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E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
E-Music Marketing Plan
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E-Music Marketing Plan

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A presentation on the research and marketing strategy of new concept company.

A presentation on the research and marketing strategy of new concept company.

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  • 1. E-Music Presented by: Antonio Hughes
  • 2. Introduction <ul><li>Music Online </li></ul><ul><ul><li>The largest key word category on the internet </li></ul></ul><ul><li>Creation of Mp3 files </li></ul><ul><ul><li>Downloaded music sales have actually surpassed sales of physical copies in some countries. </li></ul></ul>
  • 3. The Music Industry <ul><li>Largest restructure due to internet than any other industry </li></ul><ul><li>The new business model “ Music that flows like water” </li></ul><ul><li>Loss of physical sales due to digitization of music. </li></ul>
  • 4. Navigation and Supply Chain <ul><li>NAVIGATION </li></ul><ul><li>Browse product by category ( Genre, Artist, year, etc…) </li></ul><ul><li>Easy conversions </li></ul><ul><li>Pay Sites offer premiums to products. </li></ul><ul><li>SUPPLY CHAIN </li></ul><ul><li>Physical CD sales have fallen </li></ul><ul><li>No need for warehouses </li></ul>
  • 5. Marketing <ul><li>PEER-TO-PEER Network </li></ul><ul><li>File Sharing </li></ul><ul><li>Independent Artist Promotions </li></ul>
  • 6. Legal <ul><li>Comply To Copyright Laws </li></ul><ul><li>File Sharing is Permissible in Record Industry </li></ul><ul><li>Web Site Owners are protected </li></ul>
  • 7. Regulatory <ul><li>Need Restrictive Rules </li></ul><ul><li>Need to Monitor Websites </li></ul><ul><li>Need to Administer Laws to Website User </li></ul>
  • 8. Security Issues <ul><li>Napster </li></ul><ul><li>Registration Information </li></ul><ul><li>Rhapsody </li></ul><ul><li>RealNetwork, Inc. </li></ul><ul><li>LimeWire </li></ul><ul><li>Cookies </li></ul>
  • 9. Confidential Issues <ul><li>Napster </li></ul><ul><li>SSL Technology </li></ul><ul><li>TRUSTe </li></ul><ul><li>Rhapsody </li></ul><ul><li>Personal-Identifiable Information </li></ul><ul><li>LimeWire </li></ul><ul><li>IP Addresses </li></ul>
  • 10. International Issues <ul><li>Napster </li></ul><ul><li>TRUSTe – globally </li></ul><ul><li>Rhapsody </li></ul><ul><li>Realnetworks&amp;apos </li></ul>
  • 11. Conclusion <ul><li>If you love music and have any business sense, the music industry can be depressing - as a new lawsuit confirms. New technology has the power to revitalize the music economy, create channels for buying hard-to-get music, and open our culture up once again to the unusual voices that once revolutionized music - and society - while helping the business boom. </li></ul><ul><li>The whole economic pie could become bigger by bringing underserved music markets back into the marketplace. Instead, music execs are being defensive and reactionary, attacking new technology rather than embracing its opportunities. The result? Less for everybody. </li></ul>
  • 12. References <ul><li>LimeWire: The Office Site for the Fastest File Sharing program. Privacy Agreement Napster privacy Policy. (2006) www.limewire.com </li></ul><ul><li>Napster Website Services Terms of Use Agreement. April 25, 2006. http//www.napster.com/privacy policy </li></ul><ul><li>RealNetwork, Inc. www.realnetwork.com </li></ul><ul><li>Rhapsody Privacy Agreement. www.rhapsody.com </li></ul><ul><li>Eric Wolfe, Dec. 30, 2003 How to Navigate the Web of Digital Music TECH CITY http://daily.nysun.com </li></ul><ul><li>The Future of Music: Manifesto for the Digital music revolution. Jan. 27, 2007 http://futureofmusicbook.com </li></ul>
  • 13. Questions

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