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Transcript

  • 1. ADD PRESENTATION Presented By: Abdullah Amir Fawad Riaz
  • 2.  
  • 3. Introduction
    • Stoneage design an edgy creativity while focusing on modern lines and sleek fits.
    • At Stoneage, products are developed keeping consumers, their preferences and demand in mind.
    • Each and every item out of their denim/casual-wear collection has been designed keeping in mind the demand and liking of youth.
  • 4. Target Market
    • Diverse Market
      • Educated
      • High Income
      • Young Single Stage
      • Middle Age Single Stage
  • 5. Group Influence
    • REFERENCE GROUP
        • Celebrities
          • Identification Influence
        • Friends at school
          • Approval Of Friends
          • Informative Influence
        • Roommates
          • Informative Influence
  • 6. SOCIAL STRATIFICATION
    • This add is basically been targeted to the Upper class and the Upper Middle
      • OCCUPATION
      • INCOME
      • EDUCATION
  • 7. Culture
    • Self Oriented
    • Action Oriented
    • Instrumental Materialism
    • Terminal materialism
  • 8. Add presentation
    • Walls Ice Cream
  • 9. Introduction
    • In Pakistan the Heartbrand is called Wall’s
    • Offer lighter, healthier products as well as providing old favourites
    • Variety of diverse tastes
  • 10. Target Market
    • Urban Middle class
    • Paddle Pops, mainly aimed at children
    • Cornettos for teenagers
    • Selection - take-home tubs of ice cream targeted at families
  • 11. Reference Group
    • Families to be attracted towards the product by its packing and the joys shown on the family members
    • ” Pure Milk....Pure Togetherness” also creates an positive image
    • Walls family pack ice cream emphasises on purity, and guaranties the family to have a good health
  • 12. Social Class
    • The main target of Walls is the people belonging to urban middle class.
    • Copy the attributes of elite class (Upward Pull strategy)
    • Education
    • Occupation
    • Income
  • 13. Culture
    • Pakistan is having a male dominating society so that’s why walls has targeted male in the printed ad
    • Traditional thinkers can easily relate to this add
    • Symbols and Packaging
    • Red colour portrays love and affection
    • The packaging of walls is such that it can be recycled and does not effect the nature negatively