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L'Oréal e-Strat Challenge 8
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L'Oréal e-Strat Challenge 8

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L'Oréal e-Strat Challenge 8 L'Oréal e-Strat Challenge 8 Presentation Transcript

  • Cliquez pour ajouter un titre Cliquez pour ajouter un sous-titre Students Presentation 8 08 07
  • Menu
    • A bigger success every year
    • Your virtual competition
    • 4 steps to win
    • Your complete learning experience
    • Win a trip to Paris
    • The Key to success
    • Schedule
    • Get set for the challenge
    • Launched in 2000 to help students understand our business and recruit new profiles
    • Over 177,000 students from more than 2200 schools registered since 2000
    • The biggest on-line strategy game open to students everywhere around the world!
    A bigger success every year! 39 540 125 36 354 125 29 985 113 16 770 84 7 800 56 2 400 53 Edition 1 Edition 5 Edition 6 Edition 2 Countries Students registered Edition 4 Edition 3 44 106 128 Edition 7
    • Your mission: To act as a General Manager of a beauty-industry company with an international portfolio of products for 2 months (3 years in real time)
    • Compete with 5 100 students from top schools and universities
    Your virtual competition
  • 2 Rounds 2 - 5 Strategic rounds of market analysis and management decisions 1 700 teams Semi-Finals Round 6 and Business Plan 3 300 teams 4 International Finals Presentation of Business Plans to L’Oréal Senior Executives 16 teams Round 1 Market analysis and management decisions 1 All registered teams 4 step to win
  • Registration & Selection 1 Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4
  • Registration & Selection 1
    • Register online on www.e-strat.loreal.com your team of 3 students:
    • from the same University in your final or penultimate year of study
    • in the MBA or Undergraduate category
    • Play the first round of the e-Strat Business Game
    • 1 700 teams will finally be selected to play the Challenge!
  • Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4 Online Competition 2
  • Online Competition 2
    • Your objective by now:
    • Increase PRIMA’s Share Price Index
    • SPI is a financial analysis based on revenue growth, profitability, market share, size of customer database, etc.
    • Achieve the highest SPI in your Zone!
    • Employee benefits
    • Environment
    • Diversity & Equity
    Online Competition 2 R&D, Brand portfolio Production capacity Trade Marketing Promotion etc. Pricing, Production level, Communication, Positioning
    • High earners
    • Affluent families
    • Medium income families
    • Low income families
    • Singles
    5 Consumer Segments (income, marital status …) 5 Competing Firms (4 traditional ,1 new entrant)
    • PRIMA
    • BELLA
    • DIVA
    • VISTA
    • mirror.com
    3 Traditional
    • Mass merchandisers & Discounters
    • Specialized mass
    • Department stores
    3 e-Tailers
    • e-Grocers
    • e-Beauty
    • e-department stores
    6 Indirect Distribution Channels Design, Discount, Promotion, Communication, Partnerships Employee Health Program, Diversity & Equity Training, Transport packaging reuse, etc 40 Sustainable Performance Initiatives Sustainable Performance PASSION Paris
    • platin.com
    • poet.com
    • prima.com, …
    Website & online Boutiques
    • Platin
    • Poet
    • Passion
    Cosmetic Brands
  • Online Competition 2 Data is available on consumers, firms, products… A detailed P&L Statement available for each marketed brand
  • Online Competition 2
    • Competitors’ data e.g “Expected Competitive New Brand Launches”
    • Consumer data e.g. “Segment Sizes & Growth Rates”
    • Distribution data e.g. “Distribution Survey”
  • Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4 Semi-Finals 3
  • Semi-Finals 3
    • Defend your strategy in the Business Plan!
    • The top Undergraduate and MBA teams from each of 8 zones will:
    • Play a Final Run
    • Write a Business Plan marked by L’Oréal Executives:
          • market analysis
          • 3 year plan
          • evaluation & forecasts
  • Online Competition ROUNDS 2 – 5 Semi-Finals ROUND 6 + BUSINESS PLAN International Finals Registration & Selection ROUND 1 1 2 3 4 International Finals 4
  • International Finals 4
    • Sell your company to L’Oréal!
    • 16 teams
    • One undergraduate and one MBA team from each zone
    • To an international panel of Senior Executives
    • Present your company
    • Justify your strategy
    • Compete face to face with other zone champions
  • Your learning complete experience
    • Take on high-level responsibility in realistic market conditions
    • Get an insider’s view of L’Oréal , its business model and the beauty industry
    • Develop valuable personal and professional skills
    • Discover exciting new career options and …
    • … Have fun!
    Sustaining Partner of
  • All Zone winners will receive a 3-day trip to Paris to attend the International Awards Ceremony Win a trip to Paris and more! First prize – a trip worth 10,000€ !
  • Keys to success
    • E NTHOUSIASM for…
      • … S TRATEGY – devise it and stick to it
        • T IMING – think of both short - and long – term decisions
          • R ESEARCH – the world in which the simulation takes place
            • A NALYSE – your data so you can use it wisely
            • T EAMWORK – use it to maximize your potential!
  • Dates apply to the Open Challenge. For the Academic Challenge Runs 1-5 can take place anytime between 27 th September 2007 and 29 th January 2008. EXPERIENCE THE ULTIMATE BUSINESS GAME From your registration date – 4 th December 2007 . Play round 1 13 th December 2007 Announcement of 1700 selected teams 13 th December 2007 – 29 th January 2008 . Play round 2 to 5 1 st February 2008 Announcement of 300 semi-finalist teams 1 st February – 19 th February 2008 . Play round 6 . Submit your Business Plan 14 th March 2008 Announcement of International Finalists Schedule 27 th September – 27 th November 2007 . Register your team on www.e-strat.loreal.com 16 th April 2008 International Finals – Awards Ceremony in Paris . “Sell” your virtual cosmetics company to L’Oréal
  • Cliquez pour ajouter un titre Cliquez pour ajouter un sous-titre We are looking forward to your participation in the L’Oréal e-Strat Challenge 8!