Using semantic to enhance content

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Presentation at SES Chicago. Using labeled links (vocabulary,) strong identifiers and standard markup formats such as HTML5 Microdata makes your content more machine readable, enhancing SEO among …

Presentation at SES Chicago. Using labeled links (vocabulary,) strong identifiers and standard markup formats such as HTML5 Microdata makes your content more machine readable, enhancing SEO among other things.

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  • 1. Using Semantics to Enhance Content Jamie Taylor, Ph.D.
  • 2. What do y’all mean Semantics?
  • 3. ???? SHOCK astonishment amazement daze stupor appall offend impact fight combat nauseate revolt blow bump impact jolt
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8. PageRank tm
  • 9. Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion
  • 10. Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument
  • 11. Shakira Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument
  • 12. 10,704,421 Topics
  • 13.  
  • 14.  
  • 15.  
  • 16. Labeled Links Strong Identifiers (vocabulary) Standard Format
  • 17. Shakira Alec Baldwin 1977 female Penélope Cruz Rick Rubin Colombia Beautiful Liar percussion birthday born-in gender performed friends-with producer performed-with instrument
  • 18. @tags #tags short URLs The Twitter Vocabulary
  • 19.  
  • 20. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔
  • 21.  
  • 22. http://www.myspace.com/shakira http://www.facebook.com/shakira http://twitter.com/shakira http://www.daylife.com/topic/Shakira http://www.bestbuy.com/site/She+Wolf… http://www.guardian.co.uk/music/shakira http://www.last.fm/music/Shakira http://www.netflix.com/RoleDisplay/Shakira/20046629
  • 23. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔ ✔
  • 24. Microformats
    • (Relatively) easy to use
    • Small, fixed vocabulary
    • No standard parsing pattern
    • No strong identifiers
      • Limits utility
  • 25. RDFa
    • Unambiguous identifiers
    • Extensible vocabulary
    • Standard parsing patterns
      • Produces RDF
  • 26. RDF Subject Predicate Object Triple Shakira Knows Penélope Cruz Penélope Cruz Starred In Vanilla Sky Shakira Born “ 1977”
  • 27.  
  • 28.  
  • 29. RDFa
    • Unambiguous identifiers
    • Extensible vocabulary
    • Standard parsing patterns
      • Produces RDF
    • Harder (than you would like) to use
      • Rules about formatting based on RDF
  • 30. … and the winner is…
  • 31. HTML5 Microdata
    • Easy to use
    • Strong identifiers
    • Extensible vocabulary
    • Easy to parse
    • In last call for comments stage!
      • Usable! Now!
  • 32. HTML5 Microdata Tools and Widgets
  • 33. Ontologies < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/business.employment_tenure >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://rdf.freebase.com/ns/business.employment_tenure.company > < http://rdf.freebase.com/ns/en.determine_software >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://rdf.freebase.com/ns/education.education.institution > < http://rdf.freebase.com/ns/en.mounds_view_high_school >.< http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/education.education >.
  • 34. Ontologies < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/business.employment_tenure >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000005b7ab1a > < http://rdf.freebase.com/ns/business.employment_tenure.company > < http://rdf.freebase.com/ns/en.determine_software >. < http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://rdf.freebase.com/ns/education.education.institution > < http://rdf.freebase.com/ns/en.mounds_view_high_school >.< http://rdf.freebase.com/ns/guid.9202a8c04000641f8000000007e53e16 > < http://www.w3.org/1999/02/22-rdf-syntax-ns#type > < http://rdf.freebase.com/ns/education.education >. Labeled Links Strong Identifiers (vocabulary) Standard Format ✔ ✔ ✔ Microformats RDFa Microdata