David Neeleman


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David Neeleman and JetBlue

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David Neeleman

  1. 1. David Neeleman By Nathan Boucher
  2. 2. Neeleman Background <ul><li>He is an American of Dutch descendents and was born in Brazil. </li></ul><ul><li>He attended the University of Utah and became involved in air travel. </li></ul><ul><li>He became the founder and CEO of JetBlue Airlines and is now chairman. </li></ul><ul><li>Neeleman's career in the airline industry began in 1984 when he co-founded Morris Air. As president of Morris Air, he implemented the industry's first electronic ticketing system and pioneered a home reservationists system that is now the foundation of JetBlue's call center. </li></ul><ul><li>Neeleman sold Morris Air and took the electronic ticketing to Open Skies. He sold Open Skies to Hewlett Packard in 1999. During this period, Neeleman was a consultant to WestJet Airlines; a successful Canadian low-fare start-up airline. </li></ul><ul><li>JetBlue was rated &quot;Best Domestic Airline&quot; for the second consecutive year. </li></ul>
  3. 3. The Company <ul><li>JetBlue is headquartered in Queens of New York City, which is also where David Neeleman lives. </li></ul><ul><li>Its sales agents all work from their homes. They're linked by an Internet telephone system in which e-mail, chat, Web searches, and phone calls all pour through the same pipes. </li></ul><ul><li>JetBlue's 600 pilots use laptops to replace cumbersome paper flight manuals. And Neeleman appeals to travelers with electronic tickets and in-cabin satellite TV. </li></ul><ul><li>JetBlue flies to 54 different destinations in 6 different countries. </li></ul>
  4. 4. JetBlue Finance <ul><li>Stock Price – 9.71 </li></ul><ul><li>Latest News - JetBlue has declared its opposition to the Air Transport Association's FAA funding proposal and mounted its own campaign. </li></ul><ul><li>Incorporated in August 1998, is a low-cost passenger airline </li></ul><ul><li>that provides customer service at low fares primarily on </li></ul><ul><li>point-to-point routes. </li></ul><ul><li>As of February 14, 2007, JetBlue operated approximately 502 daily flights. </li></ul><ul><li>5-year-stock – Up in the beginning and slowly came </li></ul><ul><li>down. </li></ul><ul><li>1-year-stock – Incline in January then back down </li></ul>
  5. 5. Products and Services <ul><li>Airbus A320 – 150 seats </li></ul><ul><li>– 3 bathrooms </li></ul><ul><li>– 25 rows </li></ul><ul><li>– Two IAE V2527-A5 engines </li></ul><ul><li>It is successful because its cheep and meets the customer’s ‘wants’. It is very comfortable and smooth and it gets the job done well. </li></ul>
  6. 6. Products and Services <ul><li>Electronic ticketing </li></ul><ul><li>- Neeleman started using it while working with Morris Air. </li></ul><ul><li>- It makes boarding a lot easier. </li></ul><ul><li>- 1984- implemented in the very first electronic ticketing </li></ul>
  7. 7. Honoring and Highlights <ul><li>Famous when he announced his ideas for JetBlue in 1999. </li></ul><ul><li>Battling ADD and isn’t letting it hold him back. </li></ul><ul><li>Accepted the organization’s first Community Service Award in 2003. </li></ul><ul><li>Honorary Chairman of Smart Kids with Learning Disabilities in 2002. </li></ul><ul><li>JetBlue was rated &quot;Best Domestic Airline&quot; for the second consecutive year. </li></ul><ul><li>Communicating – Risk taking – That’s how the company was started, by taking the risk. </li></ul><ul><li>Relentless innovation – He comes up with great ideas and gives them a try. </li></ul><ul><li>Sympathy – He feels that it is very important to know what the customer wants and feels and he knows how to make it better for them. </li></ul>
  8. 8. The End