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Carmondo / Sixt

Carmondo / Sixt



Konstantin Sixt in the Panel "from Forums to Social Networks"

Konstantin Sixt in the Panel "from Forums to Social Networks"



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    Carmondo / Sixt Carmondo / Sixt Presentation Transcript

    • Community Practices: From Forums to Social Networks Web 2.0 EXPO, Berlin November 6 th 2007 Konstantin Sixt
    • What is Sixt - an overview?
      • market leader on the German, the Austrian and the Swiss Rent a Car market.
      • represented in more than 80 countries with a fleet of over 120.00 cars.
      • one of Europe‘s leading car leasing providers with over 50.000 cars under its fleetmanagement programm.
      • 2100 employess
    • e-commerce @ Sixt
      • 30 % of revenue generated over the Web
      • 5000 transaction a day.
      • 3 milion UV/ month
      • 12 mio. PI / month
    • Web 2.0 @ Sixt
      • Sixt has a strong Web 2.0 focus:
              • Corporate Blogs across the corporation
              • CEO Blogs
              • Corporate intranet replaced by a community with a Enterprise WIKI
              • major applications are built with various AJAX technologies
      • August 2007: Foundation of Sixt e-ventures , a spin-off company that is focused on the financing and support of Web 2.0 platform and start-ups.
      • First project launched in September 2007: carmondo.de – an auto-community for car enthusiasts and for the gathering of „auto- knowledge“
      • Second project, a finance community, will launch in January 2008
      • What is carmondo.de?
    • What is carmondo.de? Germans are passionate about cars and have a great knowledge about them The car-market gets more and more complex. Carmondo’s mission is to bring transparency to the market by collecting the knowledge of the community and by offering a massive database of car-related data.
      • Key features of carmondo
    • Auto-Forum
    • Photo & Video Community
    • A typical user profile
    • Carconfigurator (1):
    • Carconfigurator (2)
    • Car-comparison
    • User-Management Example:
      • Why the hell does a CAR RENTAL COMPANY launch a community?
      • Let me guess what you think:
      • NO! Bad guess !
    • SO why does a car rental company launch a community?
      • as active participators of carmondo, we also want to learn and gather knowledge from the community
      • an efficient way of market research
      • carmondo is a great way to experiment and to better understand our clients and the way Web 2.0 works.
      • Thank you!
      [email_address] +49 89 74444 5011