Carmondo / Sixt

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Konstantin Sixt in the Panel "from Forums to Social Networks"

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Carmondo / Sixt

  1. 1. Community Practices: From Forums to Social Networks Web 2.0 EXPO, Berlin November 6 th 2007 Konstantin Sixt
  2. 2. What is Sixt - an overview? <ul><li>market leader on the German, the Austrian and the Swiss Rent a Car market. </li></ul><ul><li>represented in more than 80 countries with a fleet of over 120.00 cars. </li></ul><ul><li>one of Europe‘s leading car leasing providers with over 50.000 cars under its fleetmanagement programm. </li></ul><ul><li>2100 employess </li></ul>
  3. 3. e-commerce @ Sixt <ul><li>30 % of revenue generated over the Web </li></ul><ul><li>5000 transaction a day. </li></ul><ul><li>3 milion UV/ month </li></ul><ul><li>12 mio. PI / month </li></ul>
  4. 4. Web 2.0 @ Sixt <ul><li>Sixt has a strong Web 2.0 focus: </li></ul><ul><ul><ul><ul><ul><li>Corporate Blogs across the corporation </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>CEO Blogs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Corporate intranet replaced by a community with a Enterprise WIKI </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>major applications are built with various AJAX technologies </li></ul></ul></ul></ul></ul><ul><li>August 2007: Foundation of Sixt e-ventures , a spin-off company that is focused on the financing and support of Web 2.0 platform and start-ups. </li></ul><ul><li>First project launched in September 2007: carmondo.de – an auto-community for car enthusiasts and for the gathering of „auto- knowledge“ </li></ul><ul><li>Second project, a finance community, will launch in January 2008 </li></ul>
  5. 5. <ul><li>What is carmondo.de? </li></ul>
  6. 6. What is carmondo.de? Germans are passionate about cars and have a great knowledge about them The car-market gets more and more complex. Carmondo’s mission is to bring transparency to the market by collecting the knowledge of the community and by offering a massive database of car-related data.
  7. 7. <ul><li>Key features of carmondo </li></ul>
  8. 8. Auto-Forum
  9. 9. Photo & Video Community
  10. 10. A typical user profile
  11. 11. Carconfigurator (1):
  12. 12. Carconfigurator (2)
  13. 13. Car-comparison
  14. 14. User-Management Example:
  15. 15. <ul><li>Why the hell does a CAR RENTAL COMPANY launch a community? </li></ul>
  16. 16. <ul><li>Let me guess what you think: </li></ul>
  17. 17.
  18. 18.
  19. 19. <ul><li>NO! Bad guess ! </li></ul>
  20. 20. SO why does a car rental company launch a community? <ul><li>as active participators of carmondo, we also want to learn and gather knowledge from the community </li></ul><ul><li>an efficient way of market research </li></ul><ul><li>carmondo is a great way to experiment and to better understand our clients and the way Web 2.0 works. </li></ul>
  21. 21. <ul><li>Thank you! </li></ul>[email_address] +49 89 74444 5011
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