UX Strategy
                 as told by the Paintings of Jan Steen (and friends)




 Jonathan Arnowitz
Stroomt Interactio...
Look! It’s UX strategies!
Look! It’s UX strategies!
Iteration


Look! It’s UX strategies!
         Analysis
Problem 1: Predictable, repeatable UX process
Problem 1: Predictable, repeatable UX process




              Problem: how do you make a ‘Predictable,
              rep...
How does strategy help? 3 tests for effectiveness
How does strategy help? 3 tests for effectiveness




               Client stays focused on       Design Team
           ...
Product UX Strategy: the product/service Iteration: 1
Product UX Strategy: the product/service Iteration: 1




   Define product/service                Release   (Fixed date)

...
Problem 2: Synching two types of UX Strategy
Problem 2: Synching two types of UX Strategy

  1. Product Strategy




                            2. Process Strategy
Problem 2: Synching two types of UX Strategy
Problem 2: Synching two types of UX Strategy

  1. Product Strategy




                            2. Process Strategy
Jonathan Arnowitz
Product UX Strategy: the organization   Stroomt Interactions
Jonathan Arnowitz
Product UX Strategy: the organization        Stroomt Interactions




     Why do you exist




   What ...
Jonathan Arnowitz
Product UX Strategy: the organization          Stroomt Interactions




  Mission Statement




        ...
Goals




        Principles
Business Case/Plan
Channels
2. Product UX Strategy: the product/service
               Iteration: 2




                                       Release...
2. Product UX Strategy: the product/service
               Iteration: 2

   Company UX Strategy
  Prioritize Business Plan...
2. Product UX Strategy: the product/service
               Iteration: 2

   Company UX Strategy
  Prioritize Business Plan...
2. Product UX Strategy: the product/service
              Still a problem




                                       Relea...
2. Product UX Strategy: the product/service
              Still a problem

   Company UX Strategy
  Prioritize Business Pl...
2. Product UX Strategy: the product/service
              Still a problem

   Company UX Strategy
  Prioritize Business Pl...
3. Iterative nature of design
3. Iterative nature of design

       IxD
3. Iterative nature of design

       IxD                      IA
3. Iterative nature of design

       IxD                      IA




     TD
3. Iterative nature of design

       IxD                      IA




     TD
                                VD
3. Iterative nature of design
3. Iterative nature of design

       IxD
3. Iterative nature of design

       IxD                      IA
3. Iterative nature of design

       IxD                      IA




     TD
3. Iterative nature of design

       IxD                      IA




     TD
                                VD
3. Iterative nature of design

       IxD                                      IA




     TD
                            ...
2. Product UX Strategy: Iteration 3




                                      Release   (Fixed date)



    Gather require...
2. Product UX Strategy: Iteration 3


   Company UX Strategy
   Prioritize Business Plan
   Define product/service         ...
2. Product UX Strategy: Iteration 3


   Company UX Strategy
   Prioritize Business Plan
   Define product/service         ...
2. Product UX Strategy: Iteration 4
2. Product UX Strategy: Iteration 4
                     Mission Statement
            Vision                         Prio...
But we’re still not there
UX Process Strategy
UX Process Strategy




   Many times the game is lost before it’s begun
Process UX Strategy
Process UX Strategy



                              To required ends
  The right inputs




                      The rig...
Process UX Strategy




  Contradictory                  Iterative Design
  Requirements
                       Multiple C...
Requirements from all stakeholder
Requirements from all stakeholder




                                      Technical Team
           End Users
Internal
 ...
Jonathan Arnowitz
Requirements from internal sources   Stroomt Interactions
Jonathan Arnowitz
Requirements from internal sources               Stroomt Interactions




              Iterating intern...
Requirements from experts
Requirements from experts
             Heuristic Reviews




                             Expert Reviews
Workshops

            One on one interviews
Self-reporting tools

                 Surveys

                           Site visits
Reiterated Product UX Strategy, iteration 4
Reiterated Product UX Strategy, iteration 4
                              Mission Statement
           Vision             ...
Conceptual design - team approach
Conceptual design - team approach




     The whole is greater than the sum of its parts
Conceptual design - 5:3:1




                     5
                            3
                                1
Conceptual design - 5:3:1




                     5
                            3
                                1
Conceptual design - Quadricentric
Conceptual design - Quadricentric




                              For
                     If
                          ...
Triangulated Stakeholder Feedback
Triangulated Stakeholder Feedback




                       Prototyping participatory
                            design ...
Reiterated Product UX Strategy, iteration 5
Reiterated Product UX Strategy, iteration 5
                              Mission Statement
           Vision             ...
Still not there, and getting very tired
Still not there, and getting very tired




                                      Test/Release   (fixed date)
             ...
Evaluations based on carefully selected metrics
Evaluations based on carefully selected metrics




   Designs to punish




              Designs to reward
Evaluations based on carefully selected metrics
Evaluations based on carefully selected metrics




 Decisions NOT based on taste


  Taste and Intelligence guides the de...
Professional analysis
Reiterated Product UX Strategy, iteration 5
                              Mission Statement
           Vision             ...
A Basic UX Strategy Landscape

                               Mission Statement

                    Vision               ...
A Basic UX Strategy Landscape


                            Mission Statement
                 Vision                     ...
A Basic UX Strategy Landscape
                                        Workshops
                                          ...
A Basic UX Strategy Template


                                  Mission Statement
                     Vision            ...
We made it
We made it
We made it
We made it
We made it
We made it
Thanks to:
       THE PAINTERS
       Jan Steen
       Pieter Breugel
       Hendrick Avercamp
       Rembrandt van Rijn
 ...
UX Strategy through the paintings of Jan Steen
UX Strategy through the paintings of Jan Steen
UX Strategy through the paintings of Jan Steen
UX Strategy through the paintings of Jan Steen
UX Strategy through the paintings of Jan Steen
UX Strategy through the paintings of Jan Steen
UX Strategy through the paintings of Jan Steen
UX Strategy through the paintings of Jan Steen
UX Strategy through the paintings of Jan Steen
UX Strategy through the paintings of Jan Steen
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UX Strategy through the paintings of Jan Steen

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A presentation I gave at the UX Cocktail Hour 20 January 2010 on User Experience Strategy as told through the paintings of Jan Steen. This presentation needs a narrator I'm afraid, it attacks the notion that current UX processes are a strategy by outlining what a real UX strategy should be.

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UX Strategy through the paintings of Jan Steen

  1. 1. UX Strategy as told by the Paintings of Jan Steen (and friends) Jonathan Arnowitz Stroomt Interactions UX Cocktail Hour 20 October 2010
  2. 2. Look! It’s UX strategies!
  3. 3. Look! It’s UX strategies!
  4. 4. Iteration Look! It’s UX strategies! Analysis
  5. 5. Problem 1: Predictable, repeatable UX process
  6. 6. Problem 1: Predictable, repeatable UX process Problem: how do you make a ‘Predictable, repeatable process’ out of an open-ended process which relies on expert analysis. There is no one size fits all solution ...but we’ll try
  7. 7. How does strategy help? 3 tests for effectiveness
  8. 8. How does strategy help? 3 tests for effectiveness Client stays focused on Design Team business value stays focused on the Concept Predictable, repeatable UX process
  9. 9. Product UX Strategy: the product/service Iteration: 1
  10. 10. Product UX Strategy: the product/service Iteration: 1 Define product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD
  11. 11. Problem 2: Synching two types of UX Strategy
  12. 12. Problem 2: Synching two types of UX Strategy 1. Product Strategy 2. Process Strategy
  13. 13. Problem 2: Synching two types of UX Strategy
  14. 14. Problem 2: Synching two types of UX Strategy 1. Product Strategy 2. Process Strategy
  15. 15. Jonathan Arnowitz Product UX Strategy: the organization Stroomt Interactions
  16. 16. Jonathan Arnowitz Product UX Strategy: the organization Stroomt Interactions Why do you exist What you produce/ Who you are. provide.
  17. 17. Jonathan Arnowitz Product UX Strategy: the organization Stroomt Interactions Mission Statement Vision Brand Design
  18. 18. Goals Principles
  19. 19. Business Case/Plan
  20. 20. Channels
  21. 21. 2. Product UX Strategy: the product/service Iteration: 2 Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD
  22. 22. 2. Product UX Strategy: the product/service Iteration: 2 Company UX Strategy Prioritize Business Plan Define product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD
  23. 23. 2. Product UX Strategy: the product/service Iteration: 2 Company UX Strategy Prioritize Business Plan Define product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD
  24. 24. 2. Product UX Strategy: the product/service Still a problem Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD
  25. 25. 2. Product UX Strategy: the product/service Still a problem Company UX Strategy Prioritize Business Plan Define product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD
  26. 26. 2. Product UX Strategy: the product/service Still a problem Company UX Strategy Prioritize Business Plan Define product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD
  27. 27. 3. Iterative nature of design
  28. 28. 3. Iterative nature of design IxD
  29. 29. 3. Iterative nature of design IxD IA
  30. 30. 3. Iterative nature of design IxD IA TD
  31. 31. 3. Iterative nature of design IxD IA TD VD
  32. 32. 3. Iterative nature of design
  33. 33. 3. Iterative nature of design IxD
  34. 34. 3. Iterative nature of design IxD IA
  35. 35. 3. Iterative nature of design IxD IA TD
  36. 36. 3. Iterative nature of design IxD IA TD VD
  37. 37. 3. Iterative nature of design IxD IA TD VD Iterative not engineering!
  38. 38. 2. Product UX Strategy: Iteration 3 Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD
  39. 39. 2. Product UX Strategy: Iteration 3 Company UX Strategy Prioritize Business Plan Define product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate Detailed Design IA IxD VD TD
  40. 40. 2. Product UX Strategy: Iteration 3 Company UX Strategy Prioritize Business Plan Define product/service Release (Fixed date) Gather requirements Conceptual Design Test/Evaluate IA Detailed Design IxD IA IxD VD TD VD TD
  41. 41. 2. Product UX Strategy: Iteration 4
  42. 42. 2. Product UX Strategy: Iteration 4 Mission Statement Vision Prioritize BizPlan Goals and Principles Define product/service Channels Gather requirements Brand Design Conceptual Design Business Case/Plan Iterative Design IA IxD Test/Release (fixed date) TD VD
  43. 43. But we’re still not there
  44. 44. UX Process Strategy
  45. 45. UX Process Strategy Many times the game is lost before it’s begun
  46. 46. Process UX Strategy
  47. 47. Process UX Strategy To required ends The right inputs The right means
  48. 48. Process UX Strategy Contradictory Iterative Design Requirements Multiple Concepts - Stroomt 5:3:1 Process Quadricentric Design - Gilbert Cockton
  49. 49. Requirements from all stakeholder
  50. 50. Requirements from all stakeholder Technical Team End Users Internal Domain Business Leaders specialists
  51. 51. Jonathan Arnowitz Requirements from internal sources Stroomt Interactions
  52. 52. Jonathan Arnowitz Requirements from internal sources Stroomt Interactions Iterating internally with client
  53. 53. Requirements from experts
  54. 54. Requirements from experts Heuristic Reviews Expert Reviews
  55. 55. Workshops One on one interviews
  56. 56. Self-reporting tools Surveys Site visits
  57. 57. Reiterated Product UX Strategy, iteration 4
  58. 58. Reiterated Product UX Strategy, iteration 4 Mission Statement Vision Prioritize BizPlan Goals and Principles Define product/service Channels Gather requirements Users Experts Brand Design Stakeholders Business Case/Plan Conceptual Design Test/Release (fixed date) IA IxD Iterative Design TD VD
  59. 59. Conceptual design - team approach
  60. 60. Conceptual design - team approach The whole is greater than the sum of its parts
  61. 61. Conceptual design - 5:3:1 5 3 1
  62. 62. Conceptual design - 5:3:1 5 3 1
  63. 63. Conceptual design - Quadricentric
  64. 64. Conceptual design - Quadricentric For If Whom? What? Why?
  65. 65. Triangulated Stakeholder Feedback
  66. 66. Triangulated Stakeholder Feedback Prototyping participatory design sessions Do other things with other stakeholders
  67. 67. Reiterated Product UX Strategy, iteration 5
  68. 68. Reiterated Product UX Strategy, iteration 5 Mission Statement Vision Prioritize BizPlan Goals and Principles Define product/service Channels Gather requirements Users Experts Brand Design Stakeholders Team 5:3:1 Quadricentric Business Case/Plan Conceptual Design Test/Release (fixed date) IA IxD Iterative Design TD VD
  69. 69. Still not there, and getting very tired
  70. 70. Still not there, and getting very tired Test/Release (fixed date) Test/Release (fixed date Test/Release (fixed date)
  71. 71. Evaluations based on carefully selected metrics
  72. 72. Evaluations based on carefully selected metrics Designs to punish Designs to reward
  73. 73. Evaluations based on carefully selected metrics
  74. 74. Evaluations based on carefully selected metrics Decisions NOT based on taste Taste and Intelligence guides the design Metrics evaluates the design against business goals
  75. 75. Professional analysis
  76. 76. Reiterated Product UX Strategy, iteration 5 Mission Statement Vision Prioritize BizPlan Goals and Principles Define product/service Channels Gather requirements Users Experts Brand Design Stakeholders Team 5:3:1 Quadricentric Business Case/Plan Conceptual Design Test/Release (fixed date) IA IxD Iterative Design TD VD
  77. 77. A Basic UX Strategy Landscape Mission Statement Vision Prioritize BizPlan Goals and Principles Define product/service Channels Gather requirements Brand Design Business Case/Plan Conceptual Design IxD VD Iterative Design IA TD
  78. 78. A Basic UX Strategy Landscape Mission Statement Vision Prioritize BizPlan Goals and Principles Define product/service Channels Gather requirements Brand Design Business Case/Plan Conceptual Design IxD IA VD Iterative Design TD
  79. 79. A Basic UX Strategy Landscape Workshops Brainstorming Competetive analysis Market research The Strategic grid Mission Statement Release workshop Vision Prioritize BizPlan Trends Analysis Workshops Brainstorming Rapid Prototyping Goals and Principles Define product/service Site Visits Competetive Landscape Experts Surveys End User Channels Participatory design Workshops Gather requirements Innovation workshop Brand Design Participatory Stakeholder workshops Prototyping Org ID Workshops Business Case/Plan Conceptual Design Marketing and Business Analysis IxD 5:3:1 IA VD Team Quadricentric Iterative Design Baseline TD Evaluation Release Feedback Experts End User Other Stakeholder workshops
  80. 80. A Basic UX Strategy Template Mission Statement Vision Prioritize BizPlan Goals and Principles Define product/service Experts End User Channels Workshops Gather requirements Brand Design Stakeholder workshops Business Case/Plan Conceptual Design IxD 5:3:1 IA VD Team Quadricentric Iterative Design TD Evaluation End User Other Stakeholder workshops
  81. 81. We made it
  82. 82. We made it
  83. 83. We made it
  84. 84. We made it
  85. 85. We made it
  86. 86. We made it
  87. 87. Thanks to: THE PAINTERS Jan Steen Pieter Breugel Hendrick Avercamp Rembrandt van Rijn Johannes Vermeer STROOMT Simone Stroomer Iwan Cuijpers Maarten Woldring Menno van de Laarschot Rene Scheffer Doreen Kapaan Thank you, any questions?

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