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  • 1. Affects of Web 2.0 on the Music Industry
  • 2. What is web 2.0
    • ‘ Web 2.0 refers to a perceived second generation of web-based communities and hosted services which aim to facilitate collaboration and sharing between users.’
  • 3. Music Industry
    • Web 2.0 can:
    • Gets artists/bands name out there;
    • Easy access to millions of people
    • Get their music out there without spending their own money
  • 4. Artists can get onto My Space & FaceBook and YouTube
    • Some record labels search for new artists/ bands.
    • opens up big market for artists to get their music out there.
    • Youtube promotes videos/upcoming shows
    • 24/7 access around the world
  • 5. My Space for new artist Cassie created her own my space to promote her self and to allow people to hear her music. It was a success and her single ‘me n u’ reached no1 in the charts.
  • 6. File sharing
    • The music industry has suffered declining sales, and very often, this is due to the internet based-peer2peer-file sharing programmes.
    • E.g Napster (before being shutdown) was the first to allow files to be shared without any limits.
  • 7. Music Download
    • People would rather download music than buying from stores
    • The growth of digital downloads has affected the sales of CDs. People would rather subscribe to itunes and download as much music as they want to, then buy a C.D, simply because its much cheaper for them.
  • 8.
    • People would have to buy an album, even if they just wanted a few songs from it.
    • itunes is established and legalised for downloading and 80% of music is downloaded through I tunes.
  • 9.
    • itunes was very clever, because it actually gives some money back to the artists.
    • The costs associated with selling digital music downloads are much lower than that of physical media
  • 10.
    • Record labeLs will either have to:
    • Prevent/reduce music sharing, would be through various digital rights management (DRM) technologieS.
    • OR
    • Adapt with online music distributors like iTunes. (at this moment this is exactly what they don’t want to do)
  • 11.
    • “ Promising new business models such as iTunes
    • show that it is possible to make money on the Inter-
    • net, and that users can be offered a service that is not
    • overly restrictive but still effective enough to avoid
    • large-scale exploitation. While we cannot present a
    • business model that will successfully move the music
    • industry into the area of the Internet, we are confident
    • that the current complaints will disappear once
    • the thinking has moved from protecting the old ways
    • to discovering and using the new ways”
  • 12. The End