These are just a few of the questions that manufacturers need to ask themselves and shown here to give you some idea to what the study is about.
Loyalty & Co Branding Bank Card & ePayment 2005 26 th October 2005
What does loyalty mean to businesses ? LOYALTY Retention of Customers ? Repeat Purchases ? Create Profitable Customers ? Acquisition of Customers ? More Information on Customers ? Reward Loyal Customers ? Just Another Marketing Program ? Reality …… . … .could be all of the above !!!!
Objective: Ensuring stickiness of every customer who boards a Jet Flight.
Eligibility: Any customer who has flied once on a Jet flight can register in the program.
Modalities: The program revolves around five tiers, with increasing Privileges. Tier upgrade and retention done through unique multi-criteria based DTR System, which allows JP to periodically review its best customers & move them up.
Data yet to come in
In its first year of inception, JP Miles has been awarded the Freddie Global Awards 2005 for its unique DTR system