Web 2.0 for Your Nonprofit

Don’t Focus on the Hammer Flickr.com/ppdigital

Focus on the House Flickr.com/martin_laBar

Build Your Own House Flickr.com/lincolnian Flickr.com/stuck_in_customs Flickr.com/neil-san

Build an Amazing House Flickr.com/str1ke

My Blogs smalldots.wordpress.com

We’ll Answer Three Questions

We’ll Answer Three Questions Huh?

We’ll Answer Three Questions Who cares?

We’ll Answer Three Questions Like I have time?

Web 1.0

Web 1.0

Web 1.0 Blah blah blah blah

Web 1.0 Blah blah blah blah whatever

Web 2.0

Web 2.0 Blogging

Web 2.0 Photosharing

Web 2.0 Social Networking Social Networking Social Networking Social Networking

Yippee

Caveats

Caveats Good fit with your goals

Good fit with your goals

Caveats Good fit with your goals Good fit with your staff

Good fit with your goals

Good fit with your staff

Caveats Good fit with your goals Good fit with your staff “ Enterprise class”

Good fit with your goals

Good fit with your staff

“ Enterprise class”

Benefits

Benefits Free

Free

Benefits Free Easy

Free

Easy

Benefits Free Easy Power in your hands

Free

Easy

Power in your hands

Benefits Free Easy Power in your hands Listen

Free

Easy

Power in your hands

Listen

Web 2.0 Blogging

What’s a Blog? Easy to Update Invite feedback Free No skills required Tend to be informal

Easy to Update

Invite feedback

Free

No skills required

Tend to be informal

Nonprofit Technology Blogs michelemartin.typepad.com

Nonprofit Technology Blogs beth.typepad.com

Nonprofit Technology Blogs techsoup.org

Myth: Only Kids Blog flickr.com/photos/kk

Myth: Only Kids Blog flickr.com/photos/kk It’s not just kids anymore.

Myth: Only Kids Blog flickr.com/photos/kk It’s not just kids anymore. All ages, all professions blog.

Why Should You Care? flickr.com/anniebee

Why Should You Care? Think out loud flickr.com/anniebee

Think out loud

Why Should You Care? Think out loud Connect with peers flickr.com/anniebee

Think out loud

Connect with peers

Why Should You Care? Think out loud Connect with peers Low-cost, on-demand learning flickr.com/anniebee

Think out loud

Connect with peers

Low-cost, on-demand learning

Why Should You Care? Think out loud Connect with peers Low-cost, on-demand learning Show your human face flickr.com/anniebee

Think out loud

Connect with peers

Low-cost, on-demand learning

Show your human face

Why Should You Care? Think out loud Connect with peers Low-cost, on-demand learning Show your human face Feature those you serve flickr.com/anniebee

Think out loud

Connect with peers

Low-cost, on-demand learning

Show your human face

Feature those you serve

Why Should You Care? Think out loud Connect with peers Low-cost, on-demand learning Show your human face Feature those you serve Respond to events rapidly flickr.com/anniebee

Think out loud

Connect with peers

Low-cost, on-demand learning

Show your human face

Feature those you serve

Respond to events rapidly

Who’s Got the Time? HALP ME DROWNING IN WORK

Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.ALLTOP.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.MOMS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.PERSONALFINANCE.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.SMALLBUSINESS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

www.NONPROFIT.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.

Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.

Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.

Should you write a blog?

Should you write a blog? I want to reach markets or people that I am currently not reaching

I want to reach markets or people that I am currently not reaching

Should you write a blog? I want to reach markets or people that I am currently not reaching I want to know what’s happening in my field

I want to reach markets or people that I am currently not reaching

I want to know what’s happening in my field

Should you write a blog? I want to reach markets or people that I am currently not reaching I want to know what’s happening in my field I want to position myself as an expert

I want to reach markets or people that I am currently not reaching

I want to know what’s happening in my field

I want to position myself as an expert

Should you write a blog? I want to reach markets or people that I am currently not reaching I want to know what’s happening in my field I want to position myself as an expert I want to know what my peers/customers are thinking

I want to reach markets or people that I am currently not reaching

I want to know what’s happening in my field

I want to position myself as an expert

I want to know what my peers/customers are thinking

Set Up A Blog

Best Practices

Best Practices How To Be Good

Lists Reviews How-to Essays Interviews Case Studies Profiles Rants Raves Types of Posts flickr.com/desi.italy

Lists

Reviews

How-to

Essays

Interviews

Case Studies

Profiles

Rants

Raves

Books Problogger.com Ideas list Rotten first drafts Bookmarks Ye Olde Spiral Notebook Ideas mightygirl.com

Books

Problogger.com

Ideas list

Rotten first drafts

Bookmarks

Ye Olde Spiral Notebook

What Makes a Good Blog? flickr.com/stevegarfield

Show Your Personality What Makes a Good Blog? flickr.com/stevegarfield

Show Your Personality

Show Your Personality Be Useful What Makes a Good Blog? flickr.com/stevegarfield

Show Your Personality

Be Useful

Show Your Personality Be Useful Write Well What Makes a Good Blog? flickr.com/stevegarfield

Show Your Personality

Be Useful

Write Well

Show Your Personality Be Useful Write Well Write Often What Makes a Good Blog? flickr.com/stevegarfield

Show Your Personality

Be Useful

Write Well

Write Often

Show Your Personality Be Useful Write Well Write Often Write on Relevant Topics What Makes a Good Blog? flickr.com/stevegarfield

Show Your Personality

Be Useful

Write Well

Write Often

Write on Relevant Topics

Show Your Personality Be Useful Write Well Write Often Write on Relevant Topics Engage your Readers What Makes a Good Blog? flickr.com/stevegarfield

Show Your Personality

Be Useful

Write Well

Write Often

Write on Relevant Topics

Engage your Readers

Show Your Personality Be Useful Write Well Write Often Write on Relevant Topics Engage your Readers Interact with your Readers What Makes a Good Blog? flickr.com/stevegarfield

Show Your Personality

Be Useful

Write Well

Write Often

Write on Relevant Topics

Engage your Readers

Interact with your Readers

Web 2.0 Photosharing

What is Photosharing?

What is Photosharing? Put your pictures on the web so that other people can see them and comment on them

Put your pictures on the web so that other people can see them and comment on them

What is Photosharing? Put your pictures on the web so that other people can see them and comment on them Look at other people’s photos and comment on them

Put your pictures on the web so that other people can see them and comment on them

Look at other people’s photos and comment on them

Why Should I Care?

Why Should I Care? Put a face on your organization

Put a face on your organization

Why Should I Care? Put a face on your organization Help people find you and your message

Put a face on your organization

Help people find you and your message

Why Should I Care? Put a face on your organization Help people find you and your message Use the power of pictures to communicate

Put a face on your organization

Help people find you and your message

Use the power of pictures to communicate

Why Should I Care? Put a face on your organization Help people find you and your message Use the power of pictures to communicate Connect with the millions of users who express themselves through photography

Put a face on your organization

Help people find you and your message

Use the power of pictures to communicate

Connect with the millions of users who express themselves through photography

Who’s got the time?

Who’s got the time?

Who’s got the time?

Speaking of Time…

Some Easy Research

Some Easy Research

Some Easy Research

Some Easy Research

Some Easy Research

Some Easy Research

Geotagging! www.flickr.com October 8, 2007

Think local! www.flickr.com October 9, 2007

Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.

Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.

Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.

Advanced Quick Start Organize some photos from your last event. Give each photo a tag.

Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.

Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.

Why are we doing this, again?

I want to reach potential members and patrons I’m not currently reaching.

I want to increase the emotional investment of my members in my organization.

I want to tap into the skills and hobbies of my members to help build my brand.

Web 2.0 Social Networking Social Networking Social Networking Social Networking

What is Social Networking?

What is Social Networking?

What is Social Networking?

What is Social Networking?

What is Social Networking? Making connections with your peers, your members, your targets, your world

Making connections with your peers, your members, your targets, your world

What is Social Networking? Making connections with your peers, your members, your targets, your world Building and expanding your network with like-minded people

Making connections with your peers, your members, your targets, your world

Building and expanding your network with

like-minded people

What is Social Networking? Making connections with your peers, your members, your targets, your world Building and expanding your network with like-minded people Signposts to your other communications

Making connections with your peers, your members, your targets, your world

Building and expanding your network with

like-minded people

Signposts to your other communications

What is Social Networking? Making connections with your peers, your members, your targets, your world Building and expanding your network with like-minded people Signposts to your other communications Creating a presence and letting people find you

Making connections with your peers, your members, your targets, your world

Building and expanding your network with

like-minded people

Signposts to your other communications

Creating a presence and letting people

find you

Why Should You Care?

Why Should You Care?

Why Should You Care?

Why Should You Care?

What about those other sites?

What about those other sites? www.myspace.com/thenatureconservancy

What about those other sites? www.facebook.com/group.php?gid=2204852553

Who’s Got the Time?

Who’s Got the Time? None of these tools take much time to set up

None of these tools take much time to set up

Who’s Got the Time? None of these tools take much time to set up But they do require regular check-ins and updates

None of these tools take much time to set up

But they do require regular check-ins and updates

Who’s Got the Time? None of these tools take much time to set up But they do require regular check-ins and updates You can’t just “set it and forget it.”

None of these tools take much time to set up

But they do require regular check-ins and updates

You can’t just “set it and forget it.”

Who’s Got the Time? www.lolnptech.blogspot.com

Who’s Got the Time?

Who’s Got the Time? Get an intern

Get an intern

Who’s Got the Time? Get an intern Or a Volunteer

Get an intern

Or a Volunteer

Who’s Got the Time? Get an intern Or a Volunteer Somebody young

Get an intern

Or a Volunteer

Somebody young

Who’s Got the Time? Get an intern Or a Volunteer Somebody young They won’t believe their luck

Get an intern

Or a Volunteer

Somebody young

They won’t believe their luck

Who’s Got the Time? Get an intern Or a Volunteer Somebody young They won’t believe their luck Just a couple of hours a week

Get an intern

Or a Volunteer

Somebody young

They won’t believe their luck

Just a couple of hours a week

Why Am I Doing This, Again?

Why Am I Doing This, Again? I want to connect with other professionals and organizations with similar missions and goals

I want to connect with other professionals and organizations with similar missions and goals

Why Am I Doing This, Again? I want to reach potential members and donors that I am not currently reaching

I want to reach potential members and donors that I am not currently reaching

Why Am I Doing This, Again? I want to reach a population that is active, plugged in, and quick to mobilize around a cause

I want to reach a population that is active, plugged in, and quick to mobilize around a cause

Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.

Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.

Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.

Still With Me?

Still With Me? Free!

Still With Me? Free! Easy!

Still With Me? Free! Easy! New people!

Still With Me? Free! Easy! New people! Better branding!

Dip Your Toe

Jump Right In

Enough with the Cheerleader

You Need a Plan

People Flickr.com/scoobay

People

People

Fish Where the Fish Are Flickr.com/joiseyshowaa

Objectives Flickr.com/jill_greenseth

Objectives

Objectives Research Marketing Sales Development

Objectives Research Marketing Sales Development Program Design Program Expansion Program Effectiveness Membership Drives Increased Donors Increased Donations per Member Board Development

Objectives Research Marketing Sales Development Listening Talking Energizing Supporting Embracing See Groundswell for more on this…

Listening Flickr.com/simon_crowley

Listening Flickr.com/simon_crowley Read Blogs

Read Blogs

Listening Flickr.com/simon_crowley Read Blogs Read Comments

Read Blogs

Read Comments

Listening Flickr.com/simon_crowley Read Blogs Read Comments Google Search

Read Blogs

Read Comments

Google Search

Listening Flickr.com/simon_crowley Read Blogs Read Comments Google Search Google News

Read Blogs

Read Comments

Google Search

Google News

Listening Flickr.com/simon_crowley Read Blogs Read Comments Google Search Google News Communities

Read Blogs

Read Comments

Google Search

Google News

Communities

Talking Flickr.com/nikita_kashner

Talking Flickr.com/nikita_kashner Write Blogs

Write Blogs

Talking Flickr.com/nikita_kashner Write Blogs Comment on Blogs

Write Blogs

Comment on Blogs

Talking Flickr.com/nikita_kashner Write Blogs Comment on Blogs Comment on Flickr

Write Blogs

Comment on Blogs

Comment on Flickr

Talking Flickr.com/nikita_kashner Write Blogs Comment on Blogs Comment on Flickr Comment on Facebook

Write Blogs

Comment on Blogs

Comment on Flickr

Comment on Facebook

Talking Flickr.com/nikita_kashner Write Blogs Comment on Blogs Comment on Flickr Comment on Facebook Answer Questions

Write Blogs

Comment on Blogs

Comment on Flickr

Comment on Facebook

Answer Questions

Talking Flickr.com/nikita_kashner Write Blogs Comment on Blogs Comment on Flickr Comment on Facebook Answer Questions Respond to Criticisms

Write Blogs

Comment on Blogs

Comment on Flickr

Comment on Facebook

Answer Questions

Respond to Criticisms

You Need a Plan

Strategy Flickr.com/tommok

Technology Flickr.com/veo

Now You Can Think About Tools

Case Study #1

Case Study #2

Case Study #3

Technology Flickr.com/hfabulous

When All You’ve Got is a Hammer

Everything Looks Like a Nail Thanks to Jeremiah Owyang: www.web-strategist.com

Signposts Only Go So Far

Plan Your Route Flickr.com/china_guccio

Enjoy the Ride Flickr.com/immarkcz