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Goldenberg Gab SphinnCon The Difference Is Repeatability

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SphinnCon 2010 presentation on link building via guest posts and how to manage and research the project successfully. Deals with the relationships towards clients, writers and yourself.

SphinnCon 2010 presentation on link building via guest posts and how to manage and research the project successfully. Deals with the relationships towards clients, writers and yourself.

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Transcript

  • 1. The Difference Is Repeatability (SEO Title): 4 Practical Tips From My Link Building Sob Stories Gab Goldenberg – SEO ROI Services
  • 2. My First Time … (Link Building)
  • 3. My First Time … (Link Building)
  • 4. Why I Hated It
    • Link begging:
      • Frequently ignored
      • Often rejected
      • Boring and repetitive
      • Doesn’t scale – expensive time investment
  • 5. Link Building Principles: Repeatability
    • Relationships = multiple links over time
    • Relationships = friends respond to friends
    • Relationships = reciprocity (NOT trading)
    • Relationships = coming to live and study in Jerusalem from Canada and being invited for drinks, Shabbat etc! (hi Gil & Rena, Branko! ;) )
    • Zeh No’ach
  • 6. Principles: Location
    • In context vs sidebars/footers:
      • Traffic vs being ignored
      • Ranking vs [sometimes] penalties if irrelevant
    Drinks sponsored by Barry Schwartz’s Credit Card
  • 7. Principles: Co-Citation
    • Are you in “My Top 10 SEO Blogs” posts?
    • Or in “My Top 10,000 SEO Splogs.csv” ?
    • (Not a question of quantity – question of quality)
    • Tachlis: Are you trustworthy?
  • 8. Principles: Page Relevance
    • Jerusalem Post – Irrelevant to SEO
    • Jerusalem Post – “Sold Out SphinnCon 2010 Shows SEO Industry’s Growth In Israel” – Relevant page
    • Search Engine Land – Relevant to link building
    • Search Engine Land – “NY Times In Bankruptcy” – Irrelevant to link building
  • 9. Link Factors Comparison By Source Directory Article Like Useless Says Nothing Article Dir. Mediocre N/A Low 2 nd context They control They control Comment Flags F.S. F.S. (0) Body Varies Relevant Directory Need ++, Nofollow? Variable Low - Medium 2 nd context Poor Mix Forum Sig Low Low ; variable Body Quality They control Hub Finder Deeplinks High Medium + Body You control You control Guest Post Other Page Potential Human Interest Location Co-Citation Page Title
  • 10. Guest Posting Stories
    • Blogs? What blogs?
    • Fail: Refund
    •  Get a research deposit first
  • 11. Guest Posting Stories
    • Me build links good. Google say votes are links, winner you election.
    • Result: Find a pro, pay more, cut margins
    •  Research = Find blogs AND bloggers
  • 12. Guest Posting Stories
    • Great writer
    • Big previous publications
    • Great blogs to guest-post
    • Win, right?
    • Writer, editors MIA
  • 13. Guest Posting Stories
    • Get extra blogs and bloggers
    • Motivate bloggers to follow up w/ editors
      • Share risk/reward of (non-)publication
      • Money reward?
      • Split payment before/after?
  • 14. Guest Posting Stories
    • Online URL reporting
      • For bloggers to get paid
      • For clients to check status
      • For my sanity
  • 15. The Difference Is Repeatability
    • Blog posts - repeatable, high quality links
      • Relationships make it pleasant
      • In body
      • Page title and text is relevant
      • Positive co-citation
  • 16. The Difference Is Repeatability
    • Blog posting requires:
      • Research to find blogs
      • Research to find bloggers
      • Extra blogs and bloggers
      • Bloggers motivated to publish
      • Online project management / reporting
  • 17. SEO + Usability: SEO ROI Services
    • [email_address]
    • 052-618-6921
    • SEOROI.com/blog
    • SEOROI.com
      • /downloads/SphinnCon

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