Advertising Cluster2
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Advertising Cluster2






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    Advertising Cluster2 Advertising Cluster2 Presentation Transcript

    • Michelle Kim
      • Advertising Media & Communications:
      • Cluster Members
      • Support Structures
      • Support Activities
      • Similar Clusters
      • Among the hundreds of cluster members include the following core organizations:
      • IAB -Interactive Advertising Bureau
      • CMDC - Canadian Media Director’s Council
      • ICA - Institute of Communication Agencies
      • NABS - National Advertising Benevolent Society
      • AD Club of Toronto
      • Not-for-profit association representing a membership of Interactive advertisers, agencies, publishers and service associates.
      • Establish and communicate Interactive advertising best practices that optimize advertiser investment, leading to increased stakeholder value.
      • Pre-eminent source of Canadian cross-media (CMOST) and other Interactive advertising research
      • Set standards and guidelines that make Interactive media easier for advertisers and agencies to plan, buy, design, execute, track and evaluate;
      • Promote research, standards and effectiveness of Interactive advertising to advertisers, agencies, publishers and the press
      • Advocate for the Canadian Interactive advertising industry to the Canadian government
      • Expand the breadth and depth of IAB membership, to increase communication and networking between industry stakeholders, and to provide direct value to members.
      • Board of Directors from Yahoo, Ernst & Young, Henderson Bas, and M2 Universal among others
      • Non-profit body comprised of media professionals in advertising and media management companies,
      • Works to advance the effectiveness of media advertising in Canada
      • 38 members comprising advertising agencies and media management companies who jointly account for approximately 80% of all advertising investment in Canada
      • Most of these companies are based in Toronto, but also has members from Montreal, Ottawa, Waterloo, Halifax, Sackville NB and Edmonton
      • The CMDC's opinion is frequently sought by media sellers and by other government and advertising organizations
      • Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act
      • Founded in 1983, and supported 100% by the industry
      • Contributed to more than $7 Million to thousands of industry colleagues and their families
      • Only charitable organization in Canada that provides assistance to advertising, media and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties
      • Include a national toll-free HELPLINE (1-888-355-5548), financial assistance, skills assessment and retraining, as well as emotional, personal and career counseling services
      • ICA’s member agencies and subsidiaries account for over 80% of all national advertising in Canada
      • Promotes higher standards and best practices
      • Serves as largest source of information, advice and training for Canada’s communication and advertising industry, whose economic impact is worth $14.5 billion annually
      • ‘ Most established’ source of professional accreditation programs and skills development courses for the Canadian communications industry
      • Non-for-profit organization serving the ad industry and relating services including media, creative, production, ad management, and marketing
      • Mandate to oganize events to present newest ideas and developments
      • Create social and busines networking events
      • ICA - Certification, Training, and Recruitment programs
      • IAB – Sets Industry Standards: Creative Policies, Ad unit Guidelines, Media Policies, Job Opportunities, Training , Best Practices, and much more
      • NABS – Offers Financial Assistance, Skills Assessment and Retraining, as well as Emotional, Personal and Career Counseling services
      • Ad Club of Toronto – Social Networking Events
      • CMDC – Dedicatd to advance the effectiveness of media advertising in Canada
      • ( CMDC ) Recent collaboration with the ACA and the ICA on a brief to the House of Commons Standing Committee on Canadian Heritage, with reference to that committees' Review of the Broadcasting Act
      • CMDC 2008 New Digital Reality Conference
      • ( IAB ) New and Effective March 1, 2008: Canada Standard Terms and Conditions (Ts+Cs) and Late Creative Policy For Internet Advertising For Media Buys Of One Year or Less
      • Ad Club of Toronto : Magazine Industry’s People’s Choice Awards and Ski & Snowboard Day
      • NABS 24 th Annual NABS Fundraising Gala 2008, and Ad Auctions
      • American Association of Advertising Agencies
      • International Advertising Association New York
      • IAB, Interactive Advertising Bureau  
      • Advertising Club of NY
      • Radio Advertising Bureau
      • Media Edge
      • Radio Advertising Bureau
      • London plays a major role as s a major European Media Centre
      • Holds the largest position in localization of media industries
      • In London, Approx. 40000 work in advertising, 52000 in publishing, 46000 in telecommunications, 28000 in radio & tv, and 25000 in film
      • Members include IAB, UK Advertising Association, Advertising Information Group, Advertising Producers Association, DMG: Digital Media Group and many more