Ppp Of Simulation Development2
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Ppp Of Simulation Development2 Ppp Of Simulation Development2 Presentation Transcript

  • The Three P's of Simulation Development ROI: Prototype, Prototype, and Prototype Shon Bayer Managing Partner Bjorn Billhardt CEO Ben Katz Content Developer
  • Session Agenda
    • Today we’ll talk about:
    • Horror stories from the trenches
    • How to develop a prototyping strategy
    • Who to get involved in prototyping
    • Hands-On examples of prototypes
    • We won’t talk about:
    • Prototyping software simulations
    • ROI Analysis
  • Who are You?
    • How many of you prefer the term game to simulation?
    • How many of you are simulation developers?
    • How many of you are simulation consumers?
    • How many of you are new to simulations?
  • Simulation Types and Development Costs Reference: http://clarkaldrich.blogspot.com/2007/02/costs-for-simulation.html Simulation Type 2D Game (10-15 min) Team-Based Business Simulation (1 day) Customized Board Game (4-8 hours) Branching Simulation (30 min - 1 hour) Spreadsheet Simulation (1-2 hours) Average Price 1. $75K-$125K 2. $50K-$100K+ 3. $250K-$500K+ 4. $100K-$250K 5. $20K-$40K
  • Executive Challenge: Case Example
    • Executive Challenge™ - Leadership Development Simulation
    • Team-based, multiplayer simulation
    • Used by organization such as Bank of America, Alltel, Pitney Bowes, and MIT – Sloan
  • A Cautionary Tale
  • Lessons Learned
    • Think about the “experience” early
      • Team size 22?
    • Be prepared for emergent features
      • Ethics  Leadership
    • Don’t develop in the echo chamber
      • Put the sim in front of “real” users soon and often
    • Don’t lose focus on low-priority features
    • Throw out the design document
  • Two Process Models Standard Process Iterative Prototype-Driven Process Concept Beta Final
  • A Different Way to Develop Simulations
  •  
  •  
  • What Does Failure Look Like?
    • Interface and mechanism confusion
    • Difficult to learn, long ramp-up time
    • Boring, non-engaging experience
    • Doesn’t align with learning objectives
    • Doesn’t mesh into overarching program
    • Significant additional development effort to “fix” sim
  • Tools to Prototype With
    • Choose an approach that aligns with the goals of the simulation, development team skill sets, and resource needs
    • There is no “right” approach:
      • Thought Experiments
      • Paper Based Prototypes
      • Excel Based
      • Iterative Computer Based
      • Hybrid Approach
      • Rapid Development Tool
  • Hands on Prototyping Examples Paper + Excel Prototypes Excel Prototype Paper + Excel + Web Prototype Executive Challenge Supply Chain Management Simulation Finance Leader Simulation
  • Best Practices for Prototyping
  • The Two Key Ingredients
    • The right prototype
    • The right audience
  • The Right Prototype
    • Design team should have a clear notion of what needs to be tested:
      • Game mechanics
      • Data entry
      • Realism
      • Balancing
      • User Interface
      • Motivational strategies
      • Alignment with learning objectives
      • Fun
      • How to Learn the Simulation
      • Pacing, Rhythm
      • Facilitation
    Single player versus multiplayer Difficulty
      • Paper versus computer-based
  • What to Test and When
      • Game mechanics
      • Data entry
      • Realism
      • Balancing
      • User Interface
      • Motivational strategies
      • Alignment with learning objectives
      • Fun
      • How to Learn the Simulation
      • Pacing, Rhythm
      • Facilitation
    Single player versus multiplayer Difficulty
      • Paper versus computer-based
    Prototype Stage Early
    • Fundamental Game Design (Single player vs. multiplayer, paper vs. computer based)
    • User interface
    • Motivational strategies
    • Game mechanics
    • How to learn the simulation
    Middle
    • Alignment with learning objectives
    • Pacing and rhythm
    • Facilitation
    • Fun
    • Realism
    Late
    • Balancing
    • Difficulty
    • Program Integration
  • The Right Prototype (cont)
    • Don’t be afraid to test a single game mechanic or learning objective in a playtest
    • Build in complexity over time (but don’t be afraid to keep it out altogether)
  • What a Playtest Might Look Like Early Prototypes Later Prototypes 15 minutes Context and Vision Setting 15 minutes Articulate Learning Objectives 30 minutes Communicating Rules 15 minutes Communicating Rules 2 hours Play 1 hour Play 30 min Debrief Experience 30 minutes “ Real” Debrief 1 hour Brainstorm New Ideas + Consensus on next steps 1 hour Play 1 hour Debrief Experience
  • The Right Audience Prototype Stage Audience Profile Early (Concept)
    • Designers (Visual and Instructional)
    • Gamers
    • Subject Matter Experts
    • Sponsors
    Middle (Details)
    • Subject Matter Experts
    • Stakeholders
    • End Users
    Late (Polish)
    • Quality Assurance
    • Expert Players
    • End Users
  • Case Example: Pitney Bowes
    • Simulation focused on changing behavior of sales managers from a quota-based mindset to a P&L-based mindset
    • What we did right:
      • Buy-in from executives, stakeholders and SMEs
      • Open design process, great communication
    • What we did wrong:
      • No prototyping – expectation gap between Design Document and Alpha was immense
      • Alpha was made up of executive sponsors with collective P&L responsibility of $4B+
      • Beta was made up of end users
  • Other Best Practices
    • Have specific objectives for each prototype, but embrace uncertainty
    • Always keep the goals of the simulation (learning objectives, experience) at front and center
    • Be clear in communications as “reality” changes
  • About Enspire Learning
    • Enspire delivers exceptional simulation experiences that help our clients address strategic learning challenges
    • Our Austin-based team of 60+ learning professionals provides best practices in design, development, and delivery of e-learning, simulations, and blended learning
    • Our award-winning solutions have delivered value to some of the most demanding and prestigious organizations around the world
    © Copyright 2006, Enspire Learning Page “ The Enspire team who worked with me from the initial point of contact through implementation was exceptionally professional, friendly, helpful and detail-oriented. The simulation itself was a big success.” -Dr. Corrine Bendersky, Professor of Management, UCLA Anderson School of Management
  • www.enspire.com | [email_address] Questions?