2. “… the opposite of what people think of when you say masculine, pink dresses and hair brushes.” “ Multi tasking, keeping up appearance, poised, not taking up space (pretty, quiet, out of the way.” “ Femininity is expressing yourself as female, as what is expected in your society. Whether that femininity is defined by culture and varies. It’s not constant.” “ Shopping, arguing, whiny, self-conscious, curious.” “ Pretty, strong, confident…jeans.” “ Expensive shampoo” “ Lace, lots and lots of lace, and long, white gloves; silk and chiffon.” “… pale pink feather boa.” “ Beauty, female intuition, pretty and poised, frilly, girly, emotions, strong self-awareness.”
3. http://sassisam.files.wordpress.com/2009/03/gisele-bundchene28093versace-spring-summer-2009-3.jpg Versace uses glamour and sex appeal to create the image of a strong confident woman who is in control of her appearance and uses it to her advantage. However, Versace also perpetuates the traditional stereotype that to be feminine you must be must look like the models on the catwalk, or the celebrities in the ads. In other words you must fit the mold!
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5. The dominatrix The prostitute … and medusa “ A dominatrix is imbued with a certain power.” Reichert, T. & Lambiase, J., 2003, p. 76) “ This is the medusa invoked in Versace’s choice of logo, the devastating power of beautiful women to slay.” (Evans, C., 2003, p. 122) “ Versace chose as his heroic female model the prostitute or streetwalker.” (Martin, R., 1998, p. 96)
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16. http://images.google.ca/imgres?imgurl=http://freshnessmag.com/v4/wp-gallery/oct_06/thumbs/versace_009.jpg&imgrefurl=http://www.freshnessmag.com/2006/10/31/versace-lamborghini http://www.leftlanenews.com/cars/image_popup/newgallery.php?postid=4149&defimage=http%3A%2F%2Fphotos.leftlanenews.com%2Fphotos%2Fimageresizeronfly%2FphpThumb.php%3Fsrc%3D%2Fphotos%2Fcontent%2F5-lamborghini-murcielago-lp640-versace.jpg Designer-bags.com … femininity is a commodity, Versace is selling a lifestyle http://www.rushingforlife.com/yahoo_site_admin/assets/images/genuine_versace_makeup_five_pieces_thirty_two_copy_copy.282132640_std.jpg http://www.traveljournals.net/pictures/l/11/114831-the-palasso-versace-hotel-an-amazing-experience--gold-coast-australia.jpg http://artstyleonline.com/wp-content/uploads/2008/04/vanity-by-versace-rosenthal.jpg Femininity sexuality and glamour are embedded in Versace merchandise
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Editor's Notes
Christina
Christina
Christina
Jessie
Sierra
Sierra
Sierra
So, how did Medusa, a Gorgon (3 powerful daemons in Greek myth) become the logo for the Versace brand and how does this related to femininity? Very briefly, Medusa is one of three Gorgon sisters, the only mortal one who Perseus slays. According to poets, the gorgons were once beautiful women punished by the gods for bragging of their beauty, or in Medusa’s case, turned into a monster by Athena for sleeping with Poseidon. Her intense stare turns onlookers into stone. You can see how some common idioms such as “ drop dead gorgeous" and killer smile relate to this myth and fashion/appearance in general.
I think this quote demonstrates “girl power” a bit.. How it’s not about appealing to just others, but it is about appealing to yourself and by doing this, gaining confidence and achieving what you want. In this way fashion can be seen as a “transition tool” since if you want to become more feminine then you can wear the
