Carmondo / Sixt
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Carmondo / Sixt



Konstantin Sixt in the Panel "from Forums to Social Networks"

Konstantin Sixt in the Panel "from Forums to Social Networks"



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Carmondo / Sixt Carmondo / Sixt Presentation Transcript

  • Community Practices: From Forums to Social Networks Web 2.0 EXPO, Berlin November 6 th 2007 Konstantin Sixt
  • What is Sixt - an overview?
    • market leader on the German, the Austrian and the Swiss Rent a Car market.
    • represented in more than 80 countries with a fleet of over 120.00 cars.
    • one of Europe‘s leading car leasing providers with over 50.000 cars under its fleetmanagement programm.
    • 2100 employess
  • e-commerce @ Sixt
    • 30 % of revenue generated over the Web
    • 5000 transaction a day.
    • 3 milion UV/ month
    • 12 mio. PI / month
  • Web 2.0 @ Sixt
    • Sixt has a strong Web 2.0 focus:
            • Corporate Blogs across the corporation
            • CEO Blogs
            • Corporate intranet replaced by a community with a Enterprise WIKI
            • major applications are built with various AJAX technologies
    • August 2007: Foundation of Sixt e-ventures , a spin-off company that is focused on the financing and support of Web 2.0 platform and start-ups.
    • First project launched in September 2007: – an auto-community for car enthusiasts and for the gathering of „auto- knowledge“
    • Second project, a finance community, will launch in January 2008
    • What is
  • What is Germans are passionate about cars and have a great knowledge about them The car-market gets more and more complex. Carmondo’s mission is to bring transparency to the market by collecting the knowledge of the community and by offering a massive database of car-related data.
    • Key features of carmondo
  • Auto-Forum
  • Photo & Video Community
  • A typical user profile
  • Carconfigurator (1):
  • Carconfigurator (2)
  • Car-comparison
  • User-Management Example:
    • Why the hell does a CAR RENTAL COMPANY launch a community?
    • Let me guess what you think:
    • NO! Bad guess !
  • SO why does a car rental company launch a community?
    • as active participators of carmondo, we also want to learn and gather knowledge from the community
    • an efficient way of market research
    • carmondo is a great way to experiment and to better understand our clients and the way Web 2.0 works.
    • Thank you!
    [email_address] +49 89 74444 5011