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Why Some Capital Campaigns Succeed And Why Some Fail
 

Why Some Capital Campaigns Succeed And Why Some Fail

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Why Capital campaigns succeed and why some fail.

Why Capital campaigns succeed and why some fail.

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    Why Some Capital Campaigns Succeed And Why Some Fail Why Some Capital Campaigns Succeed And Why Some Fail Presentation Transcript

    • Dana R. Todsen, ACFRE President Todsen & Associates, LLC Why Some Campaigns Succeed and Why Some Fail
      • Why Campaigns Succeed:
      • Vision
      • Case for Support
      • Large Gift Prospects
      • Detailed Campaign Plan
      Why Some Campaigns Succeed and Why Some Fail
      • Why Campaigns Succeed:
      • Feasibility Study
      • Leadership:
        • Campaign Volunteers
        • Board Members
        • Management
      • Assessment of Campaign Timing
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • CDO has been on the staff for a minimum of 24 months.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • Your board is up to the full complement of membership which is allowable in your by-laws.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • Board attendance during the past 18 months has averaged 80% or more.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • There is whole-hearted agreement between the staff and board regarding the worthwhileness of the project, and they are willing to work together to bring the project to fruition.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • The project meets a valid need.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • The case for the program has emotional and dramatic appeal.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • The organization has successfully raised its objective in its annual support campaign in the past two years.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • The organization has a challenging annual dollar objective in its annual campaign which forces it to stand on tiptoes to achieve its objectives.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • In the past two years, you have operated within a balanced budget.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • You have prepared a carefully developed pro forma budget and have project that when the facility is completed, the project will generate sufficient income to make is self-supporting.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • A general rule of thumb is that you will be able to raise ten to fifteen times the funds in a capital campaign that you have been raising annually.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • The board and staff have individually committed in an open meeting, with full discussion and verbal voting, their dedication to give and work sacrificially.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • The board is able to give individually (and corporately if it is personally or family-held company) 10% of the campaign objective.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • You are able to determine or identify the 20 major gifts that will produce 40% of your objective.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • You have identified and listed the 200 sources that are most likely to provide the largest gifts for your program.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • During the past 12 months, you have maintained a written plan to actively cultivate your top 200 sources, and you have made a significant contact with each at least twice during the year.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • On your board, you have a person of sufficient strength, stature, influence, and affluence that he or she will be a desirable candidate to head your campaign.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • You are able to identify someone of sufficient strength, stature, influence, and affluence who you feel will accept the chairmanship of your campaign program.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • You will be able to recruit sufficient volunteers to mount a successful campaign effort.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • There should be no campaigns in your service area being planned for the same period which will cause a serious conflict.
      Why Some Campaigns Succeed and Why Some Fail
      • ASSESSMENT OF CAMPAIGN TIMING
      • The organization must have the ability to manage donor information.
      Why Some Campaigns Succeed and Why Some Fail
      • Why Campaigns Fail:
      • Unrealistic Expectations
        • Money will roll in if we give them an address
      • Inadequate Preparation
        • Failure to Honor the Process
        • Planning is EVERYTHING
      • Lack of Leadership Commitment
      Why Some Campaigns Succeed and Why Some Fail
      • Why Campaigns Fail:
      • Wishful Thinking
        • Good Early Response – Now Just sit Back
      • It Can’t Be Done
      • Loss of Momentum
      • FAILURE TO ASK
      Why Some Campaigns Succeed and Why Some Fail
    • Why Some Campaigns Succeed and Why Some Fail