Blogs and Twitter <br />for Individuals and Institutions<br />Presented by<br />Graham Lavender<br />Liaison Librarian, Mc...
http://www.flickr.com/photos/verityatthedisco/4193432039/<br />
Everything I know about blogging I learned from John Dupuis<br />
<ul><li>Join the conversation
Promote yourself</li></ul>Why blog (or use Twitter)?<br />
“A blog (a contraction of the term &quot;web log&quot;) is a type of website, usually maintained by an individual with reg...
Top 10 Blogs<br />
<ul><li>“Biblioblogosphere”
LISWiki
Walt Crawford’s Liblog Landscape</li></ul>LIS blogs<br />
<ul><li>Currency
Wide range of viewpoints
Learn about the community</li></ul>Why you should read blogs<br />
<ul><li>Ask your friends for recommendations</li></ul>The Annoyed Librarian<br />Librarian in Black<br />Information Wants...
Set up an RSS feed reader
Leave comments</li></ul>How to read blogs<br />
Individual (student or professional) blogs<br />Multi-contributor blogs<br />Institutional blogs<br />Types of blogs<br />
<ul><li>You are an exhibitionist
You were inspired by a really excellent talk
You enjoy writing
You want to impress potential employers
You want to become a participant in the online conversation</li></ul>Reasons to start your own blog<br />
Reasons to not start your own blog<br />http://www.flickr.com/photos/remibridot/2218573670/<br />
Creating a blog<br /><ul><li>My advice: sign up for a free account at WordPress</li></li></ul><li>My Blog<br />http://insp...
<ul><li>Have a focus
Write at least two interesting posts before you start advertising
Don’t obsess over the layout at first
Advertise, advertise, advertise</li></ul>starting your own blog<br />
<ul><li>Start with your friends, classmates, colleagues
Add yourself to the LISWiki
Leave comments on other blogs, especially ones on a similar topic
Write posts linking to posts from other blogs
Add your URL to your email signature and business card</li></ul>Advertising your blog<br />
<ul><li>Visit your favourite blogs, and try to discover some new ones
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Graham Lavender on blogs and Twitter at Web 2.You 2010

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Graham Lavender's presentation from Web 2.You 2010 at McGill University: Blogs and Twitter for Individuals and Institutions

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Graham Lavender on blogs and Twitter at Web 2.You 2010

  1. 1. Blogs and Twitter <br />for Individuals and Institutions<br />Presented by<br />Graham Lavender<br />Liaison Librarian, McGill Library<br />February 5, 2010<br />
  2. 2. http://www.flickr.com/photos/verityatthedisco/4193432039/<br />
  3. 3. Everything I know about blogging I learned from John Dupuis<br />
  4. 4. <ul><li>Join the conversation
  5. 5. Promote yourself</li></ul>Why blog (or use Twitter)?<br />
  6. 6. “A blog (a contraction of the term &quot;web log&quot;) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. &quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog.”<br />- Wikipedia<br />What is a blog?<br />
  7. 7. Top 10 Blogs<br />
  8. 8. <ul><li>“Biblioblogosphere”
  9. 9. LISWiki
  10. 10. Walt Crawford’s Liblog Landscape</li></ul>LIS blogs<br />
  11. 11. <ul><li>Currency
  12. 12. Wide range of viewpoints
  13. 13. Learn about the community</li></ul>Why you should read blogs<br />
  14. 14. <ul><li>Ask your friends for recommendations</li></ul>The Annoyed Librarian<br />Librarian in Black<br />Information Wants to be Free<br />LISNews<br /><ul><li>Blogrolls: read your favourite bloggers’ favourite blogs
  15. 15. Set up an RSS feed reader
  16. 16. Leave comments</li></ul>How to read blogs<br />
  17. 17. Individual (student or professional) blogs<br />Multi-contributor blogs<br />Institutional blogs<br />Types of blogs<br />
  18. 18. <ul><li>You are an exhibitionist
  19. 19. You were inspired by a really excellent talk
  20. 20. You enjoy writing
  21. 21. You want to impress potential employers
  22. 22. You want to become a participant in the online conversation</li></ul>Reasons to start your own blog<br />
  23. 23. Reasons to not start your own blog<br />http://www.flickr.com/photos/remibridot/2218573670/<br />
  24. 24.
  25. 25. Creating a blog<br /><ul><li>My advice: sign up for a free account at WordPress</li></li></ul><li>My Blog<br />http://inspiredlibraryschoolstudent.wordpress.com/<br />
  26. 26. <ul><li>Have a focus
  27. 27. Write at least two interesting posts before you start advertising
  28. 28. Don’t obsess over the layout at first
  29. 29. Advertise, advertise, advertise</li></ul>starting your own blog<br />
  30. 30. <ul><li>Start with your friends, classmates, colleagues
  31. 31. Add yourself to the LISWiki
  32. 32. Leave comments on other blogs, especially ones on a similar topic
  33. 33. Write posts linking to posts from other blogs
  34. 34. Add your URL to your email signature and business card</li></ul>Advertising your blog<br />
  35. 35. <ul><li>Visit your favourite blogs, and try to discover some new ones
  36. 36. Don't worry that you always have to be 100% original and groundbreaking
  37. 37. Solicit guest posts
  38. 38. Don't take yourself too seriously</li></ul>Staying Motivated<br />
  39. 39. <ul><li>Professionals want to help you
  40. 40. Your blog can set you apart
  41. 41. Start thinking and writing about the trends and issues they don't teach in school
  42. 42. You have more to say than you think</li></ul>For students<br />
  43. 43.
  44. 44. Types:<br /><ul><li>Association blogs
  45. 45. Institutional blogs
  46. 46. Conference blogs</li></ul>Re:Generations Blog<br />Advantages:<br /><ul><li>Interaction among contributors
  47. 47. Broad audience
  48. 48. Less pressure to post frequently</li></ul>Multi-Contributor blogs<br />
  49. 49. McGill Library has two blogs:<br /><ul><li>The McGill Library Blog (for students, faculty, and other clients)
  50. 50. The McGill Library Staff Blog (for McGill Library staff)</li></ul>McGill Library blogs<br />
  51. 51. McGill Library blog (for clients)<br />http://blogs.mcgill.ca/library/<br />
  52. 52. McGill Library Staff Blog<br />
  53. 53. <ul><li>Prepare a business case
  54. 54. Advertise, advertise, advertise
  55. 55. Start with a small group of people who are ready and willing to post
  56. 56. Create guidelines
  57. 57. Get support from the top
  58. 58. Don’t worry that it will be as hard to maintain as a website</li></ul>Lessons Learned: the McGill Library Experience<br />
  59. 59. Microblogging (Twitter)<br />Micro = very small<br />Blogging = blogging<br />
  60. 60. <ul><li>I wrote about Web 2.You on my blog
  61. 61. I blogged about Web 2.You</li></ul>But<br /><ul><li>I wrote about Web 2.You on Twitter
  62. 62. I tweeted about Web 2.You</li></ul>Word usage<br />
  63. 63. http://www.qwantz.com/index.php?comic=1417<br />
  64. 64. <ul><li>Like blogging, but each post is limited to 140 characters
  65. 65. Popular with celebrities and “celebrities”
  66. 66. Post to Twitter through text message, browser, or desktop application</li></ul>Lifehacker’s Five Best Twitter Clients<br />Twitter<br />
  67. 67. Let’s try it out<br />
  68. 68. Twitter is:<br /><ul><li>More immediate
  69. 69. More ubiquitous
  70. 70. Less flexible in terms of length
  71. 71. Less flexible in terms of content</li></ul>Why not do both?<br />Twitter vs. Blogging<br />
  72. 72. <ul><li>What I’m doing right now
  73. 73. What I’m going to be doing in the near future
  74. 74. What my friends are doing now/in the near future
  75. 75. What you should be doing now/in the near future</li></ul>Twitter for individuals<br />
  76. 76. <ul><li>McGill Library’s Twitter account
  77. 77. Promote new services and events
  78. 78. Interact directly with students (examples: #1, #2)</li></ul>At McGill:<br /><ul><li>Tweet while working on chat reference
  79. 79. Cheat sheet of possible tweets
  80. 80. Training (more than you might expect)</li></ul>Twitter for Institutions<br />
  81. 81. <ul><li>Accept that it will be scary
  82. 82. Use it to join the conversation
  83. 83. Use it to promote yourself
  84. 84. There’s nothing stopping you – DO IT!</li></ul>Conclusion<br />
  85. 85. Thank you!<br />Look me up online:<br />The Inspired Library School Student<br />Twitter: @guybrariang<br />My shared items on Google Reader<br />Facebook<br />LinkedIn<br />Flickr<br />Thank You<br />

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