Qeep Partners with ZestADZ for mobile advertising, signs an exclusive deal with
ZestADZ.
Los Angeles, CA / Chennai, India / Cologne, Germany – Thursday, 20th August 2009 – Qeep, the
U.K. and South Africa’s fastest growing mobile gaming and entertainment community has signed an
extensive partnership for mobile advertising with ZestADZ– a global mobile ad marketplace
headquartered in Los Angeles, CA. Qeep and ZestADZ have been working together for the past year and
this partnership is an effort to take the cooperation to the next level.
A recent study by IEMR has revealed that South Africa’s mobile subscriber base is set to cross over 48.5
million subscribers by 2010, causing the wireless penetration level to rise from 88.5% to 94.8%. South
Africa is the fastest growing market for ZestADZ.
This partnership with Qeep will further enable the monetization of about 40 million impressions per month
to be monetized in many Qeep’s key countries, of which South Africa forms a significant part.
“We are very excited about intensifying our partnership with ZestADZ. Due to the very successful
existing cooperation, this agreement is the next step in a very promising business relationship”,
says Christian Schulte, CEO, BLUE LION mobile.
“We have been very happy with Qeep’s performance. Their inventory is largely in South Africa
which is a key mobile advertising market and this deal is the step in the right direction for
ZestADZ”, says Asif Ali, President, Mobile-worx.
Qeep is the leading social gaming and entertainment mobile application developed and managed by
BLUE LION mobile which is based in Cologne, Germany. It offers a multitude of free features such as
multiplayer skill games, live photoblogging, instant messaging mobile sound downloads and more. With
over 2 million users it is the perfect platform for ZestADZ to promote its ad brands across various
segments. All the same, BLUE LION mobile aims to revolutionize the mobile social gaming and
entertainment space with this innovative and user friendly application.

About ZestADZ:
ZestADZ is one of the fastest growing global mobile ad networks. ZestADZ currently delivers hundreds of
millions of mobile ad impressions each month. ZestADZ is a part of mobile-worx, a leading mobile
marketing company with its headquarters in Los Angeles, USA and operations in Chennai & Mumbai,
India.
Press Contact
Shereen Begum | +91 (44) 42857183 | shereen@mobile-worx.com
About Qeep:
Qeep is produced and distributed by BLUE LION mobile GmbH, a privately held company founded in
2006 by former executives of T-Mobile International and Nintendo. Based in Cologne, Germany, BLUE
LION mobile GmbH is a pioneer in the field of interactive mobile applications. For more information about
qeep and BLUE LION mobile, visit www.qeep.net and www.bluelionmobile.com. To download qeep on
your mobile please visit wap.qeep.net.
Press Contact
Andrea Schillinger | Tel. +49 22178879729 | press@qeep.net