C a f é r o m a
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  • 1. Team F4
    12042551 SeoMinhee
    12052566 ChoiJiyoung
    12083294 Jo Yeon Jeong
    caferomathe coffeein the Metropolitan
  • 2. PROBLEMS
    Brand loyalty ▼
    Price
    Copycat products
    Brand image
    ▶ PRICE
  • 3. Tasks:
    Brand-new Caferoma
  • 4. NEW IMAGES
    A coffee shop for people who desire ‘real’ coffee in metropolitan
    A coffee shop
    serving high quality coffee
    A coffee shop of excellent taste and reasonable price
  • 5. TARGET
  • 6. C a f é R o M aThe Coffee in the Metropolitan
    • Each alphabet, which looks like individual letter, means each coffee bean from different countries in CafeRoMa.
    • 7. The people in Metropolitan are the same as the beans and the alphabets.
    C a f é R o M a
    The coffee in the metropolitan
  • 8. T a s t e
    C a f é R o M a
    C a f é R o M a
    The coffee in the metropolitan
  • 9. M e n u
    Step One :
    Choose a type of coffee bean
    • Ethiopia Mocha Harrar
    • 10. Kenya Peaberry
    • 11. Colombia Maragogype
    Step Two :
    Choose your coffee style
    C a f é R o M a
    The coffee in the metropolitan
  • 17. P r I c e
    C a f é R o M a
    15%
    Espresso
    Americano
    Cappuccino
    Latte
    Mocha
    Macchiato
    2000
    2500
    3000
    3000
    3000
    3000
    S Company
    Espresso
    Americano
    Cappuccino
    Latte
    Mocha
    Macchiato
    3100
    3600
    4100
    4100
    4600
    5100
    C a f é R o M a
    The coffee in the metropolitan
  • 18. A d v e r t I s e m e n t
    C a f é R o M a
    The coffee with Han Bi Ya
    C a f é R o M a
    The Coffee With Gong Hyo Jin
    C a f é R o M a
    The coffee in the metropolitan
  • 19. C a fé R o M a
    The coffee with RyuSeung Bum
    C a f é R o M a
    The coffee with park KyeongCheol
    C a f é R o M a
    The coffee in the metropolitan
    A d v e r t I s e m e n t
  • 20. C o n c l u s I o n
    Busy people’s needs for new type of coffee shop
    Generally
    -Good coffee = high price
    -Low price coffee = low quality coffee
    Small Shop
    Wonderful taste, reasonable price and high quality.
    C a f é R o M a
    The coffee in the metropolitan
  • 21. T H A N K Y O U
    C a f é R o M a
    C a f é R o M a
    The coffee in the metropolitan
    The coffee in the metropolitan