get paid
For clients to check status
For my sanity

The Difference Is Repeatability
Blog posts - repeatable, high quality links
Relationships make it pleasant
In body
Page title and text is relevant
Positive co-citation

The Difference Is Repeatability
Blog posting requires:
Research to find blogs
Research to find bloggers
Extra blogs and bloggers
Bloggers motivated to publish
Online project management / reporting

SEO + Usability: SEO ROI Services
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Goldenberg Gab SphinnCon The Difference Is Repeatability

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Goldenberg Gab SphinnCon The Difference Is Repeatability — Presentation Transcript

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