Social Media for nonprofits: Overview
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Social Media for nonprofits: Overview

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A class I taught at Mount Holyoke College during my 15th reunion weekend, May 2008.

A class I taught at Mount Holyoke College during my 15th reunion weekend, May 2008.

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  • Who I am What we’ll talk about tools - blogging, photosharing, social networking benefits and costs of each strategy - how not to get carried away by the pretty shiny things three case studies - how these tools are being used by other organizations

Social Media for nonprofits: Overview Social Media for nonprofits: Overview Presentation Transcript

  • Web 2.0 for Your Nonprofit
  • Don’t Focus on the Hammer Flickr.com/ppdigital
  • Focus on the House Flickr.com/martin_laBar View slide
  • Build Your Own House Flickr.com/lincolnian Flickr.com/stuck_in_customs Flickr.com/neil-san View slide
  • Build an Amazing House Flickr.com/str1ke
  • My Blogs smalldots.wordpress.com
  • We’ll Answer Three Questions
  • We’ll Answer Three Questions Huh?
  • We’ll Answer Three Questions Who cares?
  • We’ll Answer Three Questions Like I have time?
  • Web 1.0
  • Web 1.0
  • Web 1.0 Blah blah blah blah
  • Web 1.0 Blah blah blah blah whatever
  • Web 2.0
  • Web 2.0 Blogging
  • Web 2.0 Photosharing
  • Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
  • Yippee
  • Caveats
  • Caveats • Good fit with your goals
  • Caveats • Good fit with your goals •Good fit with your staff
  • Caveats • Good fit with your goals •Good fit with your staff •“Enterprise class”
  • Benefits
  • Benefits •Free
  • Benefits •Free •Easy
  • Benefits •Free •Easy •Power in your hands
  • Benefits •Free •Easy •Power in your hands •Listen
  • Web 2.0 Blogging
  • What’s a Blog? •Easy to Update •Invite feedback •Free •No skills required •Tend to be informal
  • Nonprofit Technology Blogs michelemartin.typepad.com
  • Nonprofit Technology Blogs beth.typepad.com
  • Nonprofit Technology Blogs techsoup.org
  • Myth: Only Kids Blog flickr.com/photos/kk
  • Myth: Only Kids Blog It’s not just kids anymore. flickr.com/photos/kk
  • Myth: Only Kids Blog It’s not just kids anymore. All ages, all professions blog. flickr.com/photos/kk
  • Why Should You Care? flickr.com/anniebee
  • Why Should You Care? •Think out loud flickr.com/anniebee
  • Why Should You Care? •Think out loud •Connect with peers flickr.com/anniebee
  • Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning flickr.com/anniebee
  • Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face flickr.com/anniebee
  • Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve flickr.com/anniebee
  • Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve •Respond to events rapidly flickr.com/anniebee
  • Who’s Got the Time? H A LP M E D R O W N IN G IN W O R K
  • Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • www.ALLTOP.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • www.MOMS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • www.PERSONALFINANCE.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • www.SMALLBUSINESS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • www.NONPROFIT.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • Should you write a blog?
  • Should you write a blog? •I want to reach markets or people that I am currently not reaching
  • Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field
  • Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert
  • Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert •I want to know what my peers/customers are thinking
  • Set Up A Blog
  • Best Practices
  • Best Practices How To Be Good
  • •Lists •Reviews •How-to •Essays •Interviews •Case Studies •Profiles •Rants •Raves Types of Posts flickr.com/desi.italy
  • •Books •Problogger.com •Ideas list •Rotten first drafts •Bookmarks •Ye Olde Spiral Notebook Ideas mightygirl.com
  • What Makes a Good Blog? flickr.com/stevegarfield
  • •Show Your Personality What Makes a Good Blog? flickr.com/stevegarfield
  • •Show Your Personality •Be Useful What Makes a Good Blog? flickr.com/stevegarfield
  • •Show Your Personality •Be Useful •Write Well What Makes a Good Blog? flickr.com/stevegarfield
  • •Show Your Personality •Be Useful •Write Well •Write Often What Makes a Good Blog? flickr.com/stevegarfield
  • •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics What Makes a Good Blog? flickr.com/stevegarfield
  • •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers What Makes a Good Blog? flickr.com/stevegarfield
  • •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers •Interact with your Readers What Makes a Good Blog? flickr.com/stevegarfield
  • Web 2.0 Photosharing
  • What is Photosharing?
  • What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them
  • What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them •Look at other people’s photos and comment on them
  • Why Should I Care?
  • Why Should I Care? •Put a face on your organization
  • Why Should I Care? •Put a face on your organization •Help people find you and your message
  • Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate
  • Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate •Connect with the millions of users who express themselves through photography
  • Who’s got the time?
  • Who’s got the time?
  • Who’s got the time?
  • Speaking of Time…
  • Some Easy Research
  • Some Easy Research
  • Some Easy Research
  • Some Easy Research
  • Some Easy Research
  • Some Easy Research
  • Geotagging! www.flickr.com October 8, 2007
  • Think local! www.flickr.com October 9, 2007
  • Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
  • Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
  • Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
  • Advanced Quick Start Organize some photos from your last event. Give each photo a tag.
  • Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
  • Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
  • Why are we doing this, again?
  • I want to reach potential members and patrons I’m not currently reaching.
  • I want to increase the emotional investment of my members in my organization.
  • I want to tap into the skills and hobbies of my members to help build my brand.
  • Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
  • What is Social Networking?
  • What is Social Networking?
  • What is Social Networking?
  • What is Social Networking?
  • What is Social Networking? •Making connections with your peers, your members, your targets, your world
  • What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people
  • What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications
  • What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications •Creating a presence and letting people find you
  • Why Should You Care?
  • Why Should You Care?
  • Why Should You Care?
  • Why Should You Care?
  • What about those other sites?
  • What about those other sites? www.myspace.com/thenatureconservancy
  • What about those other sites? www.facebook.com/group.php?gid=2204852553
  • Who’s Got the Time?
  • Who’s Got the Time? •None of these tools take much time to set up
  • Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates
  • Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates •You can’t just “set it and forget it.”
  • Who’s Got the Time? www.lolnptech.blogspot.com
  • Who’s Got the Time?
  • Who’s Got the Time? •Get an intern
  • Who’s Got the Time? •Get an intern •Or a Volunteer
  • Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young
  • Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck
  • Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck •Just a couple of hours a week
  • Why Am I Doing This, Again?
  • Why Am I Doing This, Again? •I want to connect with other professionals and organizations with similar missions and goals
  • Why Am I Doing This, Again? •I want to reach potential members and donors that I am not currently reaching
  • Why Am I Doing This, Again? •I want to reach a population that is active, plugged in, and quick to mobilize around a cause
  • Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
  • Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
  • Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
  • Still With Me?
  • Still With Me? Free!
  • Still With Me? Free! Easy!
  • Still With Me? Free! Easy! New people!
  • Still With Me? Free! Easy! New people! Better branding!
  • Dip Your Toe
  • Jump Right In
  • Enough with the Cheerleader
  • You Need a Plan
  • People Flickr.com/scoobay
  • People
  • People
  • Fish Where the Fish Are Flickr.com/joiseyshowaa
  • Objectives Flickr.com/jill_greenseth
  • Objectives
  • Objectives Research Marketing Sales Development
  • Objectives Research Marketing Sales Development Program Design Program Expansion Program Effectiveness Membership Drives Increased Donors Increased Donations per Member Board Development
  • Objectives Research Marketing Sales Development Listening Talking Energizing Supporting Embracing See Groundswell for more on this…
  • Listening Flickr.com/simon_crowley
  • Listening Flickr.com/simon_crowley •Read Blogs
  • Listening Flickr.com/simon_crowley •Read Blogs •Read Comments
  • Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search
  • Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News
  • Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News •Communities
  • Talking Flickr.com/nikita_kashner
  • Talking Flickr.com/nikita_kashner •Write Blogs
  • Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs
  • Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr
  • Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook
  • Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions
  • Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions •Respond to Criticisms
  • You Need a Plan
  • Strategy Flickr.com/tommok
  • Technology Flickr.com/veo
  • Now You Can Think About Tools
  • Case Study #1
  • Case Study #2
  • Case Study #3
  • Technology Flickr.com/hfabulous
  • When All You’ve Got is a Hammer
  • Everything Looks Like a Nail Thanks to Jeremiah Owyang: www.web-strategist.com
  • Signposts Only Go So Far
  • Plan Your Route Flickr.com/china_guccio
  • Enjoy the Ride Flickr.com/immarkcz