Add Presentation

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Add Presentation

  1. 1. ADD PRESENTATION Presented By: Abdullah Amir Fawad Riaz
  2. 3. Introduction <ul><li>Stoneage design an edgy creativity while focusing on modern lines and sleek fits. </li></ul><ul><li>At Stoneage, products are developed keeping consumers, their preferences and demand in mind. </li></ul><ul><li>Each and every item out of their denim/casual-wear collection has been designed keeping in mind the demand and liking of youth. </li></ul>
  3. 4. Target Market <ul><li>Diverse Market </li></ul><ul><ul><li>Educated </li></ul></ul><ul><ul><li>High Income </li></ul></ul><ul><ul><li>Young Single Stage </li></ul></ul><ul><ul><li>Middle Age Single Stage </li></ul></ul>
  4. 5. Group Influence <ul><li>REFERENCE GROUP </li></ul><ul><ul><ul><li>Celebrities </li></ul></ul></ul><ul><ul><ul><ul><li>Identification Influence </li></ul></ul></ul></ul><ul><ul><ul><li>Friends at school </li></ul></ul></ul><ul><ul><ul><ul><li>Approval Of Friends </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Informative Influence </li></ul></ul></ul></ul><ul><ul><ul><li>Roommates </li></ul></ul></ul><ul><ul><ul><ul><li>Informative Influence </li></ul></ul></ul></ul>
  5. 6. SOCIAL STRATIFICATION <ul><li>This add is basically been targeted to the Upper class and the Upper Middle </li></ul><ul><ul><li>OCCUPATION </li></ul></ul><ul><ul><li>INCOME </li></ul></ul><ul><ul><li>EDUCATION </li></ul></ul>
  6. 7. Culture <ul><li>Self Oriented </li></ul><ul><li>Action Oriented </li></ul><ul><li>Instrumental Materialism </li></ul><ul><li>Terminal materialism </li></ul>
  7. 8. Add presentation <ul><li>Walls Ice Cream </li></ul>
  8. 9. Introduction <ul><li>In Pakistan the Heartbrand is called Wall’s </li></ul><ul><li>Offer lighter, healthier products as well as providing old favourites </li></ul><ul><li>Variety of diverse tastes </li></ul>
  9. 10. Target Market <ul><li>Urban Middle class </li></ul><ul><li>Paddle Pops, mainly aimed at children </li></ul><ul><li>Cornettos for teenagers </li></ul><ul><li>Selection - take-home tubs of ice cream targeted at families </li></ul>
  10. 11. Reference Group <ul><li>Families to be attracted towards the product by its packing and the joys shown on the family members </li></ul><ul><li>” Pure Milk....Pure Togetherness” also creates an positive image </li></ul><ul><li>Walls family pack ice cream emphasises on purity, and guaranties the family to have a good health </li></ul>
  11. 12. Social Class <ul><li>The main target of Walls is the people belonging to urban middle class. </li></ul><ul><li>Copy the attributes of elite class (Upward Pull strategy) </li></ul><ul><li>Education </li></ul><ul><li>Occupation </li></ul><ul><li>Income </li></ul>
  12. 13. Culture <ul><li>Pakistan is having a male dominating society so that’s why walls has targeted male in the printed ad </li></ul><ul><li>Traditional thinkers can easily relate to this add </li></ul><ul><li>Symbols and Packaging </li></ul><ul><li>Red colour portrays love and affection </li></ul><ul><li>The packaging of walls is such that it can be recycled and does not effect the nature negatively </li></ul>

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