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Social Media for nonprofits: Overview
Social Media for nonprofits: Overview
Social Media for nonprofits: Overview
Social Media for nonprofits: Overview
Social Media for nonprofits: Overview
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Social Media for nonprofits: Overview

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A class I taught at Mount Holyoke College during my 15th reunion weekend, May 2008.

A class I taught at Mount Holyoke College during my 15th reunion weekend, May 2008.

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  • Who I am What we’ll talk about tools - blogging, photosharing, social networking benefits and costs of each strategy - how not to get carried away by the pretty shiny things three case studies - how these tools are being used by other organizations
  • Transcript

    • 1. Web 2.0 for Your Nonprofit
    • 2. Don’t Focus on the Hammer Flickr.com/ppdigital
    • 3. Focus on the House Flickr.com/martin_laBar
    • 4. Build Your Own House Flickr.com/lincolnian Flickr.com/stuck_in_customs Flickr.com/neil-san
    • 5. Build an Amazing House Flickr.com/str1ke
    • 6. My Blogs smalldots.wordpress.com
    • 7. We’ll Answer Three Questions
    • 8. We’ll Answer Three Questions Huh?
    • 9. We’ll Answer Three Questions Who cares?
    • 10. We’ll Answer Three Questions Like I have time?
    • 11. Web 1.0
    • 12. Web 1.0
    • 13. Web 1.0 Blah blah blah blah
    • 14. Web 1.0 Blah blah blah blah whatever
    • 15. Web 2.0
    • 16. Web 2.0 Blogging
    • 17. Web 2.0 Photosharing
    • 18. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
    • 19. Yippee
    • 20. Caveats
    • 21. Caveats • Good fit with your goals
    • 22. Caveats • Good fit with your goals •Good fit with your staff
    • 23. Caveats • Good fit with your goals •Good fit with your staff •“Enterprise class”
    • 24. Benefits
    • 25. Benefits •Free
    • 26. Benefits •Free •Easy
    • 27. Benefits •Free •Easy •Power in your hands
    • 28. Benefits •Free •Easy •Power in your hands •Listen
    • 29. Web 2.0 Blogging
    • 30. What’s a Blog? •Easy to Update •Invite feedback •Free •No skills required •Tend to be informal
    • 31. Nonprofit Technology Blogs michelemartin.typepad.com
    • 32. Nonprofit Technology Blogs beth.typepad.com
    • 33. Nonprofit Technology Blogs techsoup.org
    • 34. Myth: Only Kids Blog flickr.com/photos/kk
    • 35. Myth: Only Kids Blog It’s not just kids anymore. flickr.com/photos/kk
    • 36. Myth: Only Kids Blog It’s not just kids anymore. All ages, all professions blog. flickr.com/photos/kk
    • 37. Why Should You Care? flickr.com/anniebee
    • 38. Why Should You Care? •Think out loud flickr.com/anniebee
    • 39. Why Should You Care? •Think out loud •Connect with peers flickr.com/anniebee
    • 40. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning flickr.com/anniebee
    • 41. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face flickr.com/anniebee
    • 42. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve flickr.com/anniebee
    • 43. Why Should You Care? •Think out loud •Connect with peers •Low-cost, on-demand learning •Show your human face •Feature those you serve •Respond to events rapidly flickr.com/anniebee
    • 44. Who’s Got the Time? H A LP M E D R O W N IN G IN W O R K
    • 45. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
    • 46. www.ALLTOP.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    • 47. www.MOMS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    • 48. www.PERSONALFINANCE.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    • 49. www.SMALLBUSINESS.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    • 50. www.NONPROFIT.alltop.com Find five blogs from your field. Read them every day for a week. Comment on at least one.
    • 51. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
    • 52. Quick Start Find five blogs from your field. Read them every day for a week. Comment on at least one.
    • 53. Should you write a blog?
    • 54. Should you write a blog? •I want to reach markets or people that I am currently not reaching
    • 55. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field
    • 56. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert
    • 57. Should you write a blog? •I want to reach markets or people that I am currently not reaching •I want to know what’s happening in my field •I want to position myself as an expert •I want to know what my peers/customers are thinking
    • 58. Set Up A Blog
    • 59. Best Practices
    • 60. Best Practices How To Be Good
    • 61. •Lists •Reviews •How-to •Essays •Interviews •Case Studies •Profiles •Rants •Raves Types of Posts flickr.com/desi.italy
    • 62. •Books •Problogger.com •Ideas list •Rotten first drafts •Bookmarks •Ye Olde Spiral Notebook Ideas mightygirl.com
    • 63. What Makes a Good Blog? flickr.com/stevegarfield
    • 64. •Show Your Personality What Makes a Good Blog? flickr.com/stevegarfield
    • 65. •Show Your Personality •Be Useful What Makes a Good Blog? flickr.com/stevegarfield
    • 66. •Show Your Personality •Be Useful •Write Well What Makes a Good Blog? flickr.com/stevegarfield
    • 67. •Show Your Personality •Be Useful •Write Well •Write Often What Makes a Good Blog? flickr.com/stevegarfield
    • 68. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics What Makes a Good Blog? flickr.com/stevegarfield
    • 69. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers What Makes a Good Blog? flickr.com/stevegarfield
    • 70. •Show Your Personality •Be Useful •Write Well •Write Often •Write on Relevant Topics •Engage your Readers •Interact with your Readers What Makes a Good Blog? flickr.com/stevegarfield
    • 71. Web 2.0 Photosharing
    • 72. What is Photosharing?
    • 73. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them
    • 74. What is Photosharing? •Put your pictures on the web so that other people can see them and comment on them •Look at other people’s photos and comment on them
    • 75. Why Should I Care?
    • 76. Why Should I Care? •Put a face on your organization
    • 77. Why Should I Care? •Put a face on your organization •Help people find you and your message
    • 78. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate
    • 79. Why Should I Care? •Put a face on your organization •Help people find you and your message •Use the power of pictures to communicate •Connect with the millions of users who express themselves through photography
    • 80. Who’s got the time?
    • 81. Who’s got the time?
    • 82. Who’s got the time?
    • 83. Speaking of Time…
    • 84. Some Easy Research
    • 85. Some Easy Research
    • 86. Some Easy Research
    • 87. Some Easy Research
    • 88. Some Easy Research
    • 89. Some Easy Research
    • 90. Geotagging! www.flickr.com October 8, 2007
    • 91. Think local! www.flickr.com October 9, 2007
    • 92. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
    • 93. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
    • 94. Quick Start Find three peer organizations from your field on Flickr. Browse them every day for a week. Comment on at least two.
    • 95. Advanced Quick Start Organize some photos from your last event. Give each photo a tag.
    • 96. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
    • 97. Advanced Quick Start Organize some photos from your last event. Upload them to Flickr. Give each photo a tag.
    • 98. Why are we doing this, again?
    • 99. I want to reach potential members and patrons I’m not currently reaching.
    • 100. I want to increase the emotional investment of my members in my organization.
    • 101. I want to tap into the skills and hobbies of my members to help build my brand.
    • 102. Web 2.0 Social NetworkingSocial NetworkingSocial NetworkingSocial Networking
    • 103. What is Social Networking?
    • 104. What is Social Networking?
    • 105. What is Social Networking?
    • 106. What is Social Networking?
    • 107. What is Social Networking? •Making connections with your peers, your members, your targets, your world
    • 108. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people
    • 109. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications
    • 110. What is Social Networking? •Making connections with your peers, your members, your targets, your world •Building and expanding your network with like-minded people •Signposts to your other communications •Creating a presence and letting people find you
    • 111. Why Should You Care?
    • 112. Why Should You Care?
    • 113. Why Should You Care?
    • 114. Why Should You Care?
    • 115. What about those other sites?
    • 116. What about those other sites? www.myspace.com/thenatureconservancy
    • 117. What about those other sites? www.facebook.com/group.php?gid=2204852553
    • 118. Who’s Got the Time?
    • 119. Who’s Got the Time? •None of these tools take much time to set up
    • 120. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates
    • 121. Who’s Got the Time? •None of these tools take much time to set up •But they do require regular check-ins and updates •You can’t just “set it and forget it.”
    • 122. Who’s Got the Time? www.lolnptech.blogspot.com
    • 123. Who’s Got the Time?
    • 124. Who’s Got the Time? •Get an intern
    • 125. Who’s Got the Time? •Get an intern •Or a Volunteer
    • 126. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young
    • 127. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck
    • 128. Who’s Got the Time? •Get an intern •Or a Volunteer •Somebody young •They won’t believe their luck •Just a couple of hours a week
    • 129. Why Am I Doing This, Again?
    • 130. Why Am I Doing This, Again? •I want to connect with other professionals and organizations with similar missions and goals
    • 131. Why Am I Doing This, Again? •I want to reach potential members and donors that I am not currently reaching
    • 132. Why Am I Doing This, Again? •I want to reach a population that is active, plugged in, and quick to mobilize around a cause
    • 133. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
    • 134. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
    • 135. Quick Start Post your professional self on LinkedIn. Build up your network (aim for 10). Write three references.
    • 136. Still With Me?
    • 137. Still With Me? Free!
    • 138. Still With Me? Free! Easy!
    • 139. Still With Me? Free! Easy! New people!
    • 140. Still With Me? Free! Easy! New people! Better branding!
    • 141. Dip Your Toe
    • 142. Jump Right In
    • 143. Enough with the Cheerleader
    • 144. You Need a Plan
    • 145. People Flickr.com/scoobay
    • 146. People
    • 147. People
    • 148. Fish Where the Fish Are Flickr.com/joiseyshowaa
    • 149. Objectives Flickr.com/jill_greenseth
    • 150. Objectives
    • 151. Objectives Research Marketing Sales Development
    • 152. Objectives Research Marketing Sales Development Program Design Program Expansion Program Effectiveness Membership Drives Increased Donors Increased Donations per Member Board Development
    • 153. Objectives Research Marketing Sales Development Listening Talking Energizing Supporting Embracing See Groundswell for more on this…
    • 154. Listening Flickr.com/simon_crowley
    • 155. Listening Flickr.com/simon_crowley •Read Blogs
    • 156. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments
    • 157. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search
    • 158. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News
    • 159. Listening Flickr.com/simon_crowley •Read Blogs •Read Comments •Google Search •Google News •Communities
    • 160. Talking Flickr.com/nikita_kashner
    • 161. Talking Flickr.com/nikita_kashner •Write Blogs
    • 162. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs
    • 163. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr
    • 164. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook
    • 165. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions
    • 166. Talking Flickr.com/nikita_kashner •Write Blogs •Comment on Blogs •Comment on Flickr •Comment on Facebook •Answer Questions •Respond to Criticisms
    • 167. You Need a Plan
    • 168. Strategy Flickr.com/tommok
    • 169. Technology Flickr.com/veo
    • 170. Now You Can Think About Tools
    • 171. Case Study #1
    • 172. Case Study #2
    • 173. Case Study #3
    • 174. Technology Flickr.com/hfabulous
    • 175. When All You’ve Got is a Hammer
    • 176. Everything Looks Like a Nail Thanks to Jeremiah Owyang: www.web-strategist.com
    • 177. Signposts Only Go So Far
    • 178. Plan Your Route Flickr.com/china_guccio
    • 179. Enjoy the Ride Flickr.com/immarkcz

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