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Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
Expert Green Advice Slides - June 09
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Expert Green Advice Slides - June 09

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  • Founder did 2 successful webcast events. 20,000 listeners $200,000 in download sales. This proves the model can be profitable.
  • Founder --- lives the lifestyle & personally knows many Green Experts. Did 2 successful LOHAS webcasts, a Film & a DVD. Has financial background to help expansion. Advisors have 50+ years corporate experience S Startup Staff Identified . Self-starters. Live the Lifestyle. Available at budget, quick learners, understand blogs & social networks to leverage web for viral marketing. Known by founder 3 years ********************* Compelling Features Webcasts are high value; low cost brand building tool. Free offer attracts new members Model is highly profitable Vendor technology platform scales and vendors are redundant. Consumers ready for this. ************************ Past Experts Dr. Julian Whitaker - Whitaker Wellness Institute, leading MD in nutritional treatment. Michael Beckwith - influential new thought leader, author, films: The Secret, The Moses Code, more. Anthony Robbins - world famous peak performance coach, author, workshop leader.
  • TELL ABOUT PAST EVENTS 20,000 free listeners signed up $200,000 sales of downloads
  • COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other. COMPETITORS Brick & Mortar -- WFM Etc.
  • Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich)
  • 3 in Yr 1 ----- 7 in Yr 2 ----- 12 in Yr 3 ----- 12 in Yr 4. ********************** Personal Health $ 118 B Green Building $ 50 B Eco Tourism $ 24 B Home Products & Apparel $ 10 B Alternative Transportation $ 6 B Alternative Energy $ 380 M ********************** Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich) COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other.
  • Re-purposed interviews sold by Google Ads ala I-tunes model. Affiliates with lists email invites for commissions Members refer their friends for reward points Bloggers, FaceBookers, MySpacers, Twitters post for click through fees Google Ads attract new members & listeners Google Ads also sell re-purposed interviews
  • Year 1 Year 2 Year 3 Year 4 Annual Listeners 70,000 140,000 235,000 430,000 Sales $707,000 $1,820,000 $3,840,000 $7,260,000 Earnings before taxes $153,000 $ 943,000 $2,451,000 $5,110,000 Profit Ratio 21.6 % 51.8 % 63.8% 70.4 %
  • Model Proven Profitable -- Twice By Founder: 200,000 download sales 20,000 sign-ups Green Market Expanding -- Even In This Economy Consumers Are Ready: To use this technology and purchase products they learn about on Webcasts. $100,000 funds this opportunity: And gets us to Profitability in Year 1.
  • Transcript

    • 1. www Expert Green Advice .com a website where green consumers check out what national experts are saying before making purchase decisions <ul><li></li></ul> 061009 where green consumers hear what green experts say so they can shop smart www. Expert Green Advice .com
    • 2. Why We Will Be Successful <ul><li>Founder Has 2 Past Successes </li></ul><ul><li>Team Knows Market and Lives Lifestyle </li></ul><ul><li>Famous Experts Already Lined Up </li></ul><ul><li>Small Investment + Fast Breakeven </li></ul><ul><li>Socially &amp; Politically Correct </li></ul><ul><li>Right For This Economy </li></ul>
    • 3. Solving A Consumer Need Consumers need reliable information. SOLUTION On our site consumers hear interviews of famous green product experts before purchasing.
    • 4. Steps Green Consumers Take Step #4 Purchase Info &amp; Products Step #3 Hear Experts Step #2 Register Free To Listen Step #1 Receive Invitation to Webcast
    • 5. Size Of Green Market US consumers spent $300 B on green products <ul><li>100 million international consumers </li></ul><ul><li>are looking to US companies for </li></ul><ul><li>“ green products” </li></ul>Source: US News &amp; World Report, GAIAM
    • 6. Sectors We Focus On <ul><li>Expert Talks --------&gt; Instant Product Sales </li></ul><ul><li>Health &amp; Personal Growth $ 118 B </li></ul><ul><li>Eco-Tourism $ 24 B </li></ul><ul><li>Home Products &amp; Apparel $ 10 B </li></ul><ul><li>Total $ 152 B </li></ul><ul><ul><li>Source: 2007 US News &amp; World Report, GAIAM. </li></ul></ul>
    • 7. Experts For First Year <ul><li>Dr. Andrew Weil - est. rev. $24 Million online </li></ul><ul><li>Dr. Deepak Chopra - up to 1 MM on list </li></ul><ul><li>Dr. Neal Barnard - PCRM with 10,000 medical members </li></ul><ul><li>Dr. Dean Ornish - leading natural doctor, author </li></ul><ul><li>Richard Schulz - famous herbalist; up to 1 MM on list </li></ul><ul><li>Stephan Rechtschaffen - Omega Institute; </li></ul><ul><li>up to 500,000 on list </li></ul><ul><li>Dr. Joe Mercola - health author; up to 1 MM on list </li></ul><ul><li>Gary Null - radio host, author; up to 1 MM on list </li></ul><ul><li>Daryl Hannah, Woody Harrelson - green advocates </li></ul>
    • 8. How We Attract Listeners <ul><li>Leverage Internet Via Viral Marketing </li></ul><ul><li>Affiliates with lists </li></ul><ul><li>Members referring friends </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Google Search Ads </li></ul>
    • 9. Our Sales Pyramid 3,000 Listen &amp; Purchase Info or Products 47,000 Listen &amp; Tell Friends To Join Site 50,000 Webcast Listeners
    • 10. Our Growth Phases <ul><li>Market Entry </li></ul><ul><li>Earn Profits selling on webcasts and </li></ul><ul><li>through search ads. </li></ul><ul><li>Market Expansion </li></ul><ul><li>Earn Additional Profits selling products discussed by experts in interviews. </li></ul>
    • 11. Graph Of Projections 400,000 Members By Year 4
    • 12. Use Of Proceeds <ul><li>5 Month Operating Budget For First Webcast </li></ul><ul><li>Platform vendors </li></ul><ul><li>Pay Per Click Ads </li></ul><ul><li>Interviewer </li></ul><ul><li>Manager, Producer, Coordinators, Payroll Taxes </li></ul><ul><li>Website &amp; SEM Consultant </li></ul><ul><li>Legal / Accounting </li></ul><ul><li>Misc &amp; Contingency </li></ul><ul><ul><li> Total $ 100,000 </li></ul></ul>
    • 13. TEAM <ul><li>FOUNDER - Mark Perlmutter - 37 years living green lifestyle, knows experts, two ”test” webcasts; will get famous experts &amp; train team. </li></ul><ul><li>MANAGER - Pam Neil - managed teams building Fortune 500 software + websites, business coach, lives green lifestyle, will manage daily operations. </li></ul><ul><li>WEB CONSULTANT - Sam Rosen - guarantees revenue results. Recently produced $12 MM in online sales using forums, blogs &amp; social networks. </li></ul><ul><li>ADVISOR - Amro Albanna - CEO public company, sold two startups, will advise company on exits &amp; acquisitions. </li></ul>
    • 14. Conclusion <ul><li>Proven Model </li></ul><ul><li>Proven Team </li></ul><ul><li>Green Market Expanding -- Even In This Economy </li></ul><ul><li>Consumers Need This </li></ul><ul><li>$100,000 funds this GREAT opportunity </li></ul><ul><li>UA McGuire Template </li></ul>
    • 15. Exit - Profit Sharing <ul><ul><ul><li>Investor receives 100% Return of Capital. </li></ul></ul></ul><ul><ul><ul><li>Then 50 / 50 profit split with management. </li></ul></ul></ul><ul><ul><ul><li>Year 4 Investor profit share is $ 2.5 MM. </li></ul></ul></ul><ul><ul><ul><li>4 Year Investor Return exceeds 20X. </li></ul></ul></ul>*** Contact Mark Perlmutter [email_address] 619-962-8400

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