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The Ebbs and Flows of Agency PR
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The Ebbs and Flows of Agency PR

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A presentation for Central Michigan University college students about what it's like to work for an agency.

A presentation for Central Michigan University college students about what it's like to work for an agency.

Published in: Business, Technology

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Transcript

  • 1. The Ebbs and Flows of PR Agency Life
    • Presented by:
    • Nikki Stephan & Lauren Weber
  • 2. Franco History
    • Headquartered in Detroit
    • Founded in 1964
    • Full service agency with clients in health care, non-profit, retail, entertainment, automotive and technology
  • 3. Franco Culture
  • 4. The (Not So) Typical Agency Day
    • Media monitoring and making clips
    • Measurement and analysis
    • E-mail interaction with clients and team
    • Research
    • Meetings with clients or team members
    • Writing!!!
    • Creating media lists
    • Outreach to media
    • Developing PR plans
    • Managing clients’ projects and expectations
    • Maintaining social media sites – both client-related and personal
    • Measurement and analysis
  • 5. To Work at an Agency, You Must:
    • Be able to juggle multiple clients
    • Thrive in a fast paced environment
    • Be organized
    • Be able to track your time
    • Pay attention to billing
    • Understand business in general
    • Be a flawless writer
    • Be a creative, “outside the box” thinker
  • 6. Skills That Get You Brownie Points
    • Blogging experience
    • Knowledge of social media tools
    • Familiarity with journalists in the city where you hope to work
    • General knowledge of HTML and Web design
    • Video and photography skills
  • 7. The Job Hunt
    • Company Web sites
    • PRSA Web sites
    • Avoid Monster, Hotjobs, etc.
    • Help a PR Pro Out
    • LinkedIn, Twitter
    • Talk to your friends / pros in the field
    • Never burn bridges
    • Clean up your Facebook account
  • 8.  
  • 9. Landing the Interview
    • Watch for spelling, grammar on résumé
    • Include work experience before education
    • Get creative with your cover letter
    • Showcase what makes you unique
    • Create an online portfolio with most relevant work from classes and internships
    • Get involved with campus organizations and take on a PR role
    • Proven experience
  • 10. How to Land the Job
    • Showcase your personality, confidence
    • Show familiarity with company, follow on social media sites
    • Ask questions
    • Sell yourself without being arrogant
    • Relate experience to the job opportunity
    • Be prepared for a writing test and do well on it
    • Write thank you emails or cards
  • 11. Agency Tips
    • Every agency is different
    • Remember, culture is key – find a place that’s the right fit for you
    • Dress appropriately
    • Always maintain professionalism
    • Think about the big picture
  • 12. The Changing Media Landscape
    • Media relations now includes blogger relations
      • Basic knowledge of FTC rules
      • Bloggers are NOT journalists
      • Conversational approach
      • Don’t send a press release!
  • 13. Q & A Image credits to: Zcache Helico Shironekoeuro DaveMadeThat TomHarpel Laurenceshan Amazonaws Kolby Schnelli El Struthio
  • 14. How to Reach Us
    • Lauren:
    • [email_address]
    • @LaurenWeber84
    • Nikki:
    • [email_address]
    • @EstrellaBella10