INSM as first Magnolia 4.0 reference

INSM.de as first 4.0 Enterprise reference Basel | September 2009

a About what we talk … 01 old & new INSM website 02 reasons to choose Magnolia 03 multi-client capability 04 project management experience Die hier erarbeiteten Gedanken und Vorschläge sind geistiges Eigentum der Aperto AG und unterliegen dem Urheberrecht. Jede ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet. 2

Full service provider for digital communication Facts & figures Our Services Founded in 1995 Consulting and Strategy 7.4 Mil. € total revenue Design & Information architecture 100 employees Technology and Hosting Top 25 agency in Germany Editorial text Online Marketing Services 3

Aperto & Magnolia A sucessfull partnership since 2006 Certified Partner since 2007 Experience with 15 projects based on Magnolia CMS so far, e.g. Siemens Home Appliances Deutschland Card (Bertelsmann) Frankfurt School of Finance & Management Joint product development of the version 4.0, especially Standard Templating Kit Worldwide first implementation of a project based on Magnolia 4.0 (www.insm.de) 4

The site before relaunch Dezember 2008

The old startpage Made in 2002 No modern look&feel 6

Concept & Content Navigation was not developed with the content 3000 sites of content Only a few sites can be found via navigation No INSM editorial concept no emotions text deserts 7

Aperto CMS High development costs No product development Costs for different project needs No predefined templates Dynamic & external data inefficient maintenance Teaser & articles has to be entered separately maintenance needs 4 times longer (switch frontend / backend) 8

Reasons to choose Magnolia …

The site after Relaunch April 2004 Magnolia 4.0 Enterprise Edition New design New site structure 10

Reasons to choose Magnolia Commercial Product Upgrade capabilities Vendor Support Open Source / Java Separate Instances for Author & Live Scalability reliability / Loadbalancer 11

Reasons to choose Magnolia Magnolia Backend Frontend editing Automatic teaser generation for section-sites Cut/Copy site structure 12

Reasons to choose Magnolia Standard Templating Kit (STK) Pool with 17 Templates (SEO/BITV) Conception: Initial Definitions Raster hor./vert. Navigation Marginale column Design: Styledefinition (CSS) For the INSM 12 Templates 13

Reasons to choose Magnolia Standard Templating Kit (STK) Pool with 17 Templates (SEO/BITV) Conception: Initial Definitions Raster hor./vert. Navigation Marginale column Design: Styledefinition (CSS) For the INSM 12 Templates 6 Templates build by our own 14

Reasons to choose Magnolia Standard Templating Kit (STK) Pool with 17 Templates (SEO/BITV) Conception: Initial Definitions Raster hor./vert. Navigation Marginale column Design: Styledefinition (CSS) For the INSM 12 Templates 6 Templates build by our own 15

Reasons to choose Magnolia Key Functionalities Screenshot Backend Category cloud Comments News-Overview (Standard in Version 4.1) Event-Overview (Standard in Version 4.1) RSS Import / Export Glossary Extension Newsletter 16

Reasons to choose Magnolia Key Functionalities Screenshot Backend Category cloud Comments News-Overview (Standard in Version 4.1) Event-Overview (Standard in Version 4.1) RSS Import / Export Glossary Extension Newsletter 17

Reasons to choose Magnolia Key Functionalities Screenshot Backend Category cloud Comments News-Overview Event-Overview (Standard in Version 4.1) RSS Import / Export Glossary Extension Newsletter 18

Reasons to choose Magnolia Key Functionalities Screenshot Backend Category cloud Comments News-Overview Event-Overview RSS Import / Export Glossary Extension Newsletter 19

Reasons to choose Magnolia Key Functionalities Screenshot Backend Category cloud Comments News-Overview Event-Overview RSS Import / Export Glossary Extension Newsletter 20

Reasons to choose Magnolia Key Functionalities Screenshot Backend Category cloud Comments News-Overview Event-Overview RSS Import / Export Glossary Extension 21

Reasons to choose Magnolia modularity – Campaign Monitor ASP Interface Interface Test with INSM Newsletter after Relaunch Standard in Version 4.1 Prices: 22

multi-client capability …

multi-client capability www.insm-bayern.de Cloning sites in a few days 24

multi-client capability www.einstieg-in-arbeit.de Doughter design in a few hours 25

multi-client capability www.insm-newsroom.de Newsroom as Extension RSS Import Modul 26

project management experience …

project management experience Screenshot Backend Specialist Groups: Conception / Design / Frontend / Backend / PM No Waterfall STK experience Groups work parallel at the prototype Scrum orientated 28

project management experience Screenshot Backend Specialist Groups: Conception / Design / Frontend / Backend / PM No Waterfall STK experience Groups work parallel at the prototype Scrum orientated 29

project management experience Screenshot Backend Specialist Groups: Conception / Design / Frontend / Backend / PM No Waterfall STK experience Groups work parallel at the prototype Scrum orientated Less effort in man days 30

Learnings & Recommendations Much effort at the beginning of the project More projects – more efficient teamwork Assemble know how Faster results in a project 31

Technical Track Aperto Experience Report: Developing with Magnolia 4.0 / STK Time: 14:50 - 15:35 32

Thank you Hendrik Kaiser Senior Project manager Email: hendrik.kaiser@aperto.de Phone: +49 (0)30 28 39 21-425 Fax: +49 (0)30 28 39 21-29 Aperto AG - In der Pianofabrik Chausseestr. 5 10115 Berlin 33

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INSM as first Magnolia 4.0 reference

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