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Literature Search Presentation
 

Literature Search Presentation

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    Literature Search Presentation Literature Search Presentation Presentation Transcript

    • Literature Search
      Researching on Harry Potter and the concept of franchise and transmedia
    • Article 1
      SCOLARI,carlosalberto (2009) TransmediaStorytelling:Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production [online]
      Article from International Journal of Communication 3, 586-606 last accessed 20 February 2010 at:
      http://ijoc.org/ojs/index.php/ijoc/article/viewFile/477/336
    • Article 2
      Jenkins. Henry (2004) <em>The cultural logic of media convergence</em> [online] Article from the International Journal of cultural studies. London. Sage Publications. Article fromMassachusetts Institute of Technology, USA last accessed 23 February 2010 at:
      http://eng1131adaptations.pbworks.com/f/Jenkins,+Henry++-+The+Cultural+Logic+of+Media+Convergence.pdf
    • Article 4
      Dena. Christy (2004)<em> Current state of cross media storytelling: Preliminary observations for future design.</em> [online] School of Creative Arts: University of Melbourne. Article from Monique de Haas at ‘Crossmedia communication in the dynamic knowledge society’ networking session, European Information Systems Technologies at:
      <ahref="http://www.christydena.com/Docs/DENA_CrossMediaObservations.pdf">http://www.christydena.com/Docs/DENA_CrossMediaObservations.pdf</a>