Colin Eagan Vcu Portfolio

STUDENT PORTFOILO Colin A Eagan VCU Brandcenter Masters Candidate ‘10 Mass Communications Creative Technology 206 N Sheppard St. Richmond, VA 23221 410.598.0098 Coin.A.Eagan@gmail.com EAGAN FEBRUARY 2009 Productions USER EXPERIENCE DESIGN - INFORMATION ARCHITECTURE - DIGITAL STRATEGY Eagan Productions is the one-man shop of Colin Eagan, a Creative Technologist at VCU Brandcenter. In the new Creative Technology track, Colin focuses on user experience design, information architecture and strategy in the digital space. Eagan Productions produces websites for small businesses in the south-east.

INTRODUCTION Who: Colin Alexander Eagan EAGAN Purpose: Tell you all about Colin Why: Since you’ve already read this far Productions “Goal: A summer Meet Colin: From IT Management Consultant to “Creative Technologist” internship in User Who is Colin? Colin Eagan graduated from Davidson College in 2004 with a bachelors in English, and worked as an IT consultant with Accenture after graduation. He is now studying at the VCU Brandcenter, where he is learning to apply Experience, IA, or a more creative side to his IT background. Colin has maintained a side business “Eagan Productions” producing web sites for small business clients for the past two years. Colin likes to run, play piano, and is learning to play the violin and Digital Strategy. ” saxaphone, which currently sound horrible. He has travelled to Egypt, Turkey and Rome, and has published a book. Colin’s Goal: A summer internship in user experience, information architecture, digital strategy or creative technology. A BRIEF TIMELINE TO SAVE YOU TIME: Figure 1.0.1 A well-dressed photo 2008 - 2010 2005 - 2008 2000 - 2004 Big 5 Consulting Experience Davidson College, NC Masters Candidate - IT consulting / Mergers and Aquisitions - BA in English - Creative Technology - Fortune 500 Clients, Financial Services - Founded own newspaper - User Experience - Designed online trainings, Intranet sites - Study Abroad - Information Architecture - Cum Laude graduate - Digital Strategy

CONTENTS What: A lot to look forward to EAGAN Why: Help to orient you Productions So What’s In This Book? Plenty to keep our readers occupied “This book focuses on the ‘behind the This user experience book focuses on the “behind-the-scenes” details that went TS RM EN UP AG into digital work, including wireframes, personas, etc. The following projects ES M scenes’ details, CK AS CU M DI O N RA CH M DO W O EF were completed as part of technology class work for VCU Brandcenter. O TE 3 RS AS Q. FL IR PE LE RE RK /W H BI ER AS such as wireframes O S. O IA W US BU M FL ONE LAPTOP PER CHILD: Proposal for Site Makeover and personas.” Class: “Information Architecture” Big Idea: “OLPC” is a compelling non-profit that is being underserved by its current website. An update is in order. MATCH MOBILE: Match.com Meets Mobile Technology Class: “Mobile Technology” Big Idea: Develop iPhone app for Match.com that uses GPS technology to locate matches in the vicinity of the user ME SEARCH: Meet the You You Never Knew Class: “User Participation Platforms” Big Idea: Combine the concept of Reality Mining with mobile technology to gain insights on the daily lives of users BRAND CENTRAL: The Brandcenter Gets a Social Network Class: “Creative Computational Media” Big Idea: An internal social-network where students can showcase their work, plan schedules, and network with alums TRADITIONAL MEDIA: Misc. non-digital executions PRINT

CASE STUDY Client: VCU BrandCenter Dates: October 2008 EAGAN Productions One Laptop Per Child: Time for a makeover “OPLC pairs an innovative invention Executive Summary: Eagan Productions is to redevelop the existing web presence of One Laptop with a worthy cause. per Child (“OLPC”) to create a more navigable and emotional user experience. At a time when Its web presence non-profits and charitable causes are competing for a piece of the consumer’s ever-shrinking disposable income, it is critical that a non-profit web presence successfully and swiftly communi- must showcase cate the mission and benefits of the organization. OLPC pairs an incredibly innovative invention with a worthy and intriguing cause. Its web presence must showcase both the ingenuity behind them both. ” the laptops and the stories of the children around the world who benefit from them. Project Overview: One Laptop per Child’s current site aims to integrate the simple iconography that characterizes their laptops. The homepage itself contains little else then the four icons representing “One Laptop per Child,” which also serve as the 1st level site organization. While this format is a useful for communicating to viewers the simplistic (and revolutionary) nature of the OLPC laptop interface, the metaphor becomes limiting as a means of organizing a website. Simultaneously, despite the overt simplicity of the homepage, deeper site organization becomes confusing and convoluted. In an initial analysis by Eagan Productions, roughly half of the current site’s pages did not contain enough content to merit their own page. The redesign of the new site will create a cleaner and smoother user experience, while simultaneously focusing on the laptops and the children who use them around the world. Brand Objectives: • Raise awareness of the OLPC name and mission • Showcase the OLPC laptop as a revolutionary tool • Tell the story of the children who benefit from OLPC • Instill visitors with a call-to-action to contribute or donate to OLPC Digital Objectives: • Redevelop homepage with additional detail to convey call-to-action • Increase traffic on Laptop.org compared to YA • Bring site visitors from awareness to engagement Credits: The following team members contributed to this project. Colin Eagan: Concept, design, IA, AS3 mockup

One Laptop Per Child User Experience Proposal

OLPC: Where do we stand currently? Pros Cons …but these benefits are not expressed One Laptop Per child has a lot going adequately in the current website. for it as an organization and mission.. • Innovative product • Compelling mission • Evokes curiosity • Differentiated from “competition” • Opportunity to experience laptop Homepage Features Page • Overly simplified home page • Detailed pages are “walls of words” • Site Does not convey emotion • Missing info under “Children”

Laptop.org Current Link to external site outside Laptop.org Site Structure Note: All spelling and capitalization reflects that found on current site

Confusing or misleading page title Laptop.org Current Site Structure Note: All spelling and capitalization reflects current site

One Laptop Per Child US / Global Default Site Version 1.1 | October 1, 2008 Page 1 of 2 CURRENT VIEW: Web Site Wireframe Fig 0.0 :: One Laptop Per Child :: Home Page 1 Center of the homepage features four colorful 3 icons which are also the high-level ways to give. getting started. languages navigational categories for the site one laptop per The One Laptop Per Child moto is featured 2 here, with a reference (but no link) to child amazon.com. Upper right navigation leads to information for 3 1 donors, a how-to for laptop users, and a setting for changing the website language “Vision” Icon “Laptop” Icon “Participate” Icon “Children” Icon Screenshot 2 give a laptop. get a laptop. change the world. coming nov 17 at amazon.com/xo

One Laptop Per Child US / Global Default Site Version 1.1 | October 1, 2008 Page 2 of 2 CURRENT VIEW: Web Site Wireframe Fig 0.0 :: One Laptop Per Child :: Participate Page 1 Second level navigation makes it difficult to determine specifically what information lies 3 ways to give. getting started. languages beneath each category. What is the one difference between purpose and program? Navigation icons laptop per Use of photos here does a better job of 2 conveying the story and the mission of OLPC, child but the images are very generic purpose program participate propose First level navigation from homepage appears 3 1 here, with dropdown menus that are somewhat misleading. photo photo photo photo 2 Screenshot Explanatory text Explanatory text Explanatory text Explanatory text Explanatory text Explanatory text Explanatory text Explanatory text

Competitive SWOT Analyses vs STRENGHTS WEAKNESSES STRENGHTS WEAKNESSES • Makes use of icons • Difficult to navigate • Site Humanizes mission • Does not differentiate from • Simplified homepage • Giving is not easy • Strong call to action other organizations • Has unique message • Repetition of content • Enables giving • Seems “generic” in look • Unnecessary breakdown of • Portrayal of actual children and feel across the site information • Strong information OPPORTUNITIES THREATS OPPORTUNITIES THREATS • Capture more donors • Site betrays simplicity of • Be more specific • Other sites become even • Generate excitement OLPC taptops more differentiated • Highlight computers

Personas: Who Uses OLPC? Amie Kim, 24 Pat Donellay, 41 Ezenachi Moutabi, 12 Kathleen Coeur, 26 “Wants to learn more” “Ready to make a donation” “Needs laptop user guide” “Seeking a job” Amie is curious to find out more Ezenachi lives in Kigali, Rwanda. Kathleen graduated five years ago Pat heard about the OLPC program details about One Laptop Per Child. He received the laptop from his from Rutgers University, where she at work, and was immediately She heard about it at Hopkins school, which works with the OLPC majored in history. Kathleen interested in logging on to find out University in Baltimore, where she is program (Rwanda is a leader participated in Teach for America more. He has a 10 year old a foreign policy graduate student. among African nations in its for two years following graduation, daughter of his own who he thinks What is the company? How was it adoption of the program). Ezenachi where upon she took a job with a would love to participate in the “give started? How can one get involved? has no previous exposure to the non-profit in Newark, NJ. She is one, get one program.” Pat’s mind Amie is not interested at this stage in internet. He is enthusiastic about interested in finding a new position is dedicated to participating in the participating in the program, but using computers and learning more. in the non-profit sector, and has program before he logs onto the simply wants to learn more. She He likes the simple interface of the heard good things about OLPC. Her site. He has visited the site desires a quick “sense” of what the operating system, and the ability to purpose in visiting the site is to previously to learn more about the program is about, and opportunities connect with other computer users. gather more information on job mission. On this visit, he seeks a to “dig deep” into details that strike He has the opportunity to sign onto opportunities available. A specific fast an efficient way to make his her fancy. A positive user experience the OLPC homepage using the list of jobs would be ideal, although donation, and wants details on how could result in her committing more internet, although this site is NOT at the very least she would like an exactly he will receive his computer. strongly down the road, such as the main one used by participants. email or phone number of someone He is also curious to see how his through volunteering to donating, and His teacher will use the site to allow to get additional information. She donation will impact children spreading a positive image of OLPC children to use the comprehensive would also like to see information abroad, and how he can share this among friends and classmates. how-to guide that is hosted there. on company culture and benefits. experience with his daughter.

Concept Mapping INFORMATION BUYER / SEARCHER DONER Who Who Donate Donate made it How it made it Volunteer How it Volunteer works works Purchase Purchase Humanitarian Humanitarian Work Novel Work Novel Project Project Technology Technology JOB OLPC SEEKER OLPC Laptop Laptop Learn Learn How-to How-to guide guide Who Who LAPTOP Service for Service for uses? USERS uses? Users Users INFORMATION SEARCHER What What for? for?

Recommendations Humanize Simplify Showcase the the site navigation laptops 1 2 3

Link to external site Note: All spelling and capitalization reflects current site

One Laptop Per Child US / Global Default Site Version 1.1 | October 1, 2008 Page 1 of 2 PROPOSED VIEW: Web Site Wireframe Fig 0.0 :: One Laptop Per Child :: Home Page 1 Focus of homepage is a central rotating image of children using the laptops in their Ways to Give. Wiki. Getting Started. home towns. Overlaid with text. one laptop per child Languages. Contact. Career. Call out boxes contain photos and links to key 2 2 features, such as contributing, seeing the laptop and purchasing via the “give one get one” program through Amazon.com Contribute Now 3 Standard navigation contains categories that convey a call-to-action, such as getting involved or meeting the children 3 Our Mission | See the Laptop | Get Involved | Meet the Children See the Laptop Screenshot 1 Rotating image Amazon.com give a laptop. get a laptop. change the world.

One Laptop Per Child US / Global Default Site Version 1.1 | October 1, 2008 Page 2 of 2 PROPOSED VIEW: Web Site Wireframe Fig 0.0 :: One Laptop Per Child :: Home Page 1 Consolidated Flash image showcases the laptop and allows the users to mouse over to Ways to Give. Wiki. Getting Started. see key features, such as the crank, solar one laptop per child power and tablet properties Languages. Contact. Career. 3 Laptop feature Bottom page navigation links back to home See the laptop… 2 and other first level navigation Innovative Design 1 Side navigation uses buttons with photos to 3 link to details on the innovative design and the universal interface Universal Interface Image of laptop Laptop feature Screenshot Laptop feature Laptop feature 2 Home | Mission | See the Laptop | Get Involved | Meet the Children

Summary Conclusions Show the laptop. Show the students. Tell the story.

CASE STUDY Client: VCU BrandCenter Dates: January 2009 EAGAN Productions Match Mobile: Match.com hits the road “The future of mobile proxcimity The Opportunity: Experienced online daters will tell you that when it comes to meeting a new dating is here. ” match, its a good idea to meet face-to-face early on. Whereas dozens of conversations over email or IM may seem positive, there is nothing like an in-person meeting to see if you have “chemistry” with your date. Match Mobile presents an excellent opportunity for Match.com, the prominent online dating service, to embrace the ever-growing trend in personal mobile technology. What makes Match Mobile different? While Match.com currently has an iPhone application, it does not make full use of the benefits of mobile technology. The current application is essentially a reproduction of the company’s website on a mobile device. Match Mobile takes online dating to a whole new level through the concept of proximity dating. This allows users to interact with each other on a personal level like never before. How does it work? Match Mobile is an application that can be downloaded for free onto a device such as an Apple iPhone. To use the app, the user must have an online account with Match.com. When Match Mobile is activated, the application uses the mobile device’s GPS technology to determine the exact locations of other “matches” that the user comes in contact with (i.e. those who fall within a pre-determined distance). The user can then make contact with his or her matches immediately. Users can find matches in bars, clubs, or even walking down the street. Is it safe? It is important to note that all mobile technology that broadcasts a user’s location carries an inherent risk factor. However, with Match Mobile, the user has complete control over when he or she is viewable to others and when invisible. A prominent feature of Match Mobile is profile settings to narrow or enlarge search parameters, thus allowing the user to become viewable to a smaller or greater pool of matches depending on preference. Why Now? Mobile technology is becoming increasing more commonplace, as our world continues to shrink. Match.com has an excellent opportunity in Match Mobile to jump headfirst into mobile proximity dating in a way that is both safe and fun. Credits: The following team members contributed to this project. Colin Eagan: Concept, design, IA, AS3 mockup

User Experience Diagram Launch Match Mobile yes View yes no Become Contact View Matches in Location Detailed Visible? Match? Profile no Use Contact Tool, e.g. yes yes Profile Update Profile Tab Message or Wink Issue? yes no no Keep Searching? yes Settings Update Settings Tab Issue? no yes Other Exit Issue* *Complex profile and setting issues can only be resolved on the complete profile version online at match.com M A T C H M O B I L E

Match Mobile / Global Default Application Version 1.1 | February, 2, 2009 Page 1 of 6 iPhone Application Wireframe Fig 1.0 :: Match Mobile :: Homepage Start button makes your profile viewable to 1 others and activates “scanning mode.” Three buttons are the core of the application 2 Match.com navigation: Profile, Settings, and Matches. 3 Are you ready to meet your match? Welcome to the new Match MOBILE. The welcome page indicates whether search 3 is on or off. SEARCH IS CURRENTLY OFF Start 1 Screenshot 2 Profile Settings Matches M A T C H M O B I L E

STEP 1: User enters Match Mobile Application and arrives at start page. M A T C H M O B I L E

Match Mobile / Global Default Application Version 1.1 | February, 2, 2009 Page 2 of 6 iPhone Application Wireframe Fig 2.0 :: Match Mobile :: Match Sequence Run Display The Stop Search button prevents your profile 1 from being viewed. Bars indicate when your profile is viewable by 2 Match.com others. 2 Display indicates the number of matches in 3 the designated area SEARCH IS CURRENTLY ON Stop Search 1 3 3 CURRENT MATCHES Screenshot Profile Settings Matches M A T C H M O B I L E

STEP 2: User hits “Start Matching” button, transmitting signal to neighboring mobile devices. Number of matches shown at bottom of screen, M A T C H M O B I L E

Match Mobile / Global Default Application Version 1.1 | February, 2, 2009 Page 3 of 6 iPhone Application Wireframe Fig 3.0 :: Match Mobile :: User Profile Page User profile, generated from external source. 1 High-level user details, including name, age, 2 Match.com gender, location, etc. 1 Detailed information from user, including 3 interests and desired traits. 2 3 Screenshot Profile Settings Matches M A T C H M O B I L E

M A T C H M O B I L E

Match Mobile / Global Default Application Version 1.1 | February, 2, 2009 Page 4 of 6 iPhone Application Wireframe Fig 4.0 :: Match Mobile :: Match Sequence Run Display A list of Match features that the user can turn 1 on and off, such as religion, occupation, etc. The application will expand or contact the search accordingly Match.com Buttons that allow the user to select profile 2 features to turn on and off 2 Bottom navigation remains consistent 3 throughout the experience with the three key categories (Profile, Settings, Matches) 1 Screenshot 3 Profile Settings Matches M A T C H M O B I L E

STEP 3: User can alter the parameters on which to search, which can widen or narrow the number of matches. M A T C H M O B I L E

Match Mobile / Global Default Application Version 1.1 | February, 2, 2009 Page 5 of 6 iPhone Application Wireframe Fig 5.0 :: Match Mobile :: Matches Profile Page Profile images of matches, externally loaded 1 Abbreviated profile information to give users a 2 snapshot of matches. 1 User can scroll through list using touch screen 3 2 Screenshot 3 Profile Settings Matches M A T C H M O B I L E

STEP 4: User can view matches in the area, and scroll quickly through the list. M A T C H M O B I L E

Match Mobile / Global Default Application Version 1.1 | February, 2, 2009 Page 6 of 6 iPhone Application Wireframe Fig 6.0 :: Match Mobile :: Proximity Detector Page Match.com icon appears across top of screen 1 while in proximity mode The user appears in icon form in the center of 2 the screen. Radiating pulses go to left and right to indicate search is functioning 1 Matches in the area appear on the screen and 3 move accordingly. A key across the bottom 2 indicates scale (e.g. in = 10 yrds) and the user can increase or decrease to change view Screenshot 3 Profile Settings Matches Component Alenda lux obi ortas libertas Alenda lux obi ortas libertas Alenda lux obi ortas libertas M A T C H M O B I L E

STEP 5: User can see matches on a proximity screen, making use of the mobile device’s GPS technology. Clicking on individuals will take the user to their profile, where they can be sent a message. M A T C H M O B I L E

CASE STUDY Client: VCU BrandCenter Dates: Oct/Nov 2008 EAGAN Productions “There’s gold MeSearch: Meet the you you never knew. in Reality The Challenge: In the Creative Technology track at VCU Brandcenter, we were given the assignment to propose a new technology. This technology could draw from or combine existing Mining. ” technologies to create something new and useful for the consumer, similar to what was accom- plished with Nike Plus. There were no restrictions on the type of technology that could be used. Strategy: After researching emerging technologies from locations such as MIT’s Media Lab, our team saw particular promise in the concept of Reality Mining. Reality mining is the practice of - March 24, 2008 gathering data from cell phones and other mobile devices and using it to drawn conclusions or make predictions. Reality mining is a new field. To date, most applications of the technology have focused on the public sphere to track movements of large quantities of people. For example, the Homeland Security Dept. currently uses GPS-enabled mobile phones and tracking devices installed on commercial vehicles to monitor traffic conditions. Our team asked the question: given the emergence of mobile devices such as iPhones, what if reality mining could be applied on the personal level? The solution we proposed is MeSearch: a personal utility that allows the user to track their habits over time and use them to make useful insights to improve their lives. Execution: MeSearch uses a mobile device’s various components, such as accelerometer, GPS and microphone, to gather data on a person’s daily interactions over time. Categories of data collection include location, commute route, and spending habits. This data is then transmitted to a database where it can be accessed via the MeSearch homepage in the form of a personal profile. Addition- ally, MeSearch leverages external data sources, such as Google maps API, Weather.com API, and personal bank accounts / credit card accounts. Algorithms are used to analyze the various data inputs to generate insights and recommendations on the user’s personal life. Over time, users could see how they can make their lives more efficient by changing spending or travel habits. Our team created a proposal for the MeSearch site look and feel, as well as an inventory of APIs that would need to be interfaced. We also created several promotional videos. Credits: The following team members contributed to this project. Colin Eagan: Strategy, site IA, video, AS3 Jarrod Higgins: Strategy, site IA, video, AS3 Maureen McFee: Art direction, AS3

MeSearch Business Rationale “Meet the you you never knew.” Prepared by: Colin Eagan October 27, 2008 1 Colin Eagan: Proposal For MeSearch

“There’s gold in reality mining.” – March 24,2008 Part 1: Executive Summary The New Frontier of Self Awareness Consider for a moment your daily routine. Each day we go through an infinite number of actions and repetitions: commuting to work, purchasing groceries, meeting friends. But how often do we stop and think about the small things we do and the habits we have? We spend so much time studying everything else in the world, but how often do we stop and study ourselves? Data is everywhere. Everything from where we eat, where we go, what we say, what we buy, how we feel can be quantified. But what do we do with that information? What if there was a tool to help us track and study the daily things we do? What if that tool could tell us how to live our lives better, fuller, more efficiently? And what if it could tell us things about ourselves we never knew. It's time to step into the era of self awareness. It's time to meet MeSearch. MeSearch. “The you you never knew.” MeSearch is a personal utility that allows the user to track their habits over time and use them to make useful insights to improve their lives. MeSearch uses the concept of Reality Mining to gather data subtly and constantly over time. What is Reality Mining? Reality mining is the practice of gathering data from cell phones and other mobile devices and using it to drawn conclusions or make predictions. Reality mining is a new field. To date, most applications of the technology have focused on the public sphere to track movements of large quantities of people. For example, the Homeland Security Dept. recently turned to a small company called Inrix, which was recently spun out of Microsoft (MSFT) and uses GPS-enabled mobile phones and tracking devices installed on commercial vehicles to monitor traffic conditions. Inrix used its models to predict that the loss of the 1.7-mile bridge would result in immediate transport chaos (Business Week, 3.24.08). Reality mining is also being used in health care by entities such as the Center for Disease control to predict reactions to disease epidemics and create contingency plans. What makes MeSearch different? MeSearch is where reality mining gets personal. MeSearch is a reality mining application housed on a mobile device. It uses the device’s various components, such as accelerometer, GPS and microphone, to gather data on a person’s daily interactions over time. Categories of data collection include location, commute route, and spending habits. This data is then transmitted to a database where it can be accessed via the MeSearch homepage in the form of a personal profile. Additionally, MeSearch leverages external data sources, such as Google maps API, Weather.com API, and personal bank accounts / credit card accounts. Algorithms are used to analyze the various data inputs to generate insights and recommendations on the user’s personal life. 2 Colin Eagan: Proposal For MeSearch

Part 2: The Opportunity Why Invest Now? The territory of reality mining as a personal utility tool is virtually unexplored. Recent reality mining efforts have instead focused on broad-reaching public applications of the technology, such as for tracking disaster contingency predictions. These applications have an inherent “Big Brother” side effect, in that the sole purpose of gathering this information is for entities such as the government to track large masses of the population. MeSearch takes the opposite approach. It allows users to gather information on their own lives that they can see and control. MeSearch focuses on enhancing the individual user’s experience by making personalized recommendations on ways to save money and time, and offers insights on personal lives. MeSearch represents a key opportunity to invest in an emerging market with great future potential. Competitive Analysis As an emerging technology, MeSearch does not have any formal competition as such. There are a number of players in the personalized data tracking arena that are tied to particular data streams, such as trends in personal financial information and spending habits. Reality Mining Competitive Analysis Variety of data collected Homeland Security Reality Mining City Planning Reality Mining Public Use Personal Use Mint.com MSN Finance Polls, surveys Single type of data collected 3 Colin Eagan: Proposal For MeSearch

Idea Details: MeSearch employs a two-pronged approach to Reality Mining for the consumer. First, the MeSearch application must be loaded onto the end-user’s personal mobile device, such as an Apple IPhone. When the MeSearch application is switched on, it will continuously gather data “behind the scenes.” For full effectiveness, the mobile device must be equipped with a GPS tracking system, accelerometer, microphone. MeSearch will record trends such as the end user’s commute, amount of time spent at various locations, speed, and personal interactions (voice inflection, etc). This data is then transmitted to the MeSearch database, where it is loaded into the user’s personal profile. Information is also connected to MeSearch via API’s, such as the Yahoo Local API, Weather.com API, or Google Maps API (see figure 1.0). MeSearch will combine both data streams and match against algorithms developed for each category of information to determine trends (see figure 1.1). The complete profile can be viewed via MeSearch.com. Once in MeSearch.com, the end-user can view trends and insights that MeSearch has collected over time. These are displayed in graphical or pictorial format (see figure 1.2 and 1.3 for site map and user interaction diagram. Also see: Wireframes, Appendix). There is also potential to turn the end-user interface into a mobile application, allowing one to access MeSearch feedback from the same mobile device that collects it. Internal Data Sources External Data Sources (Mobile Device Hardware) (Non-Mobile Device) Accelerometer Yahoo Local API Microphone Weather.com API Global Positioning System Bank Statements Figure 1.0 Examples of external and internal sources of data 4 Colin Eagan: Proposal For MeSearch

Figure 1.1 Demonstration of data streams running through sample algorithm to determine output. 5 Colin Eagan: Proposal For MeSearch

Figure 1.2 Flow Diagram: User Actions and MeSearch Actions 6 Colin Eagan: Proposal For MeSearch

Figure 1.3 MeSearch Site Map Market Penetration: A key benefit to MeSearch is that it can be run on any mobile device with the appropriate hardware (GPS, accelerometer, microphone). Such devices are becoming increasingly popular as single-function mobile phones are replaced with multi-functioning improvements. MeSearch would make an ideal application for an Apple IPhone, for example. MeSearch can also benefit from the trend of those who use personal analysis tools such as MSN Finance or Mint.com to track their spending habits, or Nike Plus, which tracks exercise progress. The advent and increasing popularity of such tools makes this an ideal time to invest in taking MeSearch mainstream. 7 Colin Eagan: Proposal For MeSearch

Part 3: Action Plan Development and deployment of MeSearch will take place according to the following work- streams: – Develop algorithms – Interface with APIs – Create database to store data – Develop mobile device application (data recorder) – Develop end-user application (web-based) – Alpha Testing – Beta Testing – UAT Testing – Quality Assessment – Marketing and Promotion – Maintenance/BAU – Patent registration* Note: MeSearch will be submitted for a formal patenting process. 8 Colin Eagan: Proposal For MeSearch

MeSearch User Portal / Global Default Site Version 1.2 | November, 18, 2008 Page 1 of 3 Web Site Wireframe Fig 1.0 :: MeSearch User Portal :: Home Page 1 User login based on email and password to allow access to personal account Login: Email and Password MeSearch 1 Rotating quotations from MeSearch users Home Features Why Use? About 2 describing the benefits of MeSearch. Below, images of situations in which MeSearch is used, e.g. shopping, commuting, interacting 3 Image of MeSearch icons for different categories, e.g. Gas, Restaurants, Groceries, User Quotations Spending, etc. Will become enabled once user logs in Discover the you you never knew. 2 Screenshot MeSearch Images 3 icon icon icon icon icon icon icon icon icon icon icon Proposal for MeSearch Colin Eagan 2008

MeSearch User Portal / Global Default Site Version 1.2 | November, 18, 2008 Page 2 of 3 Web Site Wireframe Fig 1.1 :: MeSearch User Portal :: Profile Home Page 1 User will be directed to a list of Insights based on the data that has been collected from that Logout | Return to Entry Page Option MeSearch time period. These are displayed in list form. User 2 Image Welcome, user! Upper navigation changes once user is User Home Insights Explore Help 2 logged in to control and explore options. User Icon appears once logged in to system. 1 3 MeSearch icons become active once user is Insight 2 logged in. User can click on icons to display particular categories, e.g. weather, spending. You have three new Insights! Insight 2 Screenshot Insight 3 You have 3 days of new data recorded 3 icon icon icon icon icon icon icon icon icon icon icon Proposal for MeSearch Colin Eagan 2008

MeSearch User Portal / Global Default Site Version 1.2 | November, 18, 2008 Page 3 of 3 Web Site Wireframe Fig 1.2 :: MeSearch User Portal :: Insight Page 1 Display will change based on the data input. Could be a map or a graph or other visual Logout | Return to Entry Page Option MeSearch representation. Linked to Insights at right. User Image Welcome, user! Additional insights will lead to additional graph User Home Insights Explore Help 2 displays in the same central window 1 3 MeSearch icons become active once user is Insight 1 logged in. In this case the category highlighted corresponds to the Insight displayed Insight 2 Main Display Graph Based on Insights to Right Screenshot Insight 3 2 3 icon icon icon icon icon icon icon icon icon icon icon Proposal for MeSearch Colin Eagan 2008

CASE STUDY Client: VCU BrandCenter Dates: Oct/Nov 2008 EAGAN Productions “Brandcentral is BrandCentral: VCU Brandcenter gets connected the extension of The Challenge: VCU Brandcenter provides intensive, real-world graduate education for future advertising professionals. To accompany its recent move to a new building, the school launched a revised interactive website, the Brandcenter www.brandcenter.vcu.edu. While the site succeeds in presenting the school to the external community, many students and staff of the program have expressed frustrations that it does not meet the needs of the internal audience. Specifically, there is no place for students and faculty to communicate and share ideas online. Brandcen- building online. ” tral fills this gap by creating an online community for the VCU Brandcenter. Strategy: Our team worked to develop personas for our target audience, which included Brandcenter students and faculty with varying desires for an online community. In conducting research and interviews, several key frustrations arose: • Lack of centralized communication platform: Currently, there is no single location for communication for Brandcenter students and faculty; rather this is done via a variety of channels, including email (both VCU and personal) and social networking sites (such as Facebook). • No standard location for student portfolios: Student books are currently hosted online in a variety of different sites and locations. • Difficulty in communicating with previous school gradates: There is no established network for communicating with previous Brandcenter graduates Execution: Brandcentral is a “closed” social network, available only to students and faculty of the Brandcenter. The site also contains several external-facing features for recruiters and alumni. In creating Brandcentral, key focuses were to create a sense of inclusion among users, as well as allowing them to achieve status in the online community. Features include: • Student Profiles: Automatically generated profiles for each Brandcenter student that can be customized to feature items such as portfolio work or message boards. • Alumni Profiles: Alums of the Brandcenter will also have limited profiles to provide contact information to encourage networking. • “What’s Hot This Week”: A location for students to upload completed class work and vote on other’s work. The results will automatically appear under a “What’s hot at Brandcenter this week” display. • Centralized Message Boards: Create a central place to students and faculty to communicate announce- ments, events, and general idea exchange. • Portfolio Feature: Students can load final portfolio work into their profile which can then be viewed externally by recruiters and alumni. Brandcentral provides an opportunity for students and faculty to interact in a closed, online environment, as well as communicate externally with recruiters or alumni. Just as the Brandcenter recently moved into a new building that promotes collaboration and interaction among the community, Brandcentral is the extension of the Brand- center building online. Credits: The following team members contributed to this project. Colin Eagan: Strategy, research, site IA Don Sticksle: Strategy, research, site IA Jacob Abernthy: Strategy, research Sharon Showalter: Strategy, research

VCU: BrandCentral “Where school and life meet.”

What are the social network MUST HAVES? Profile Creation Inclusion Communication Automatic, customizable Closed group network Allow groups to communicate Connection Sharing Status Find others you don’t see Show student work Vote on student work

2 by by 2 Competetive Analysis 2 2 Competitive Analysis Open Network Twitter LinkedIn Flickr MySpace Meetup Facebook Work Social Beard BrandCentral BlueShirt Nation Closed Network

BrandCentral: High-Level Site Definition Modules

BrandCentral / Global Default Site Version 1.1 | October 14, 2008 Page 1 of 2 Web Site Wireframe Fig 0.0 :: BrandCentral :: Favorites Page 1 Students can upload their work, videos, print pieces, etc to be viewed by network BrandCentral Banner First Level Navigation 3 Second Level Navigation All site uses can click to “vote” for any given 2 work that is posted. The votes will be tallied and will generate a “weekly best” list New projects this week… Navigation broken into first and second level 3 based on overall global site navigation and more local “Vision” Icon “Vision” Icon “Vision” Icon 1 2 VOTE VOTE VOTE Screenshot Alenda lux obi ortas Alenda lux obi ortas Alenda lux obi ortas libertas Alenda lux obi libertas Alenda lux obi libertas Alenda lux obi ortas libertas Alenda lux ortas libertas Alenda lux ortas libertas Alenda lux obi ortas libertas obi ortas libertas obi ortas libertas

BrandCentral / Global Default Site Version 1.1 | October 14, 2008 Page 1 of 2 Web Site Wireframe Fig 0.0 :: BrandCentral :: BrandYou Page 1 Student profile photos are uploaded automatically and can then be customized by BrandCentral Banner the individual users First Level Navigation Second Level Navigation Floating modules with information such as 2 groups, book, blog, etc 1 3 Track: Alenda lux obi ortas Date of Birth: libertas Alenda lux Profile information is automatically loaded in “Photo” Icon 3 Email: obi ortas libertas Alenda and can be customized Phone: lux obi ortas libertas Screenshot Groups Book Blog 2 Change Change Change

BrandCentral / Global Default Site Version 1.1 | October 14, 2008 Page 1 of 2 Web Site Wireframe Fig 0.0 :: BrandCentral :: Group Module 1 Group Module central content includes the group name, projects, and message board for Group Module participants to communicate. First Level Navigation Second Level Navigation Images of group members appear in the 2 2 upper right of each group page Group Name “Photo” “Photo” “Photo” 1 Icon Icon Icon The Archive function takes group projects 3 Current Project from the past and makes them accessible Team Members: Group Purpose: Message Board Current Project: Screenshot Alenda lux orbi ortas ubertas Alenda lux orbi ortas ubertas Alenda lux orbi ortas ubertas 3 Archive Project Project Project

Traditional Media

Client: Tupperware Assignment: Traditional executions

Client: Red Bull Energy Drink Assignment: Traditional executions

Client: Red Bull Energy Drink Assignment: Non-traditional executions

Client: The New York Times Assignment: Re-energize the newspaper business

CONTACT INFORMATION Colin Eagan 206 N Sheppard St Richmond, VA 23221 410.598.0098 Colin.A.Eagan@gmail.com

Colin Eagan Vcu Portfolio

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Notes on slide 1

Favorites, Groups & Events