03 Ben Williams Book Sa Slides

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Presented at the Classic Events Conference: DIGITAL STRATEGIES FOR BOOK PUBLISHERS on Tuesday 12 May 2009, The Wanderers Club, 21 North Road, Illovo, Johannesburg www.classicevents.co.za

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03 Ben Williams Book Sa Slides

  1. 1. Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg Notes on being effective on today's web Case study: BOOK Southern Africa http://book.co.za Presented by: Ben Williams, Publishing Editor, BOOK SA +27 (0) 21 434 4333 +27 (0) 83 684 1112 editor@book.co.za
  2. 2. About BOOK SA (1) A product driver for publishers SA's most popular (non-retail) book site Sell R100 000s of SA books via affiliation Publisher microsites: new media satellites that broadcast awareness and drive sales quot;Book ITquot; that brightens every corner of the web SEO and SMO quot;Long tailquot; dominance Periphery haunting Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za
  3. 3. About BOOK SA (2) A news source and social network Web filter and aggregator: up to 25 articles/day Author homepages: static or dynamic; interlinked Events hub Book forum It all comes together on our homepage at book.co.za Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za
  4. 4. The quot;Monetization Mixquot; Apply network power to conversion facets Advertising vs Monetization Network power: quality in quantity Conversion facets How many click opportunities per page? How consistent is the presentation? Work with: AdWords, Afrigator, Kalahari, OfferForge AdWords: set conversion targets and track through Google Analytics Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za
  5. 5. The New-New Web Trends: from web 2.0 to web cloud Why quot;web cloudquot; - ? (Because quot;web 3.0quot; is too obvious...) The incredible shrinking web: mobility of platforms The Facebook threat: breaking the internet The antidotes: Satellites and moons that integrate & redirect Cross-pollination Twitter: BOBW Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za
  6. 6. Thank You (now, let's look at a 1st-gen Kindle) Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za

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