MyCreativity 2 0 2 0 :  remembering  the  creative  industries
    Bas van Heur Manuela Zechner Michael LaFond Branka Ćurčić  Maria Ptqk Birgit Bertram Sebastian Olma & Karl  Daniela Sw...
Working on ambivalence <ul><li>Back then, following  wintercamp09 , we were inventing a culture for addressing contradicti...
 
Entrepreneurial Strategies? <ul><li>Were we playing into the hands of policy makers  </li></ul><ul><li>when we identified ...
...those terrible working conditions <ul><li>...we kicked off a revolution during wintercamp09 in this town called Amsterd...
 
...remembering our questions! <ul><ul><li>How did we pursue our collective *energy sparks*  we had ignited? </li></ul></ul...
Economic action and beyond <ul><li>Remember being constantly stuck between an urge to perfectionize self-disciplinary mode...
Remember the policy makers' &quot;narratives&quot;?  Urban competitivity, innovative milieus,  places of consumption,  all...
 
Debates on self-identification <ul><li>Policy-makers tried to identify us as  economic actors , but did we want to play th...
in  crisis  we found  opportunity <ul><li>. . .. challenges  and  struggles  including contradictory messages regarding cr...
crisis  =  opportunity <ul><li>integrating culture and  experimentation,  civil society mobilising untapped resources and ...
 
shifting paradigms... <ul><li>What was the moment in time when the  creative industries' bubble  along with its specific v...
Projects imagined and initiated <ul><li>  </li></ul><ul><li>- Experiments with different economic models.  </li></ul><ul><...
 
As if creativity had never existed before.... <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Was there anything really  &...
 
more slack <ul><li>Beyond networks: performing  slackerdom </li></ul><ul><li>Questioning  overproductionism  -  </li></ul>...
 
10 Minute Break <ul><li>Buddhist meditation  ...  </li></ul><ul><li>a training programme for slacking!  </li></ul><ul><li>...
 
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My Creativity Final Presentation @ Winter Camp 09

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  • My Creativity Final Presentation @ Winter Camp 09

    1. 1. MyCreativity 2 0 2 0 :  remembering  the  creative  industries
    2. 2.     Bas van Heur Manuela Zechner Michael LaFond Branka Ćurčić  Maria Ptqk Birgit Bertram Sebastian Olma & Karl Daniela Swarowsky Renée Ridgway Prayas Abhinav
    3. 3. Working on ambivalence <ul><li>Back then, following wintercamp09 , we were inventing a culture for addressing contradictions we struggled with in our practices.... </li></ul><ul><li>  </li></ul><ul><li>...a culture for addressing structural </li></ul><ul><li>and subjective ambivalences produced by the </li></ul><ul><li>Creative Industries - contradictions </li></ul><ul><li>between social and economic concerns. </li></ul>
    4. 5. Entrepreneurial Strategies? <ul><li>Were we playing into the hands of policy makers  </li></ul><ul><li>when we identified with the   </li></ul><ul><li>Creative Industries paradigm? </li></ul><ul><li>  </li></ul><ul><li>What were our strategies in using entrepreneurial and consultancy models to organize ourselves? </li></ul><ul><li>We tried linking up with social movements and other struggles when we were addressing precarity, gentrification and privatisation. </li></ul>
    5. 6. ...those terrible working conditions <ul><li>...we kicked off a revolution during wintercamp09 in this town called Amsterdam! </li></ul><ul><li>  </li></ul><ul><li>We started a collaborative editing website *Intangible Negotiation* for ethical guidelines and working contracts for collaborations of freelancers with institutions and funders. </li></ul><ul><li>  </li></ul><ul><li>http://sites.google.com/site/intangiblenegotiation/ </li></ul><ul><li>  </li></ul><ul><li>...in those years the guidelines were rapidly developed and disseminated to all areas of the so called &quot;creative industries&quot;! </li></ul><ul><li>  </li></ul>
    6. 8. ...remembering our questions! <ul><ul><li>How did we pursue our collective *energy sparks* we had ignited? </li></ul></ul><ul><ul><li>How did we appropriate the  “creative industries” vocabulary? </li></ul></ul><ul><ul><li>How did we lie in bed with the enemy without getting fucked? </li></ul></ul><ul><ul><li>What were we working for?  </li></ul></ul><ul><ul><li>In using alternative business models, did we stay true to our goals and not let ourselves be coopted?  </li></ul></ul><ul><ul><li>How did we turn an alternative business model  into an &quot;alternative&quot;? </li></ul></ul><ul><ul><li>How did we avoid funding dependencies? </li></ul></ul>
    7. 9. Economic action and beyond <ul><li>Remember being constantly stuck between an urge to perfectionize self-disciplinary models (the excitement of neoliberalism) and being frustrated by it?  </li></ul><ul><li>Difficult to imagine anything beyond individual improvement. </li></ul><ul><li>What was economic action during those years?  </li></ul><ul><li>How did we imagine alternative economic structures ? </li></ul><ul><li>  </li></ul><ul><li>The network turned out to be a fetish.  </li></ul><ul><li>So much hope invested, so little realized.  </li></ul><ul><li>MyCreativity consisted of an overlap of multiple and shifting interests - the organized network turned out not to be the best format for our coordination... </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>. </li></ul>
    8. 10. Remember the policy makers' &quot;narratives&quot;?  Urban competitivity, innovative milieus,  places of consumption, all that shit?    Remember them not wanting to address -  not even name - cultural diversity? Remember that guy telling us  &quot;we don't care if you call it knowledge or creativity  as long as it makes the city clean&quot; ?   Remember them saying &quot;we want to keep the system working ... if the creative industries benefit from it or not is secondary&quot;?     Remember Richard Florida?
    9. 12. Debates on self-identification <ul><li>Policy-makers tried to identify us as economic actors , but did we want to play the game? </li></ul><ul><li>Were we ready to confront the power we already had? </li></ul><ul><li>Were we aware of the strategic position we had in the so-called mutation of capitalism? </li></ul><ul><li>What made us weaker:   </li></ul><ul><li>     playing the game or not playing it? </li></ul><ul><li>Didn't we choose this job - art and stuff -  </li></ul><ul><li>     to avoid being part of the problem? </li></ul><ul><li>Did we identify with the Creative Industries as a homogeneous professional group?  </li></ul><ul><li>I was broken! I had nothing to do with an architect! </li></ul>
    10. 13. in crisis we found opportunity <ul><li>. . .. challenges and struggles  including contradictory messages regarding creative industries discourse were reframed and reclaimed as opportunities ... </li></ul><ul><li>  </li></ul><ul><li>out of our diversity we pulled together arguments, resources and energies to support real alternatives: </li></ul><ul><li>open source urbanism, engaging online  </li></ul><ul><li>communication tools in support of cultural centers in each of our cities, sharing methods and experiences to work for development and against speculation and gentrification...   </li></ul>
    11. 14. crisis  =  opportunity <ul><li>integrating culture and experimentation, civil society mobilising untapped resources and energies.... self-organised, networked.. </li></ul><ul><li>  </li></ul><ul><li>we gave our cities the impulses to become learning cities ... </li></ul><ul><li>we began to place an emphasis on culture and communication, </li></ul><ul><li>and to use technology, as tools... </li></ul><ul><li>databases have been developed reviewing European examples of  *open source cultural centers and creative associations * </li></ul>
    12. 16. shifting paradigms... <ul><li>What was the moment in time when the creative industries' bubble along with its specific vocabulary burst?  </li></ul><ul><li>  </li></ul><ul><li>Was that terminology influencing or damaging our critical practices and to which extent?  </li></ul><ul><li>Did it decrease our organizational capacities?  </li></ul><ul><li>  </li></ul><ul><li>Calling things different names –  </li></ul><ul><li>new terminology as constituent practice? </li></ul>
    13. 17. Projects imagined and initiated <ul><li>  </li></ul><ul><li>- Experiments with different economic models.  </li></ul><ul><li>         The city as a pluralistic process rejecting  </li></ul><ul><li>         singular developmental trajectories </li></ul><ul><li>- Intangible Negotiation:  </li></ul><ul><li>         a toolkit with templates for common contracts </li></ul><ul><li> http://sites.google.com/site/intangiblenegotiation/ </li></ul><ul><li>- Radicalizing public-private partnerships </li></ul><ul><li>  </li></ul><ul><li>- Reflexive article in the Winter Camp reader on coordinating diverse practices under the heading of  MyCreativity </li></ul><ul><li>- Micro-tweaks instead of macro-strategies </li></ul>
    14. 19. As if creativity had never existed before.... <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Was there anything really &quot;new&quot; out there? </li></ul>
    15. 21. more slack <ul><li>Beyond networks: performing slackerdom </li></ul><ul><li>Questioning overproductionism -  </li></ul><ul><li>organized networks can be 'too' productive </li></ul><ul><li>Questioning Time </li></ul><ul><li>Rethinking INC support of networks: stronger role as center of expertise concerning practical problematics of creative survival (alternative support mechanisms of cultural collaborative entrepreneurialism) </li></ul><ul><li>Facilitating purposeless activity </li></ul>
    16. 23. 10 Minute Break <ul><li>Buddhist meditation ...  </li></ul><ul><li>a training programme for slacking! </li></ul><ul><li>  </li></ul><ul><li>The world is kept in balance through a mix of opposing energies ... </li></ul><ul><li>there is a mass of people who choose to close their eyes and watch their breath instead of watching television or going shopping. </li></ul><ul><li>  </li></ul><ul><li>watch your breath... </li></ul>

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