McCain Campaign 2008 A Project by Danielle Blakeman, Lauren Barone, Christian Bufford… Mao Mao
Strategy to get Nominated McCain had an “Unintentional 50-State Strategy” Win a lot early in the primary process
Presidential PrimariesCaucuses The series of presidential primary elections and caucuses is one of the first steps in the process of electing the President The primary elections are run by state and local governments Caucuses are private events run by the political parties
Iowa Caucus The first vote of the 2008 election season January 3, 2008 McCain came in fourth place McCain had not focused on winning Iowa
New Hampshire Primary McCain won this primary He gained 37 percent of the vote
Michigan PrimarySouth Carolina/Nevada McCain finished second in the primary behind Romney South Carolina primary effectively ended McCain’s 2000 campaign McCain won the South Carolina Primary on January 19, gaining 33% of the vote McCain did not seriously compete in Nevada. He finished third with 13% of the vote behind Romney and Ron Paul
Florida Primary/Super Tuesday McCain won the Florida Primary on January 29, taking 36% of the total vote McCain won his home state of Arizona He won the largest of the Super Tuesday prizes McCain also scored wins in Connecticut, Delaware, Illinois, Missouri, New Jersey, New York and Oklahoma
Convention The nominating convention is a political convention held every four years Main purpose is to select the party’s nominee for President To adopt a statement of party principles and goals known as the platform Adopt the rules for the party’s activities Now seen as ceremonial affairs Democratic National Convention and Republican National Convention are the two main events
McCain’s Nominating Convention McCain was formally nominated on the night of September 3, following Palin’s vice-presidential acceptance speech 39 million Americans watched McCain deliver his acceptance speech, and 37 million watched Palin the night before
McCain’s Party Platform Support of the War in Iraq, immigration reform, pro-life/adoption, supports capital punishment for federal crimes, McCain believes that state and local agencies and not the federal government should be responsible for developing and enforcing academic standards, end US reliance on foreign oil, opposes gay marriage and supports civil unions, Health Care: Lowering health care costs to bring down the cost of insurance. Allowing families to be in charge of their health care dollars, promoting competition between health care companies
Vice-Presidential Nominee-Sarah Palin 11th Governor of Alaska-The first female governor of Alaska and the youngest person ever elected in Alaska Was a member of the Wasilla, Alaska, city council and city mayor Chaired the Alaska Oil and Gas Conservation Commission
Strategy of VP Picking Sarah Palin was the second woman candidate for Vice President Also the first Alaskan candidate of either major party on a national ticket First female vice-presidential nominee of the Republican Party To attract Democrats because he has a woman Bill Kristol urged McCain to pick Palin, arguing that her presence on the ticket would provide a boost in enthusiasm To gain white woman’s votes.
Federal Legal Limitations Federal Election Campaign Act- - Regulations that said that all spending by parties on behalf of their candidate is subject to the spending limit. Bipartisan Campaign Reform Act of 2002-
Designed to stop the use of soft money (money raised outside the limits of federal campaign finance law) for activities dealing with the federal elections.
Prohibits the use of spending or raising nonfederal funds, requires state and local committees to fund certain federal election activities with hard money (federal money), limits fundraising by federal campaigns and office holders with nonprofit associations and other candidates.
Funding in Elections National party committees are not allowed to solicit or make donations to 501 organizations (if the 501 is in connection with the federal election). Direct donations and soliciting funds are allowed to take place with 527 organizations. Public grant of 20 million if campaigning for general election. To be eligible, they candidates are not allowed to accept private contributions (may be accepted if they comply with campaign finance law.) Candidates may spend $50,000 of their own personal funds.
McCain’s Campaign Money McCain used the public financing system during the general election, which gave the candidate an $84 million limit on spending. This system put him at a disadvantage to his opponent, Obama, who had raised $66 million more in September, 2008 alone. Raised: $370 million Spent: Around $335 million
Source of Funds Individual contributions $199,275,171 PAC contributions $1,407,959 Candidate self-financing $0 Federal Funds $84,103,800 Other $83,306,833
Source of Disclosure Full Disclosure $168,024,058 Incomplete $6,905,825 No Disclosure $17,782,479
Top Donors These donations came from an organization’s PAC, and individual members and employees. Merrill Lynch $373,595 Citigroup Inc. $322,051 Morgan Stanley $273,452 Goldman Sachs $230,095 JPMorgan Chase & Co $228,107
McCain’s View on Negative Independent Expenditures "I have long opposed the use of soft money by independent groups trying to influence elections. It is a position I hold without reservation. Anyone who believes they could assist my campaign by exploiting a loophole in campaign finance laws is doing me and our country a disservice. I ask all of my donors and supporters, including Mr. Reed, to cease and desist immediately from supporting any independent expenditures that might be construed as benefiting my campaign indirectly. If you respect me or my principles, I urge you to refrain from using my name and image in any ads or other activities. I will not win this election, nor would I want to win it, by acquiescing in anyone's attempt to put my campaign before my principles. I will run on my principles, my record, and my vision for our country, and I will trust the voters to make the right decision. I will never betray my trust to them or my own conscience for the sake of expediency, and I want all who support me to honor that commitment.” - Senator John McCain
Top Independent Expenditures and 527s in the Campaign “Victims”- http://www.youtube.com/watch?v=97_qbbPsaW0&feature=related “Was he Muslim?”- http://www.youtube.com/watch?v=lbsihrdn-_s&feature=related “Small Town Fear Itself- http://www.youtube.com/watch?v=1r3y-pdELsg
Debates concerning General Elections Since the televised debates of John F. Kennedy, debates have began to play an imperative part in the race for the presidency. Debates are a wonderful opportunity for presidential candidates to address hard-hitting issues that directly effect voters. Debates are also renowned for the political “jabs” between presidential candidates.
McCain in the debates… McCain’s strategy in debates with Obama were to go after the presidential candidate at every chance he got but to not be too forward or rash. This was wise for him seeing as how McCain was deemed the “under-dog” and Obama had the majority of support from American citizens. However, in the face of the economic downturn, most questions were concerned with unemployment and healthcare which gave McCain less of an opportunity to “go after” Obama.
McCain’s campaign strategy Organization- McCain's campaign was focused on building a network of officials and activists in the important early states, including Iowa, New Hampshire and South Carolina. These states had a greater say in determining the Republican nominee Voter outreach- McCain tailored his message and his methods to appeal to Republican voters in the pivotal states, hence the emphasis of his conservative credentials. His "Straight Talk Express" bus tour and frequent town halls were aimed at inspiring the likely participants in the early caucuses and primaries. He made himself available not only to the press but also to the voters. Endorsements- McCain racked up an impressive list of U.S. senators and representatives, governors, mayors and other past and present government officials. Although voters did not follow suit, high-power endorsements did helped with fundraising.