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Social Media for nonprofits: Overview
Social Media for nonprofits: Overview
Social Media for nonprofits: Overview
Social Media for nonprofits: Overview
Social Media for nonprofits: Overview
Social Media for nonprofits: Overview
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Social Media for nonprofits: Overview
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Social Media for nonprofits: Overview

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A class I taught at Mount Holyoke College during my 15th reunion weekend, May 2008.

A class I taught at Mount Holyoke College during my 15th reunion weekend, May 2008.

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  • Who I am What we’ll talk about tools - blogging, photosharing, social networking benefits and costs of each strategy - how not to get carried away by the pretty shiny things three case studies - how these tools are being used by other organizations
  • Transcript

    1. Web 2.0 for Your Nonprofit
    2. Don’t Focus on the Hammer Flickr.com/ppdigital
    3. Focus on the House Flickr.com/martin_laBar
    4. Build Your Own House Flickr.com/lincolnian Flickr.com/stuck_in_customs Flickr.com/neil-san
    5. Build an Amazing House Flickr.com/str1ke
    6. My Blogs smalldots.wordpress.com
    7. We’ll Answer Three Questions
    8. We’ll Answer Three Questions Huh?
    9. We’ll Answer Three Questions Who cares?
    10. We’ll Answer Three Questions Like I have time?
    11. Web 1.0
    12. Web 1.0
    13. Web 1.0 Blah blah blah blah
    14. Web 1.0 Blah blah blah blah whatever
    15. Web 2.0
    16. Web 2.0 Blogging
    17. Web 2.0 Photosharing
    18. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
    19. Yippee
    20. Caveats
    21. Caveats • Good fit with your goals
    22. Caveats • Good fit with your goals •Good fit with your staff
    23. Caveats • Good fit with your goals •Good fit with your staff •“Enterprise class”
    24. Benefits
    25. Benefits •Free
    26. Benefits •Free •Easy
    27. Benefits •Free •Easy •Power in your hands
    28. Benefits •Free •Easy •Power in your hands •Listen
    29. Web 2.0 Blogging
    30. What’s a Blog? •Easy to Update •Invite feedback •Free •No skills required •Tend to be informal
    31. Nonprofit Technology Blogs michelemartin.typepad.com
    32. Nonprofit Technology Blogs beth.typepad.com
    33. Nonprofit Technology Blogs techsoup.org
    34. Myth: Only Kids Blog flickr.com/photos/kk
    35. Myth: Only Kids Blog It’s not just kids anymore. flickr.com/photos/kk
    36. Myth: Only Kids Blog It’s not just kids anymore. All ages, all professions blog. flickr.com/photos/kk
    37. Why Should You Care? flickr.com/anniebee
    38. Why Should You Care? •Think out loud flickr.com/anniebee
    39. Why Should You Care? •Think out loud •Connect with peers flickr.com/anniebee
    40. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning flickr.com/anniebee
    41. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face flickr.com/anniebee
    42. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve flickr.com/anniebee
    43. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve •Respond to events rapidly flickr.com/anniebee
    44. Who’s Got the Time? H A LP M E D R O W N IN G IN W O R K
    45. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
    46. www.ALLTOP.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    47. www.MOMS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    48. www.PERSONALFINANCE.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    49. www.SMALLBUSINESS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    50. www.NONPROFIT.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    51. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
    52. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
    53. Should you write a blog?
    54. Should you write a blog? •I want to reach markets or people that I am currently not reaching
    55. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field
    56. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert
    57. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert •I want to know what my peers/customers are thinking
    58. Set Up A Blog
    59. Best Practices
    60. Best Practices How To Be Good
    61. •Lists •Reviews •How-to •Essays •Interviews •Case Studies •Profiles •Rants •Raves Types of Posts flickr.com/desi.italy
    62. •Books •Problogger.com •Ideas list •Rotten first drafts •Bookmarks •Ye Olde Spiral Notebook Ideas mightygirl.com
    63. What Makes a Good Blog? flickr.com/stevegarfield
    64. •Show Your Personality What Makes a Good Blog? flickr.com/stevegarfield
    65. •Show Your Personality •Be Useful What Makes a Good Blog? flickr.com/stevegarfield
    66. •Show Your Personality •Be Useful •Write Well What Makes a Good Blog? flickr.com/stevegarfield
    67. •Show Your Personality •Be Useful •Write Well •Write Often What Makes a Good Blog? flickr.com/stevegarfield
    68. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics What Makes a Good Blog? flickr.com/stevegarfield
    69. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers What Makes a Good Blog? flickr.com/stevegarfield
    70. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers •Interact with your Readers What Makes a Good Blog? flickr.com/stevegarfield
    71. Web 2.0 Photosharing
    72. What is Photosharing?
    73. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them
    74. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them •Look at other people’s photos and comment on them
    75. Why Should I Care?
    76. Why Should I Care? •Put a face on your organization
    77. Why Should I Care? •Put a face on your organization •Help people find you and your message
    78. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate
    79. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate •Connect with the millions of users who express themselves through photography
    80. Who’s got the time?
    81. Who’s got the time?
    82. Who’s got the time?
    83. Speaking of Time…
    84. Some Easy Research
    85. Some Easy Research
    86. Some Easy Research
    87. Some Easy Research
    88. Some Easy Research
    89. Some Easy Research
    90. Geotagging! www.flickr.com October 8, 2007
    91. Think local! www.flickr.com October 9, 2007
    92. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
    93. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
    94. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
    95. Advanced Quick Start Organize some photos from your last event. Give each photo a tag.
    96. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
    97. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
    98. Why are we doing this, again?
    99. I want to reach potential members and patrons I’m not currently reaching.
    100. I want to increase the emotional investment of my members in my organization.
    101. I want to tap into the skills and hobbies of my members to help build my brand.
    102. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
    103. What is Social Networking?
    104. What is Social Networking?
    105. What is Social Networking?
    106. What is Social Networking?
    107. What is Social Networking? •Making connections with your peers, your members, your targets, your world
    108. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people
    109. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications
    110. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications •Creating a presence and letting people find you
    111. Why Should You Care?
    112. Why Should You Care?
    113. Why Should You Care?
    114. Why Should You Care?
    115. What about those other sites?
    116. What about those other sites? www.myspace.com/thenatureconservancy
    117. What about those other sites? www.facebook.com/group.php?gid=2204852553
    118. Who’s Got the Time?
    119. Who’s Got the Time? •None of these tools take much time to set up
    120. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates
    121. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates •You can’t just “set it and forget it.”
    122. Who’s Got the Time? www.lolnptech.blogspot.com
    123. Who’s Got the Time?
    124. Who’s Got the Time? •Get an intern
    125. Who’s Got the Time? •Get an intern •Or a Volunteer
    126. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young
    127. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck
    128. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck •Just a couple of hours a week
    129. Why Am I Doing This, Again?
    130. Why Am I Doing This, Again? •I want to connect with other professionals and organizations with similar missions and goals
    131. Why Am I Doing This, Again? •I want to reach potential members and donors that I am not currently reaching
    132. Why Am I Doing This, Again? •I want to reach a population that is active, plugged in, and quick to mobilize around a cause
    133. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
    134. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
    135. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
    136. Still With Me?
    137. Still With Me? Free!
    138. Still With Me? Free! Easy!
    139. Still With Me? Free! Easy! New people!
    140. Still With Me? Free! Easy! New people! Better branding!
    141. Dip Your Toe
    142. Jump Right In
    143. Enough with the Cheerleader
    144. You Need a Plan
    145. People Flickr.com/scoobay
    146. People
    147. People
    148. Fish Where the Fish Are Flickr.com/joiseyshowaa
    149. Objectives Flickr.com/jill_greenseth
    150. Objectives
    151. Objectives Research Marketing Sales Development
    152. Objectives Research Marketing Sales Development Program Design Program Expansion Program Effectiveness Membership Drives Increased Donors Increased Donations per Member Board Development
    153. Objectives Research Marketing Sales Development Listening Talking Energizing Supporting Embracing See Groundswell for more on this…
    154. Listening Flickr.com/simon_crowley
    155. Listening Flickr.com/simon_crowley •Read Blogs
    156. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments
    157. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search
    158. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News
    159. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News •Communities
    160. Talking Flickr.com/nikita_kashner
    161. Talking Flickr.com/nikita_kashner •Write Blogs
    162. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs
    163. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr
    164. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook
    165. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions
    166. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions •Respond to Criticisms
    167. You Need a Plan
    168. Strategy Flickr.com/tommok
    169. Technology Flickr.com/veo
    170. Now You Can Think About Tools
    171. Case Study #1
    172. Case Study #2
    173. Case Study #3
    174. Technology Flickr.com/hfabulous
    175. When All You’ve Got is a Hammer
    176. Everything Looks Like a Nail Thanks to Jeremiah Owyang: www.web-strategist.com
    177. Signposts Only Go So Far
    178. Plan Your Route Flickr.com/china_guccio
    179. Enjoy the Ride Flickr.com/immarkcz

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