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Women In Advertisement

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  • 1. Women in Advertisement
    1950-2010
  • 2. 1950's
    Radio and Magazine commercials are the most dominant but as the televisions become more affordable and more desirable all other forms of advertisement are forced to rethink their strategies
    Transcontinental television broadcasts are just beginning to take off
    Remember Edward R. Murrow? Well this was his time to shine
    By the end of the decade there will be 3.1 million television sets in American homes and over 100 television stations operating in 38 states across the USA
  • 3. Women specifically
    Ads already tell women they are not good enough, that the product will make them look or feel or be better and thus more attractive and happier
    http://www.oldtimeradiofans.com/old_radio_commercials/fitch.php
    http://www.youtube.com/watch?v=9Q1gksqqhLU&feature=related
  • 4. 1960’s
    The 1960s were a time of political, social, cultural and psychological change. Americans were confronted with cult movements civil rights issues, the Vietnam war, student protests…all covered by national news organizations, and more immediately television.
    Television's effect on politics, advertising and public perception continued to grow.
    In 1962, with the communications satellite Telstar I in space, followed by other satellites, news reports from around the world could be transmitted directly to a network broadcast center, giving television unprecedented power to communicate major world events real-time.
    The average weight of women models was 91% of the population norm. Today it is about 10% of the population norm.
  • 5. 1970’s
    The popularity of the tv continued to expand with new networks springing up left and right and the emergence of satellite television
    In 1969, tobacco companies themselves proposed a three-year plan to phase out cigarette advertisements on television and radio
    On January 2, 1970, a ban on radio and television cigarette advertising took effect, taking away almost $220 million in advertising
    Still, US cigarette sales reached $547.2 billion in the early Seventies
    Adds start to expand to different races and cultures to service a larger audience.
  • 6. Women’s Ads
    The women’s liberation movement had a huge effect on advertisement
    They had to adjust with the times, somewhat sifting their portrayal of women…somewhat
    Women‘s magazines appeared
    These new publications were published by and for women, addressing real issues of concern and interest, such as women's health and female spirituality
    In July 1972, 'Ms.' Magazine began publication, serving primarily as a forum for women's liberation. Ms. interviewed some of the world's most powerful women of the Seventies, and continues to do so today
    Also, despite the reduction of smoking ads, cigarette companies began targeting women specifically with “slim” or “skinny” cigarettes coupled with expressions like "You've Come A Long Way Baby“
    This sent a message of independence and style as well as sex appeal to liberated women
  • 7. 1980’s
    In the 1980’s, the average weight of women models was 62% of the population norm.
    There was still adds for smoking in the late 1980’s.
    Explosive growth of the media in the 1980s, especially television. With rising costs of materials and labor, and with competition from 24-hour cable television news, many newspapers disappeared, leaving many towns with only one print voice to service them.
    Satellite television reported events across the world live. Cable news and subscription cable television also rose in popularity, competing with network television.
    Don’t Forget MTV!
    Can’t go wrong with shoulder pads!!!
  • 8. 1990’s
    Internet went public, electronic publishing and chat rooms sprang up, allowing individuals to express their opinions freely to a large global audience.
    With minimal technical “know-how”, anyone could air his or her comments and views without the huge expense of traditional publishing.
    Still, advertising lurked nearby, searching for new ways to use new media to promote their products.
    Adds on the sides of websites and pop-ups galore.
    New technology, but old ways to advertise. Sex is still the best to sell your items.
  • 9. 2000’s
    We know what advertisement is like today
    We are exposed to ads at the rate of around 3,000 marketing messages per day
    Every day an estimated twelve billion display ads, 3 million radio commercials and more than 200,000 television commercials are dumped on the unsuspecting citizen
    In the course of his life the average American watches three years of advertising on television
  • 10. Women…
    The average woman sees 400 to 600 advertisements per day
    By 17 the average girl has seen/heard 250,000 commercial messages through the media
    And when 50% of advertisements in teen girl magazines and 56% of television commercials are using beauty as a product appeal, it’s no wonder we have body image issues and unreal expectations
    We have been anesthetized to the way women look in ads and thus accept it as normal, as ideal, as the “goal” for all women
    Even though it is absolutely ridiculous and based off of lies and digital imagining
  • 11. http://www.unh.edu/sociology/media/pdfs-journal2008/DesmondEDITED.pdf
    http://www.youtube.com/watch?v=UHLsQIQC6zw (8:30)
  • 12. Sources
    http://library.thinkquest.org/27629/themes/media/md70s.html#politics
    http://library.thinkquest.org/27629/themes/media/md70s.html#politics
    http://www.healthyplace.com/eating-disorders/main/eating-disorders-body-image-and-advertising/menu-id-58/
    http://www.aber.ac.uk/media/Students/del0001.html
    http://en.wikipedia.org/wiki/Advertising
    http://www.unh.edu/sociology/media/pdfs-journal2008/DesmondEDITED.pdf