What is Twitter?
A Micro-blogging service…of course!
Seriously…what is Twitter?
► Twitter is a tool that allows you to share
short updates, 140 characters or less, with
people in your network.
► You can also read others’ updates in your
network as well
► Twitter is based in the social networking
side of applications and has some great
How do I use Twitter?
► You can go to Twitter and simply “surf”
others’ updates. If you were to go to Guy
Kawasaki’s for example, you would see his
How do I use Twitter?
► The best way to use Twitter is to sign up for
► It is free
► You do not have to tie it into your cell
phone and get text messages
► It is free
► Did I mention…it is FREE?
Signing up for an Account
► Prettybasic stuff
► Go to http://twitter.com/
► Put in some basic info, then create your
► Note: Choose wisely of your screen name!
► You will have to verify your creation via
email but it is quick
“And They’re OFF”
► You can now Tweet (that is the art of
posting on Twitter) away
► Go on….start Tweeting
What can I do on Twitter?
► Simply and basically, you can Tweet
► Tweet about what you want
► Bring value to those that you want as your
If your audience is your old college buddies, tell
them what you are doing
If your audience is your customer base, bring
value to them with info about your products,
plans, ideas, specials, etc
► Kogi Korean BBQ truck in LA Tweets its next
► Lines of 300 to 800 people are waiting for
the truck at its stops!
► This has all been done with Twitter
► Here is a link to the LA Times article:
I Tweeted, What’s Next?
► Congrats, welcome to Twitter
► Now, you may want to follow someone
► You can choose who ever you want to
► The choices are endless; family members,
workmates, friends, celebrities, etc
How to find someone
► Twittermakes it easy, just click the button
in the upper right hand corner “Find People”
► Once you find the person you are looking
for, simply hit the “Follow” button
► Now, when you log into Twitter, you will see
their Tweets as well
Someone is Following me!
► Yes, people can follow you too.
► This is your audience!
► Bring them value!
► The more followers you have, the cooler
you are in Twitter world!
Just kidding. Some do believe this (note the
Ashton Kutcher vs CNN incident). But, what
matters is the value you bring your audience.
► Yes, proper etiquette has even found its
way to Twitter
► Proper Twit-iquette says that if someone
follows you, you should follow them
► You should also send them a Direct
Message thanking them for the follow
► I do not practice this exactly…
I don’t want to follow you
► Twitter is free. Therefore, there are people
that use Twitter to promote things you may
not want to see or deal with.
► If you get a follow from someone you don’t
know, don’t follow them.
► In fact, Twitter has this great feature of
being able to “Block” other users.
► I have started using the “Block” feature with
some of the more unsavory Twitter-ers
What does ‘#’ Mean?
► The ‘#’, or hashtag, is a tagging system that
was created on Twitter
► It allows Tweets to be grouped into specific
► For example, Tweets concerning Product
Management tend to contain ‘#prodmgmt’
► You can then search for all the Tweets with
a specific hashtag (more on searching later)
What does ‘@’ mean?
► Twitter has spawned a nomenclature all its
► When you see the ‘@’ symbol, someone is
mentioning or replying to another user on
► It gives you the chance to look that person
up and see if you want to follow them
► When you see an ‘@name’ at the beginning
of a message, the Tweet is most likely a
reply to something before
► Some people have conversations back and
forth in such a manner
► Retweets are the Holy Grail of Twitter! You can
retweet what others have said that you find
► These are signified with an ‘RT’ at the beginning of
► They are generally followed with ‘@’ and the name
of the original Tweeter
► Being Retweeted is the BOMB! You have said
something that someone else in the world found
interesting…who would have thought?!?
Twitter Home Page
► Let’s review what you might see on your
► Plain old Tweet from an associate:
► Reply or Mention:
► Retweet (RT):
► When two people follow each other (sounds
like the beginning of “The Talk” with my
kids!) they can Direct Message (DM) each
► DMs are only seen by the sender and the
► Its just like an email, only in 140 characters
Searches and Questions
► Twitter is a great resource for searching info on
topics, people, competitors, workouts, whatever!
You can find links to almost anything on Twitter
► You can pose questions on Twitter as well. People
in your network or out (by using searches) can
respond to your topic. Great way to start a dialog
about a topic quickly
Celebrities and Twitter
► OK. Ashton, Oprah, Britney. They all
Tweet. But, what are they tweeting about
and do I really care?
► You have to answer that one for yourself!
► I follow two celebrities, Lance Armstrong
(@lancearmstong) because I dig his tweets,
cycling, Tour de France, Livestrong, etc.
The other is Natalie Coughlin
►I think we have covered the basics
► Twitter is about getting your name out. It
is another medium to do so.
► Twitter can help build a brand for your
company or product or charity or whatever
► Twitter’s potential in business use is just
Why do this in PowerPoint?
►Idon’t know. It just felt right. I guess I
could Tweet the whole thing, but then how
much use would it be for those that are not
Why did I do this?
►I get asked about Twitter in my daily life
► This helped me explain it to others and
provide a place for them to learn about
Twitter as well
Advanced Twitter Topics
► Yes, there are advanced Twitter topics!
► The next few slides will talk about a few
topics such as:
Pictures and Twitter
Twitter Clients (other ways of using Twitter
without have to go to the website)
► Thereare more but these should help wet
Pictures and Twitter
► You can post pictures via other sites that tie
► YFrog and Twitpic are just 2 of many
► You can post a picture, add a tweet and
voila…your tweet includes text and a URL to
the picture you uploaded!
► OK. You only have 140 characters to say it. You
don’t want to waste that with a HUGE URL.
► URL shorteners (I like http://tinyurl.com/) provide
a way to take a link and make it very short.
► For example, this
►A Twitter Client is another system that puts
some more pretty on the front of Twitter
(you know, lipstick on a pig)
► Many clients offer integrated features such
as saved searches, URL shorteners built
right in, integration with picture sites, etc.
► Some even allow integration with Facebook
or other Social Networking sites
► There are many clients out there
► I like TweetDeck, it runs in the Adobe AIR
Framework which some people do not like
► Choose one that is best for you, there is no
right answer on this test question!
► Clients exist for Windows, Linux, Mac,
iPhone, Crackberry…I mean BlackBerry (I
use UberTwitter on my Crackberry)
► The End.
► “Go on. Go home. Why are you still sitting
there?” (Bad Ferris Bueller reference)
► Thanks for reading and I hope you found
this interesting. You can follow me on