Presentation web


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Presentation web

  1. 1. Affects of Web 2.0 on the Music Industry
  2. 2. What is web 2.0 <ul><li>‘ Web 2.0 refers to a perceived second generation of web-based communities and hosted services which aim to facilitate collaboration and sharing between users.’ </li></ul>
  3. 3. Music Industry <ul><li>Web 2.0 can: </li></ul><ul><li>Gets artists/bands name out there; </li></ul><ul><li>Easy access to millions of people </li></ul><ul><li>Get their music out there without spending their own money </li></ul>
  4. 4. Artists can get onto My Space & FaceBook and YouTube <ul><li>Some record labels search for new artists/ bands. </li></ul><ul><li>opens up big market for artists to get their music out there. </li></ul><ul><li>Youtube promotes videos/upcoming shows </li></ul><ul><li>24/7 access around the world </li></ul>
  5. 5. My Space for new artist Cassie created her own my space to promote her self and to allow people to hear her music. It was a success and her single ‘me n u’ reached no1 in the charts.
  6. 6. File sharing <ul><li>The music industry has suffered declining sales, and very often, this is due to the internet based-peer2peer-file sharing programmes. </li></ul><ul><li>E.g Napster (before being shutdown) was the first to allow files to be shared without any limits. </li></ul>
  7. 7. Music Download <ul><li>People would rather download music than buying from stores </li></ul><ul><li>The growth of digital downloads has affected the sales of CDs. People would rather subscribe to itunes and download as much music as they want to, then buy a C.D, simply because its much cheaper for them. </li></ul>
  8. 8. <ul><li>People would have to buy an album, even if they just wanted a few songs from it. </li></ul><ul><li>itunes is established and legalised for downloading and 80% of music is downloaded through I tunes. </li></ul>
  9. 9. <ul><li>itunes was very clever, because it actually gives some money back to the artists. </li></ul><ul><li>The costs associated with selling digital music downloads are much lower than that of physical media </li></ul>
  10. 10. <ul><li>Record labeLs will either have to: </li></ul><ul><li>Prevent/reduce music sharing, would be through various digital rights management (DRM) technologieS. </li></ul><ul><li>OR </li></ul><ul><li>Adapt with online music distributors like iTunes. (at this moment this is exactly what they don’t want to do) </li></ul>
  11. 11. <ul><li>“ Promising new business models such as iTunes </li></ul><ul><li>show that it is possible to make money on the Inter- </li></ul><ul><li>net, and that users can be offered a service that is not </li></ul><ul><li>overly restrictive but still effective enough to avoid </li></ul><ul><li>large-scale exploitation. While we cannot present a </li></ul><ul><li>business model that will successfully move the music </li></ul><ul><li>industry into the area of the Internet, we are confident </li></ul><ul><li>that the current complaints will disappear once </li></ul><ul><li>the thinking has moved from protecting the old ways </li></ul><ul><li>to discovering and using the new ways” </li></ul>
  12. 12. The End
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