Expert Green Advice Slides - June 09

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  • Founder did 2 successful webcast events. 20,000 listeners $200,000 in download sales. This proves the model can be profitable.
  • Founder --- lives the lifestyle & personally knows many Green Experts. Did 2 successful LOHAS webcasts, a Film & a DVD. Has financial background to help expansion. Advisors have 50+ years corporate experience S Startup Staff Identified . Self-starters. Live the Lifestyle. Available at budget, quick learners, understand blogs & social networks to leverage web for viral marketing. Known by founder 3 years ********************* Compelling Features Webcasts are high value; low cost brand building tool. Free offer attracts new members Model is highly profitable Vendor technology platform scales and vendors are redundant. Consumers ready for this. ************************ Past Experts Dr. Julian Whitaker - Whitaker Wellness Institute, leading MD in nutritional treatment. Michael Beckwith - influential new thought leader, author, films: The Secret, The Moses Code, more. Anthony Robbins - world famous peak performance coach, author, workshop leader.
  • TELL ABOUT PAST EVENTS 20,000 free listeners signed up $200,000 sales of downloads
  • COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other. COMPETITORS Brick & Mortar -- WFM Etc.
  • Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich)
  • 3 in Yr 1 ----- 7 in Yr 2 ----- 12 in Yr 3 ----- 12 in Yr 4. ********************** Personal Health $ 118 B Green Building $ 50 B Eco Tourism $ 24 B Home Products & Apparel $ 10 B Alternative Transportation $ 6 B Alternative Energy $ 380 M ********************** Green Products Organic & Fair Trade Non-toxic cleaners Natural skin care Acupuncture, chiropractic, herbal medicine Sustainable building Clean energy (solar, wind, biodiesel, hybrids) Eco-tourism Green Investing Personal development, films, books, courses (The Secret, Rich Dad Poor Dad, Think & Grow Rich) COMPETITORS Online -- HealthRenegade.com - alternative health interviews & products. HealthSummaries.com - written summaries of latest health books (attracted 80,000 members 9/08 - 3/09). PhilosopherNotes.com - written summaries of bestsellers in the green space. HayHouse.com - wisdom living (Gay Hendrix founder of Spiritual Cinema Circle) free live broadcast, paid membership & products. Proprietary product sites - Financial, Self-Help, health, fitness, other.
  • Re-purposed interviews sold by Google Ads ala I-tunes model. Affiliates with lists email invites for commissions Members refer their friends for reward points Bloggers, FaceBookers, MySpacers, Twitters post for click through fees Google Ads attract new members & listeners Google Ads also sell re-purposed interviews
  • Year 1 Year 2 Year 3 Year 4 Annual Listeners 70,000 140,000 235,000 430,000 Sales $707,000 $1,820,000 $3,840,000 $7,260,000 Earnings before taxes $153,000 $ 943,000 $2,451,000 $5,110,000 Profit Ratio 21.6 % 51.8 % 63.8% 70.4 %
  • Model Proven Profitable -- Twice By Founder: 200,000 download sales 20,000 sign-ups Green Market Expanding -- Even In This Economy Consumers Are Ready: To use this technology and purchase products they learn about on Webcasts. $100,000 funds this opportunity: And gets us to Profitability in Year 1.

Transcript

  • 1. www Expert Green Advice .com a website where green consumers check out what national experts are saying before making purchase decisions
    061009 where green consumers hear what green experts say so they can shop smart www. Expert Green Advice .com
  • 2. Why We Will Be Successful
    • Founder Has 2 Past Successes
    • Team Knows Market and Lives Lifestyle
    • Famous Experts Already Lined Up
    • Small Investment + Fast Breakeven
    • Socially & Politically Correct
    • Right For This Economy
  • 3. Solving A Consumer Need Consumers need reliable information. SOLUTION On our site consumers hear interviews of famous green product experts before purchasing.
  • 4. Steps Green Consumers Take Step #4 Purchase Info & Products Step #3 Hear Experts Step #2 Register Free To Listen Step #1 Receive Invitation to Webcast
  • 5. Size Of Green Market US consumers spent $300 B on green products
    • 100 million international consumers
    • are looking to US companies for
    • “ green products”
    Source: US News & World Report, GAIAM
  • 6. Sectors We Focus On
    • Expert Talks --------> Instant Product Sales
    • Health & Personal Growth $ 118 B
    • Eco-Tourism $ 24 B
    • Home Products & Apparel $ 10 B
    • Total $ 152 B
      • Source: 2007 US News & World Report, GAIAM.
  • 7. Experts For First Year
    • Dr. Andrew Weil - est. rev. $24 Million online
    • Dr. Deepak Chopra - up to 1 MM on list
    • Dr. Neal Barnard - PCRM with 10,000 medical members
    • Dr. Dean Ornish - leading natural doctor, author
    • Richard Schulz - famous herbalist; up to 1 MM on list
    • Stephan Rechtschaffen - Omega Institute;
    • up to 500,000 on list
    • Dr. Joe Mercola - health author; up to 1 MM on list
    • Gary Null - radio host, author; up to 1 MM on list
    • Daryl Hannah, Woody Harrelson - green advocates
  • 8. How We Attract Listeners
    • Leverage Internet Via Viral Marketing
    • Affiliates with lists
    • Members referring friends
    • Blogs
    • Social Networks
    • Google Search Ads
  • 9. Our Sales Pyramid 3,000 Listen & Purchase Info or Products 47,000 Listen & Tell Friends To Join Site 50,000 Webcast Listeners
  • 10. Our Growth Phases
    • Market Entry
    • Earn Profits selling on webcasts and
    • through search ads.
    • Market Expansion
    • Earn Additional Profits selling products discussed by experts in interviews.
  • 11. Graph Of Projections 400,000 Members By Year 4
  • 12. Use Of Proceeds
    • 5 Month Operating Budget For First Webcast
    • Platform vendors
    • Pay Per Click Ads
    • Interviewer
    • Manager, Producer, Coordinators, Payroll Taxes
    • Website & SEM Consultant
    • Legal / Accounting
    • Misc & Contingency
      • Total $ 100,000
  • 13. TEAM
    • FOUNDER - Mark Perlmutter - 37 years living green lifestyle, knows experts, two ”test” webcasts; will get famous experts & train team.
    • MANAGER - Pam Neil - managed teams building Fortune 500 software + websites, business coach, lives green lifestyle, will manage daily operations.
    • WEB CONSULTANT - Sam Rosen - guarantees revenue results. Recently produced $12 MM in online sales using forums, blogs & social networks.
    • ADVISOR - Amro Albanna - CEO public company, sold two startups, will advise company on exits & acquisitions.
  • 14. Conclusion
    • Proven Model
    • Proven Team
    • Green Market Expanding -- Even In This Economy
    • Consumers Need This
    • $100,000 funds this GREAT opportunity
    • UA McGuire Template
  • 15. Exit - Profit Sharing
        • Investor receives 100% Return of Capital.
        • Then 50 / 50 profit split with management.
        • Year 4 Investor profit share is $ 2.5 MM.
        • 4 Year Investor Return exceeds 20X.
    *** Contact Mark Perlmutter [email_address] 619-962-8400