Literature Search<br />Researching on Harry Potter and the concept of franchise and transmedia<br />
Article 1<br />SCOLARI,carlosalberto (2009) TransmediaStorytelling:Implicit Consumers, Narrative Worlds, and Branding in C...
Article 2<br />Jenkins. Henry (2004) <em>The cultural logic of media convergence</em> [online] Article from the Internatio...
Article 4<br />Dena. Christy (2004)<em> Current state of cross media storytelling: Preliminary observations for future des...
Literature Search Presentation
Literature Search Presentation
Literature Search Presentation
Literature Search Presentation
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Literature Search Presentation

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Literature Search Presentation

  1. 1. Literature Search<br />Researching on Harry Potter and the concept of franchise and transmedia<br />
  2. 2. Article 1<br />SCOLARI,carlosalberto (2009) TransmediaStorytelling:Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production [online] <br />Article from International Journal of Communication 3, 586-606 last accessed 20 February 2010 at:<br />http://ijoc.org/ojs/index.php/ijoc/article/viewFile/477/336<br />
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  6. 6. Article 2<br />Jenkins. Henry (2004) <em>The cultural logic of media convergence</em> [online] Article from the International Journal of cultural studies. London. Sage Publications. Article fromMassachusetts Institute of Technology, USA last accessed 23 February 2010 at: <br />http://eng1131adaptations.pbworks.com/f/Jenkins,+Henry++-+The+Cultural+Logic+of+Media+Convergence.pdf<br />
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  9. 9. Article 4<br />Dena. Christy (2004)<em> Current state of cross media storytelling: Preliminary observations for future design.</em> [online] School of Creative Arts: University of Melbourne. Article from Monique de Haas at ‘Crossmedia communication in the dynamic knowledge society’ networking session, European Information Systems Technologies at:<br /><ahref="http://www.christydena.com/Docs/DENA_CrossMediaObservations.pdf">http://www.christydena.com/Docs/DENA_CrossMediaObservations.pdf</a><br />

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