Social Media for nonprofits: Overview

Web 2.0 for Your Nonprofit

Don’t Focus on the Hammer Flickr.com/ppdigital

Focus on the House Flickr.com/martin_laBar

Build Your Own House Flickr.com/lincolnian Flickr.com/stuck_in_customs Flickr.com/neil-san

Build an Amazing House Flickr.com/str1ke

My Blogs smalldots.wordpress.com

We’ll Answer Three Questions

We’ll Answer Three Questions Huh?

We’ll Answer Three Questions Who cares?

We’ll Answer Three Questions Like I have time?

Web 1.0

Web 1.0 Blah blah blah blah

Web 1.0 Blah blah blah blah whatever

Web 2.0

Web 2.0 Blogging

Web 2.0 Photosharing

Web 2.0 Social Networking Social Networking Social Networking Social Networking

Yippee

Caveats

Caveats
Good fit with your goals

Caveats
Good fit with your staff

Caveats
Good fit with your staff
“ Enterprise class”

Benefits

Benefits
Free

Benefits
Free
Easy

Benefits
Free
Easy
Power in your hands

Benefits
Free
Easy
Power in your hands
Listen

Web 2.0 Blogging

What’s a Blog?
Easy to Update
Invite feedback
Free
No skills required
Tend to be informal

Nonprofit Technology Blogs michelemartin.typepad.com

Nonprofit Technology Blogs beth.typepad.com

Nonprofit Technology Blogs techsoup.org

Myth: Only Kids Blog flickr.com/photos/kk

Myth: Only Kids Blog flickr.com/photos/kk It’s not just kids anymore.

Myth: Only Kids Blog flickr.com/photos/kk It’s not just kids anymore. All ages, all professions blog.

Why Should You Care? flickr.com/anniebee

Why Should You Care?
Think out loud
flickr.com/anniebee

Think out loud
Connect with peers
flickr.com/anniebee

Think out loud
Connect with peers
Low-cost, on-demand learning
flickr.com/anniebee

Think out loud
Connect with peers
Show your human face
flickr.com/anniebee

Think out loud
Connect with peers
Feature those you serve
flickr.com/anniebee

Think out loud
Connect with peers
Feature those you serve
Respond to events rapidly
flickr.com/anniebee

Who’s Got the Time? HALP ME DROWNING IN WORK

Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.ALLTOP.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.MOMS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.PERSONALFINANCE.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.SMALLBUSINESS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.NONPROFIT.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.

Should you write a blog?

I want to reach markets or people that I am currently not reaching

I want to know what’s happening in my field

I want to position myself as an expert

I want to position myself as an expert
I want to know what my peers/customers are thinking

Set Up A Blog

Best Practices

Best Practices How To Be Good

Lists
Reviews
How-to
Essays
Interviews
Case Studies
Profiles
Rants
Raves
Types of Posts flickr.com/desi.italy

Books
Problogger.com
Ideas list
Rotten first drafts
Bookmarks
Ye Olde Spiral Notebook
Ideas mightygirl.com

What Makes a Good Blog? flickr.com/stevegarfield

Show Your Personality

Be Useful

Be Useful
Write Well

Be Useful
Write Well
Write Often

Be Useful
Write Well
Write Often
Write on Relevant Topics

Be Useful
Write Well
Write Often
Engage your Readers

Be Useful
Write Well
Write Often
Engage your Readers
Interact with your Readers

Web 2.0 Photosharing

What is Photosharing?

Put your pictures on the web so that other people can see them and comment on them

Put your pictures on the web so that other people can see them and comment on them
Look at other people’s photos and comment on them

Why Should I Care?

Why Should I Care?
Put a face on your organization

Why Should I Care?
Help people find you and your message

Why Should I Care?
Use the power of pictures to communicate

Why Should I Care?
Use the power of pictures to communicate
Connect with the millions of users who express themselves through photography

Who’s got the time?

Speaking of Time…

Some Easy Research

Geotagging! www.flickr.com October 8, 2007

Think local! www.flickr.com October 9, 2007

Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.

Advanced Quick Start Organize some photos from your last event. Give each photo a tag.

Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.

Why are we doing this, again?

I want to reach potential members and patrons I’m not currently reaching.

I want to increase the emotional investment of my members in my organization.

I want to tap into the skills and hobbies of my members to help build my brand.

Web 2.0 Social Networking Social Networking Social Networking Social Networking

What is Social Networking?

Making connections with your peers, your members, your targets, your world

Building and expanding your network with
like-minded people

like-minded people
Signposts to your other communications

like-minded people
Signposts to your other communications
Creating a presence and letting people
find you

What about those other sites?

What about those other sites? www.myspace.com/thenatureconservancy

What about those other sites? www.facebook.com/group.php?gid=2204852553

Who’s Got the Time?

None of these tools take much time to set up

But they do require regular check-ins and updates

But they do require regular check-ins and updates
You can’t just “set it and forget it.”

Who’s Got the Time? www.lolnptech.blogspot.com

Get an intern

Get an intern
Or a Volunteer

Get an intern
Or a Volunteer
Somebody young

Get an intern
Or a Volunteer
Somebody young
They won’t believe their luck

Get an intern
Or a Volunteer
Somebody young
They won’t believe their luck
Just a couple of hours a week

Why Am I Doing This, Again?

I want to connect with other professionals and organizations with similar missions and goals

I want to reach potential members and donors that I am not currently reaching

I want to reach a population that is active, plugged in, and quick to mobilize around a cause

Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.

Still With Me?

Still With Me? Free!

Still With Me? Free! Easy!

Still With Me? Free! Easy! New people!

Still With Me? Free! Easy! New people! Better branding!

Dip Your Toe

Jump Right In

Enough with the Cheerleader

You Need a Plan

People Flickr.com/scoobay

People

Fish Where the Fish Are Flickr.com/joiseyshowaa

Objectives Flickr.com/jill_greenseth

Objectives

Objectives Research Marketing Sales Development

Objectives Research Marketing Sales Development Program Design Program Expansion Program Effectiveness Membership Drives Increased Donors Increased Donations per Member Board Development

Objectives Research Marketing Sales Development Listening Talking Energizing Supporting Embracing See Groundswell for more on this…

Listening Flickr.com/simon_crowley

Read Blogs

Read Blogs
Read Comments

Read Blogs
Read Comments
Google Search

Read Blogs
Read Comments
Google Search
Google News

Read Blogs
Read Comments
Google Search
Google News
Communities

Talking Flickr.com/nikita_kashner

Write Blogs

Write Blogs
Comment on Blogs

Write Blogs
Comment on Blogs
Comment on Flickr

Write Blogs
Comment on Blogs
Comment on Flickr
Comment on Facebook

Write Blogs
Comment on Blogs
Comment on Flickr
Comment on Facebook
Answer Questions

Write Blogs
Comment on Blogs
Comment on Flickr
Comment on Facebook
Answer Questions
Respond to Criticisms

You Need a Plan

Strategy Flickr.com/tommok

Technology Flickr.com/veo

Now You Can Think About Tools

Case Study #1

Case Study #2

Case Study #3

Technology Flickr.com/hfabulous

When All You’ve Got is a Hammer

Everything Looks Like a Nail Thanks to Jeremiah Owyang: www.web-strategist.com

Signposts Only Go So Far

Plan Your Route Flickr.com/china_guccio

Enjoy the Ride Flickr.com/immarkcz

http://blog.mrtweet.net	937
http://publitronica.blogspot.com	113
http://publitronica.blogspot.it	29
http://blog.mrtweet.com	26
http://www.slideshare.net	25
http://sizzlad.wordpress.com	15
http://sizzlad.com	10
http://bendersbookmarks.blogspot.com	8
http://smmucla.blogspot.com	7
http://newlifeinthefastlane.blogspot.com	7
http://fulltimechris.blogspot.com	7
http://nonprofittechconsultant.blogspot.com	6
http://www.smmucla.blogspot.com	2
http://indychristian.com	2
http://fp1pmjh2ucfonfpqc5g38e6k1n1ap94k-a-sites-opensocial.googleusercontent.com	1
https://fp1pmjh2ucfonfpqc5g38e6k1n1ap94k-a-sites-opensocial.googleusercontent.com	1

Social Media for nonprofits: Overview

by guestf1e806 on Nov 25, 2008

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Social Media for nonprofits: Overview — Presentation Transcript