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Sharpie Strategy Pack
Sharpie Strategy Pack
Sharpie Strategy Pack
Sharpie Strategy Pack
Sharpie Strategy Pack
Sharpie Strategy Pack
Sharpie Strategy Pack
Sharpie Strategy Pack
Sharpie Strategy Pack
Sharpie Strategy Pack
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Sharpie Strategy Pack

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Adam Contois …

Adam Contois
ADV492

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  • 1. Adam Contois<br />ADV492 Social Media <br />April 24, 2010<br />
  • 2. Understanding Sharpie<br />Sharpie is an ink company that is over 100 years old and under the Sharpie name for the last 40 years. <br />Currently involved heavily in sponsorship activities including:<br /><ul><li> Contests
  • 3. Celebrity endorsers
  • 4. The official marker of Disney</li></li></ul><li>The Online Strategy pack will include<br />Social Media<br />Bloggers<br />Public Relations<br />YouTube<br />
  • 5. Social mediaengage consumers <br />Twitter<br /><ul><li>Sharpie Once a Month Pack Give A Way, encourage new followers, once following, have challenges to win product with fastest tweet or trivia questions regarding the brand.
  • 6. Facebook
  • 7. Get sharpie lovers engaged online, branding the Sharpie image in the logo so when users become a fan, sharpie image shows on homepage.
  • 8. Implement a “Sharpie Day’ encouraging users to post pictures of them using product or something they’ve done with them. </li></li></ul><li>Bloggers<br />Inform them first about new products and promotions happening to get the buzz going.<br />Follow bloggers to monitor what they are saying regarding Sharpie products, which can be used to better the company by responding quickly to the wishes and demands of their products. <br />
  • 9. Public relations<br />Use Public Relations with immediate releases of promotional events occurring to create a bigger buzz around the brand and the event both before and after<br />
  • 10. YouTUbe<br />Include more promotional events, including contests, allowing YouTubers the ability to post a video response showing their best piece of art work or copy using Sharpies. <br />Include product updates, commercials and how-to’s which will give the Sharpie user better and bigger ideas. <br />
  • 11. Evaluate success <br />Increase number of followers on Twitter and Fans on Facebook<br />Maintain communication with Bloggers and follow up making sure they are using the information provided to them.<br />Follow other media buzz including the buzz surrounded by the press releases<br />Become a YouTube partner allowing Sharpie to reap benefits of putting advertisements on your page and videos. <br />
  • 12. How MUCH?<br />Twitter – Free<br />Facebook – Free<br />Bloggers – Free<br />Public Relations – Free<br />YouTube – Free<br />Only costs would be those monitoring the buzz around Sharpie and those included in any contests done.<br />Keep the buzz going year round <br />
  • 13. It’s time to cap it. <br />Thank you. <br />

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