Social Media for nonprofits: Overview

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A class I taught at Mount Holyoke College during my 15th reunion weekend, May 2008.

A class I taught at Mount Holyoke College during my 15th reunion weekend, May 2008.

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  • Who I am What we’ll talk about tools - blogging, photosharing, social networking benefits and costs of each strategy - how not to get carried away by the pretty shiny things three case studies - how these tools are being used by other organizations

Transcript

  • 1. Web 2.0 for Your Nonprofit
  • 2. Don’t Focus on the Hammer Flickr.com/ppdigital
  • 3. Focus on the House Flickr.com/martin_laBar
  • 4. Build Your Own House Flickr.com/lincolnian Flickr.com/stuck_in_customs Flickr.com/neil-san
  • 5. Build an Amazing House Flickr.com/str1ke
  • 6. My Blogs smalldots.wordpress.com
  • 7. We’ll Answer Three Questions
  • 8. We’ll Answer Three Questions Huh?
  • 9. We’ll Answer Three Questions Who cares?
  • 10. We’ll Answer Three Questions Like I have time?
  • 11. Web 1.0
  • 12. Web 1.0
  • 13. Web 1.0 Blah blah blah blah
  • 14. Web 1.0 Blah blah blah blah whatever
  • 15. Web 2.0
  • 16. Web 2.0 Blogging
  • 17. Web 2.0 Photosharing
  • 18. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
  • 19. Yippee
  • 20. Caveats
  • 21. Caveats • Good fit with your goals
  • 22. Caveats • Good fit with your goals •Good fit with your staff
  • 23. Caveats • Good fit with your goals •Good fit with your staff •“Enterprise class”
  • 24. Benefits
  • 25. Benefits •Free
  • 26. Benefits •Free •Easy
  • 27. Benefits •Free •Easy •Power in your hands
  • 28. Benefits •Free •Easy •Power in your hands •Listen
  • 29. Web 2.0 Blogging
  • 30. What’s a Blog? •Easy to Update •Invite feedback •Free •No skills required •Tend to be informal
  • 31. Nonprofit Technology Blogs michelemartin.typepad.com
  • 32. Nonprofit Technology Blogs beth.typepad.com
  • 33. Nonprofit Technology Blogs techsoup.org
  • 34. Myth: Only Kids Blog flickr.com/photos/kk
  • 35. Myth: Only Kids Blog It’s not just kids anymore. flickr.com/photos/kk
  • 36. Myth: Only Kids Blog It’s not just kids anymore. All ages, all professions blog. flickr.com/photos/kk
  • 37. Why Should You Care? flickr.com/anniebee
  • 38. Why Should You Care? •Think out loud flickr.com/anniebee
  • 39. Why Should You Care? •Think out loud •Connect with peers flickr.com/anniebee
  • 40. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning flickr.com/anniebee
  • 41. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face flickr.com/anniebee
  • 42. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve flickr.com/anniebee
  • 43. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve •Respond to events rapidly flickr.com/anniebee
  • 44. Who’s Got the Time? H A LP M E D R O W N IN G IN W O R K
  • 45. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • 46. www.ALLTOP.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • 47. www.MOMS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • 48. www.PERSONALFINANCE.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • 49. www.SMALLBUSINESS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • 50. www.NONPROFIT.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • 51. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • 52. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
  • 53. Should you write a blog?
  • 54. Should you write a blog? •I want to reach markets or people that I am currently not reaching
  • 55. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field
  • 56. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert
  • 57. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert •I want to know what my peers/customers are thinking
  • 58. Set Up A Blog
  • 59. Best Practices
  • 60. Best Practices How To Be Good
  • 61. •Lists •Reviews •How-to •Essays •Interviews •Case Studies •Profiles •Rants •Raves Types of Posts flickr.com/desi.italy
  • 62. •Books •Problogger.com •Ideas list •Rotten first drafts •Bookmarks •Ye Olde Spiral Notebook Ideas mightygirl.com
  • 63. What Makes a Good Blog? flickr.com/stevegarfield
  • 64. •Show Your Personality What Makes a Good Blog? flickr.com/stevegarfield
  • 65. •Show Your Personality •Be Useful What Makes a Good Blog? flickr.com/stevegarfield
  • 66. •Show Your Personality •Be Useful •Write Well What Makes a Good Blog? flickr.com/stevegarfield
  • 67. •Show Your Personality •Be Useful •Write Well •Write Often What Makes a Good Blog? flickr.com/stevegarfield
  • 68. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics What Makes a Good Blog? flickr.com/stevegarfield
  • 69. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers What Makes a Good Blog? flickr.com/stevegarfield
  • 70. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers •Interact with your Readers What Makes a Good Blog? flickr.com/stevegarfield
  • 71. Web 2.0 Photosharing
  • 72. What is Photosharing?
  • 73. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them
  • 74. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them •Look at other people’s photos and comment on them
  • 75. Why Should I Care?
  • 76. Why Should I Care? •Put a face on your organization
  • 77. Why Should I Care? •Put a face on your organization •Help people find you and your message
  • 78. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate
  • 79. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate •Connect with the millions of users who express themselves through photography
  • 80. Who’s got the time?
  • 81. Who’s got the time?
  • 82. Who’s got the time?
  • 83. Speaking of Time…
  • 84. Some Easy Research
  • 85. Some Easy Research
  • 86. Some Easy Research
  • 87. Some Easy Research
  • 88. Some Easy Research
  • 89. Some Easy Research
  • 90. Geotagging! www.flickr.com October 8, 2007
  • 91. Think local! www.flickr.com October 9, 2007
  • 92. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
  • 93. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
  • 94. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
  • 95. Advanced Quick Start Organize some photos from your last event. Give each photo a tag.
  • 96. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
  • 97. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
  • 98. Why are we doing this, again?
  • 99. I want to reach potential members and patrons I’m not currently reaching.
  • 100. I want to increase the emotional investment of my members in my organization.
  • 101. I want to tap into the skills and hobbies of my members to help build my brand.
  • 102. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
  • 103. What is Social Networking?
  • 104. What is Social Networking?
  • 105. What is Social Networking?
  • 106. What is Social Networking?
  • 107. What is Social Networking? •Making connections with your peers, your members, your targets, your world
  • 108. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people
  • 109. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications
  • 110. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications •Creating a presence and letting people find you
  • 111. Why Should You Care?
  • 112. Why Should You Care?
  • 113. Why Should You Care?
  • 114. Why Should You Care?
  • 115. What about those other sites?
  • 116. What about those other sites? www.myspace.com/thenatureconservancy
  • 117. What about those other sites? www.facebook.com/group.php?gid=2204852553
  • 118. Who’s Got the Time?
  • 119. Who’s Got the Time? •None of these tools take much time to set up
  • 120. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates
  • 121. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates •You can’t just “set it and forget it.”
  • 122. Who’s Got the Time? www.lolnptech.blogspot.com
  • 123. Who’s Got the Time?
  • 124. Who’s Got the Time? •Get an intern
  • 125. Who’s Got the Time? •Get an intern •Or a Volunteer
  • 126. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young
  • 127. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck
  • 128. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck •Just a couple of hours a week
  • 129. Why Am I Doing This, Again?
  • 130. Why Am I Doing This, Again? •I want to connect with other professionals and organizations with similar missions and goals
  • 131. Why Am I Doing This, Again? •I want to reach potential members and donors that I am not currently reaching
  • 132. Why Am I Doing This, Again? •I want to reach a population that is active, plugged in, and quick to mobilize around a cause
  • 133. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
  • 134. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
  • 135. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
  • 136. Still With Me?
  • 137. Still With Me? Free!
  • 138. Still With Me? Free! Easy!
  • 139. Still With Me? Free! Easy! New people!
  • 140. Still With Me? Free! Easy! New people! Better branding!
  • 141. Dip Your Toe
  • 142. Jump Right In
  • 143. Enough with the Cheerleader
  • 144. You Need a Plan
  • 145. People Flickr.com/scoobay
  • 146. People
  • 147. People
  • 148. Fish Where the Fish Are Flickr.com/joiseyshowaa
  • 149. Objectives Flickr.com/jill_greenseth
  • 150. Objectives
  • 151. Objectives Research Marketing Sales Development
  • 152. Objectives Research Marketing Sales Development Program Design Program Expansion Program Effectiveness Membership Drives Increased Donors Increased Donations per Member Board Development
  • 153. Objectives Research Marketing Sales Development Listening Talking Energizing Supporting Embracing See Groundswell for more on this…
  • 154. Listening Flickr.com/simon_crowley
  • 155. Listening Flickr.com/simon_crowley •Read Blogs
  • 156. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments
  • 157. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search
  • 158. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News
  • 159. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News •Communities
  • 160. Talking Flickr.com/nikita_kashner
  • 161. Talking Flickr.com/nikita_kashner •Write Blogs
  • 162. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs
  • 163. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr
  • 164. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook
  • 165. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions
  • 166. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions •Respond to Criticisms
  • 167. You Need a Plan
  • 168. Strategy Flickr.com/tommok
  • 169. Technology Flickr.com/veo
  • 170. Now You Can Think About Tools
  • 171. Case Study #1
  • 172. Case Study #2
  • 173. Case Study #3
  • 174. Technology Flickr.com/hfabulous
  • 175. When All You’ve Got is a Hammer
  • 176. Everything Looks Like a Nail Thanks to Jeremiah Owyang: www.web-strategist.com
  • 177. Signposts Only Go So Far
  • 178. Plan Your Route Flickr.com/china_guccio
  • 179. Enjoy the Ride Flickr.com/immarkcz