Data Appending Strategies to Enhance Your List and Raise More Money Jocelyn Harmon and Catherine Algeri Triplex Interactive www.emailforimpact.com

Agenda: To turn you into a

The Problem: Your donors are different!

Your goal Determine your donors’ true motivation for connecting to your cause.

Determine your donors’

true motivation

for connecting

to your cause.

Sans crystal ball…

You need data !

A true story…

Haven’t we seen these folks before?

The Solution Append demographic data Hunting licenses Fishing licenses

Append demographic data

Hunting licenses

Fishing licenses

Another true story…

The Problem: Their donors are different too!

The Solution Append demographic data Dog owner Increase in response and gift!

Append demographic data

Dog owner

Increase in response and gift!

What is a data append? Adding a point of information to your existing house file.

Adding a point of information to your existing house file.

Different Data Elements Lifestyle data – dog vs. cat owner, interest in travel, etc. Demographic data – age and wealth Marketing data – email, phone, social

Lifestyle data – dog vs. cat owner, interest in travel, etc.

Demographic data – age and wealth

Marketing data – email, phone, social

Uses of Demographic Data Find prospects for Planned Giving How? Append Age, Wealth, Home Value, Presence of Children

How?

Append Age, Wealth,

Home Value,

Presence of Children

Marketing/Fundraising Data Phone, Email and Social Data Appends

Phone,

Email and

Social Data Appends

Phone appends What? Why? Convert new activists into donors

What? Why?

Convert new activists into donors

Email Appends What? Why? Engage in multi-channel marketing Make your marketing cost-effective Save the environment Because that is how some of your donors want to communicate with you.

What? Why?

Engage in multi-channel marketing

Make your marketing cost-effective

Save the environment

Because that is how some of your donors want to communicate with you.

Story #3…

The opportunity Save $ on their renewal campaign.

Save $ on their renewal campaign.

The Solution Move it online! E-renewals became such a success they catalyzed an investment in online fundraising. We helped them find an additional 12,000 emails for existing members.

Move it online!

E-renewals became such a success they catalyzed an investment in online fundraising.

We helped them find an additional 12,000 emails for existing members.

Social Data Appending What? Why? Validate the need for a social media program Find out where you stakeholders “live” online. Get in front of your donors’ friends. One client increased their Facebook followers 500%. *Think communications vs. fundraising.

What? Why?

Validate the need for a social media program

Find out where you stakeholders “live” online.

Get in front of your donors’ friends.

One client increased their Facebook followers 500%.

*Think communications vs. fundraising.

Sell it to your boss! Drum roll please… Data appending can help you: Identify the best prospects for planned giving and major gifts. Communicate with donors via their preferred channels of communication. Find new donors, advocates and members Segment your campaigns. Raise more $

Data appending can help you:

Identify the best prospects for planned giving and major gifts.

Communicate with donors via their preferred channels of communication.

Find new donors, advocates and members

Segment your campaigns.

Raise more $

Contact us! Catherine Algeri Senior Account Director, Triplex Interactive, Email: catherine.algeri@emailforimpact.com Twitter: @catherinealgeri 202-973-5408 Jocelyn Harmon, Director of Business Development, Triplex Interactive Email: jocelyn.harmon@emailforimpact.com Twitter: @jocelynharmon 202-973-5410

Catherine Algeri

Senior Account Director, Triplex Interactive,

Email: catherine.algeri@emailforimpact.com

Twitter: @catherinealgeri

202-973-5408

Jocelyn Harmon,

Director of Business Development, Triplex Interactive

Email: jocelyn.harmon@emailforimpact.com

Twitter: @jocelynharmon

202-973-5410