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Social Media
 

Social Media

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An internal presentation on Social Media

An internal presentation on Social Media

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Social Media Social Media Presentation Transcript

  • Seeing is Believing: Social Media: Web 2.0 Prepared by Josh Feldberg 28 January 2009
  • Social Media: Web 2.0
    • Social Media: Web 2.0
    • What is it?
    • Why bother?
    • How does it work?
    • Social Media & SiB
  • Social Media: Web 2.0: What
    • What is it?
  • Social Media: Web 2.0: What
    • Well sort of…
  • Social Media: Web 2.0: What
    • The term reflects the sharing of information, experiences and opinions through a series of widely available, easy-to-use tools. Very simple, very public, very hard to ignore.
    • Social media encourages the building of communities Groups of people with common interests who are keen to interact with one another on matters important to them.
    • “ Social networking is really recommendation between people about the things that they are interested in and they like”
    • - Sir Martin Sorrell ( chief executive officer of WPP Group)
    Social Media: Web 2.0: What
  • Social Media: Web 2.0
    • Social Media: Web 2.0
    • What is it?
    • Why bother?
    • How does it work?
    • Social Media & SiB
  • Social Media: Web 2.0: Why
    • Nearly half of the online adult population around the world is a member of at least one networking site.
      • 394m watch video clips online
      • 346m read blogs
      • 303m share a video clip
      • 160m subscribe to an RSS feed
  • Social Media: Web 2.0: Why
    • The balance of power has shifted
    • Control has passed from the brands themselves to the consumers.
    • Online audiences can now choose…
      • the content they want to view
      • what to comment on/share
      • whom they wish to share it with.
  • Social Media: Web 2.0: Why
    • Brands must accept that they need to embrace this shift, rather than shy away from it, as this is a trend that looks set to continue.
    • It is therefore vital to be part of those conversations, or even to initiate them
  • Social Media: Web 2.0: Why
    • Social media enables more rapid sharing of information.
    • Search Engine Optimization (SEO) is a key component of today’s direct marketing and lead generation strategies, and social media greatly complements SEO initiatives. 
    • Social media can also lead to invaluable Insight into why people like or dislike a brand and what is needed to help change it.
  • Social Media: Web 2.0
    • Social Media: Web 2.0
    • What is it?
    • Why bother?
    • How does it work?
    • Social Media & SiB
    • Branded Microblogging
    Social Media: Web 2.0: How
  •  
    • Integrated social media apps on websites
    Social Media: Web 2.0: How
  •  
    • Tailored social media apps
    Social Media: Web 2.0: How
  •  
    • Integrated blogs
    Social Media: Web 2.0: How
  •  
  • Social Media: Web 2.0
    • Social Media: Web 2.0
    • What is it?
    • Why bother?
    • How does it work?
    • Social Media & SiB
  • Social Media: Web 2.0: Why SiB Site Audience
    • Current SiB setup
  • B. Social Media: Web 2.0: Why SiB Site Audience
    • What happens when you engage social media?...
  • Social Media: Web 2.0: Why
  • C. Social Media & SiB: Why
    • Websites are the most common way that SC staff hear about SiB
    • 120 thousand blog pages are talking about 'Standard Chartered'.
    • Over 14 thousand blog pages are talking about SC marathons
    • Over one thousand blog pages are talking about SiB
    • There are over 180 individual facebook groups which bring together thousands of people.
    • We need to be facilitating their enthusiasm and listen and join the conversations that already happening.
  • Social Media & SiB
    • Benefits to SiB/SCB…
    • Positive media coverage
    • Brand equity – differentiate SC from its competitors
    • Financial institutions are only just starting to get onboard, so there is room to be a leading player in the field.
    • Staff engagement/moral/recruitment etc