Being Digital The Future Of Pr Daryl Willcox October 2009

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Revised version of my Online PR presentation

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Being Digital The Future Of Pr Daryl Willcox October 2009

  1. 1. Being Digital the Future of PR Daryl Willcox Chairman Daryl Willcox Publishing
  2. 3. Important?
  3. 4. More important?
  4. 5. Why digital? <ul><li>Your stakeholders are online </li></ul><ul><li>The media is in transformation </li></ul><ul><li>You can learn from online communities </li></ul><ul><li>PR is ideally suited to this role </li></ul>
  5. 6. Trad media is slipping
  6. 7. What is happening to media? <ul><li>Fickle audiences – going online </li></ul><ul><li>Falling print readerships </li></ul><ul><li>Falling ad revenues </li></ul><ul><li>Media fragmentation </li></ul><ul><li>Journalists behaviour changing </li></ul>
  7. 8. What this means for PR <ul><li>Shift focus to online </li></ul><ul><li>High speed – goodbye 'news cycle' </li></ul><ul><li>Direct to stakeholder engagement </li></ul><ul><li>Understand SEO and analytics </li></ul><ul><li>Threat from other disciplines </li></ul><ul><li>Educate your chief exec </li></ul>
  8. 9. How? <ul><li>Play with social media – best way to learn </li></ul><ul><li>Identify target audience </li></ul><ul><li>Find them online (search) </li></ul><ul><li>Listen (very important) </li></ul><ul><li>Engage (with transparency) </li></ul><ul><li>Get press releases online </li></ul><ul><li>Deliver variety of content </li></ul>
  9. 10. Monitor http://pipes.yahoo.com/pipes/pipe.info?_id=CJIfk9AC3hGCzbLYrbQIDg
  10. 11. Resources <ul><li>Six Tips </li></ul><ul><ul><li>www.dwpubsporadic.com/online-pr.html </li></ul></ul><ul><li>Online PR whitepaper </li></ul><ul><ul><li>www.dwpub.com/whitepapers </li></ul></ul><ul><li>Book: Online PR </li></ul><ul><ul><li>sn.im/onlinepr </li></ul></ul><ul><li>Book: New Rules of Marketing and PR </li></ul><ul><ul><li>sn.im/newrulesbook </li></ul></ul>
  11. 12. Twitter fun (this is where we use social media live to bring expertise into this presentation)
  12. 13. Thanks for your time See you on Twitter @darylwillcox This presentation can be found at: www.slideshare.net/darylwillcox/online-pr-1658047

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