• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Ebbs and Flows of Agency PR
 

The Ebbs and Flows of Agency PR

on

  • 252 views

A presentation for Central Michigan University college students about what it's like to work for an agency.

A presentation for Central Michigan University college students about what it's like to work for an agency.

Statistics

Views

Total Views
252
Views on SlideShare
251
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Ebbs and Flows of Agency PR The Ebbs and Flows of Agency PR Presentation Transcript

    • The Ebbs and Flows of PR Agency Life
      • Presented by:
      • Nikki Stephan & Lauren Weber
    • Franco History
      • Headquartered in Detroit
      • Founded in 1964
      • Full service agency with clients in health care, non-profit, retail, entertainment, automotive and technology
    • Franco Culture
    • The (Not So) Typical Agency Day
      • Media monitoring and making clips
      • Measurement and analysis
      • E-mail interaction with clients and team
      • Research
      • Meetings with clients or team members
      • Writing!!!
      • Creating media lists
      • Outreach to media
      • Developing PR plans
      • Managing clients’ projects and expectations
      • Maintaining social media sites – both client-related and personal
      • Measurement and analysis
    • To Work at an Agency, You Must:
      • Be able to juggle multiple clients
      • Thrive in a fast paced environment
      • Be organized
      • Be able to track your time
      • Pay attention to billing
      • Understand business in general
      • Be a flawless writer
      • Be a creative, “outside the box” thinker
    • Skills That Get You Brownie Points
      • Blogging experience
      • Knowledge of social media tools
      • Familiarity with journalists in the city where you hope to work
      • General knowledge of HTML and Web design
      • Video and photography skills
    • The Job Hunt
      • Company Web sites
      • PRSA Web sites
      • Avoid Monster, Hotjobs, etc.
      • Help a PR Pro Out
      • LinkedIn, Twitter
      • Talk to your friends / pros in the field
      • Never burn bridges
      • Clean up your Facebook account
    •  
    • Landing the Interview
      • Watch for spelling, grammar on résumé
      • Include work experience before education
      • Get creative with your cover letter
      • Showcase what makes you unique
      • Create an online portfolio with most relevant work from classes and internships
      • Get involved with campus organizations and take on a PR role
      • Proven experience
    • How to Land the Job
      • Showcase your personality, confidence
      • Show familiarity with company, follow on social media sites
      • Ask questions
      • Sell yourself without being arrogant
      • Relate experience to the job opportunity
      • Be prepared for a writing test and do well on it
      • Write thank you emails or cards
    • Agency Tips
      • Every agency is different
      • Remember, culture is key – find a place that’s the right fit for you
      • Dress appropriately
      • Always maintain professionalism
      • Think about the big picture
    • The Changing Media Landscape
      • Media relations now includes blogger relations
        • Basic knowledge of FTC rules
        • Bloggers are NOT journalists
        • Conversational approach
        • Don’t send a press release!
    • Q & A Image credits to: Zcache Helico Shironekoeuro DaveMadeThat TomHarpel Laurenceshan Amazonaws Kolby Schnelli El Struthio
    • How to Reach Us
      • Lauren:
      • [email_address]
      • @LaurenWeber84
      • Nikki:
      • [email_address]
      • @EstrellaBella10