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Transcript

  • 1.
  • 2. Which?
    Services does DynamicConcepts Consultancy offer?
  • 3. DynamicConcepts Consultancy
    Quality experience
    Aspect valuation
    Feasibility
    Purchasing behavior
    Specialized in Experience Research
    Innovation
    Target group profile
  • 4. Dynamic Concepts Consultancy
  • 5. Why?
    ShouldyouchooseforDynamicConcepts?
  • 6. DynamicConcepts Consultancy
    Directableinformation
    as focus on questionnaires
    High response
    bymulti-approach
    Revealingstatistics
    as result of data analysis & tests
    Highlyusable reports
    understandble and to-the-point
  • 7. What?
    Does DynamicConceptsdo?
  • 8. ExperienceResearch
  • 9. Experience Research
    How does yourcustomerexperienceyour product?
    What is theirmotive, profile,
    behavior and appreciation?
    Statistic tests to evaluate
    Digital surveyseverywhere in Europe
  • 10. Experience Research
    Fun Fairs 2009
    • Tilburg, biggestfun fair in the Benelux (???)
    • 11. Park Hilaria
    Eindhoven
  • 12. FeasibilityResearch
  • 13. Feasibility Research
    For everynew concept u need support
    What is the currentmarktet
    potentialforyour concept?
    What is your target group
    demarcation and recognition?
    Probability of success and risk factors
  • 14. Feasibility Research
    Jelly Stone Resort
  • Feasibility Research
    Jelly Stone Resort
  • 17. Innovation
  • 18. Innovation
    Imagineering:
    Directinganexperience
    Innovationcycle
    Create and test
    OrganisationInnovation
    Plaatje invoegen
  • 19. InnovationCycle
    Analyzingcurrentsituation
    VISION
    Concepting: Framingideasintovalues, emotions, interests, target groups and possibilities
    Design the experience
    Brainstorming newideas
    Experimental Platform: The developed experiences and activities will be tested on feasibility at the target group with our international system.
  • 20. How?
    Does DynamicConceptsmeasure?
  • 21. Instruments
    Live interviews with hosts on location
    Surveys on the internet
    Personalized survey by mail
    Digital panels throughout all of Europe (Can be made specific)
    Interviews through phone
    Expert interviews
    Benchmarking
    Multi Language questionnaires
    Mystery shopping
    Desk research
  • 22. OurReferences
    Experience Research

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