‘ Web 2.0 refers to a perceived second generation of web-based communities and hosted services which aim to facilitate collaboration and sharing between users.’
Web 2.0 can:
Gets artists/bands name out there;
Easy access to millions of people
Get their music out there without spending their own money
Artists can get onto My Space & FaceBook and YouTube
Some record labels search for new artists/ bands.
opens up big market for artists to get their music out there.
Youtube promotes videos/upcoming shows
24/7 access around the world
My Space for new artist Cassie created her own my space to promote her self and to allow people to hear her music. It was a success and her single ‘me n u’ reached no1 in the charts.
The music industry has suffered declining sales, and very often, this is due to the internet based-peer2peer-file sharing programmes.
E.g Napster (before being shutdown) was the first to allow files to be shared without any limits.
People would rather download music than buying from stores
The growth of digital downloads has affected the sales of CDs. People would rather subscribe to itunes and download as much music as they want to, then buy a C.D, simply because its much cheaper for them.
People would have to buy an album, even if they just wanted a few songs from it.
itunes is established and legalised for downloading and 80% of music is downloaded through I tunes.
itunes was very clever, because it actually gives some money back to the artists.
The costs associated with selling digital music downloads are much lower than that of physical media
Record labeLs will either have to:
Prevent/reduce music sharing, would be through various digital rights management (DRM) technologieS.
Adapt with online music distributors like iTunes. (at this moment this is exactly what they don’t want to do)
“ Promising new business models such as iTunes
show that it is possible to make money on the Inter-
net, and that users can be offered a service that is not
overly restrictive but still effective enough to avoid
large-scale exploitation. While we cannot present a
business model that will successfully move the music
industry into the area of the Internet, we are confident
that the current complaints will disappear once
the thinking has moved from protecting the old ways