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Qwikker Feb 2009 Overview
 

Qwikker Feb 2009 Overview

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    Qwikker Feb 2009 Overview Qwikker Feb 2009 Overview Presentation Transcript

    • Get your brand in their hands
    • & MUSIC Mobile Content Delivery transforms traditional VIDEOS advertising into live interactive hotspots by transmitting on rich content to consumers mobile COUPONS phones on demand and FREE OF CHARGE and without a data plan requirement. AND Marketing-driven content that is FREE to the consumer is the most rapidly growing segment of MORE the mobile content market.
    • About Qwikker “Qwikker gives us a competitive edge in the market and allows us to ‘light up’ our advertising inventory.” – Rocky Sisson, Executive Vice President, Sales and Marketing Clear Channel Outdoor The leader in on-location, carrier grade, mobile content delivery Powers world’s largest Bluetooth content distribution network Dominant IP portfolio: 9 patents filed; 3 US patents granted (wireless content distribution), 6 others pending (mobile caching, device detections and proximity transactions) and many foreign patents pending Web and API based campaign management, content publishing, device management and rich mobile application and iPhone experiences Member of Mobile Marketing Association and MMA’s Proximity Committee, Chair of Bluetooth SIG Mobile Content Delivery Study Group
    • About Bluetooth wireless technology Bluetooth is the most widespread, effective, efficient and user friendly delivery protocol for today’s mobile handsets Bluetooth is always FAST and FREE to the consumers 90% of all new phones sold are Bluetooth enabled Current Bluetooth penetration rate is 70% and increasing as every new mid mid-range and high- end phone has Bluetooth Bluetooth achieves transfer speeds of 20k to 50k per second, making it 10x faster than GPRS and 4x faster than 3G
    • About Wi-Fi Wi-Fi is FAST and FREE to the consumers (802.11g - 54Mbs!) Ability to show only the content you decide, not a public gateway Support for many different browsers and custom content experiences over the same Wi Wi-Fi hotspot for laptops, Windows Mobile devices, and Nokia devices Remotely managed in same system as our Bluetooth Proximity solution Wi-Fi and the Qwikker is the first proximity marketing company to offer integrated Bluetooth and Wi-Fi with support for the iPhone 14 Million iPhone’s have been sold as of January 2009 Qwikker’s technology allows for deep linking into the App Store – there are over 10,000 iPhone applications and millions of songs and videos – WE enabled iPhone content zones
    • Bluetooth: How does it work? A campaign creative with One click begins a fast and free A message appears asking a bold call to action prompts download of unique content to if the user wishes to passersby to turn on their mobile devices using Bluetooth. accept content. Bluetooth.
    • From Call to Action to Content Experience Successful delivery of mobile content starts with a strong call to action on signage or other on on-location advertising or engagement methods. User turns on Bluetooth and receives an opt-in message After user Get your free Spiderman 3 accepts, content Get your free Spiderman 3 download download is downloaded to Just switch on your phone’s Just switch on your phone’s their phone at no Bluetooth here Bluetooth here cost to the user.
    • Blackberry support: How does it work? : 4 A campaign creative Passersby “Set up Blackberry user Unique content with a bold call to Bluetooth” by navigates to “Media” downloads to action prompts searching for section and presses Blackberry and passersby to pair their available devices and “Blackberry remains on device Blackberry with the pairing by entering Button” and until user deletes. Qwikker MCS 0000 for the selects “Receive passcode. Using Bluetooth”
    • Wi-Fi : How does it work? (iPhone support) 4 A campaign creative Passersby turns on Portable Wi-Fi user Unique content with a bold call to their Wi-Fi on their locates the hotspot appears on their action prompts portable device. and connects. Wi-Fi capable passersby to look for portable device. the Wi-Fi hotspot on their Wi-Fi capable portable device.
    • Out-of-Home Advertising Home Qwikker is perfectly suited for the Out Of Home market and has the largest OOH Proximity Based Content Delivery Network with a presence in 12 countries in the Americas, Europe, Asia and Australia.
    • Event Solutions The proximity based system is ideal for delivering rich content and information in stadiums, concerts, music festivals, and trade shows.
    • Retail Qwikker’s retail solution has the power to drive consumers to a store, and within the store, increase business and deliver information and create excitement about products being sold.
    • Measured Results Qwikker produces a customized report for each campaign with measurements that can include: the number of people reached, opt-in rates and number of successful downloads. in
    • Coca-Cola, Shopping Malls & Bus Shelters, Ireland Cola, Coca-Cola used Qwikker’s OOH advertising network to deliver an interactive campaign to usher in the holiday season. A free mobile holiday ringtone was downloaded via Bluetooth hotspots throughout Dublin, Ireland in 16 locations within shopping malls and bus shelters. Location: Dublin , Ireland Media Type: Clear Channel & CBS Outdoor Shopping Malls & Bus Shelters Dates: December 1-29, 2008 Content Deliverable: Ringtone # of Qwikker Mobile Hotspots: 16 SOLUTION The Qwikker team worked with Clear Channel and CBS Outdoor to deploy the campaign. The campaign ran for three weeks with this timely call to action. RESULTS By utilizing Qwikker technology, Coca Coca-Cola was able to add measurement and trackability to a previously non- performance based advertising medium. Devices Prompted: 105,542 Total Response: 25,523 Opt-in: 6,946 Opt-in/Reponses: in/Reponses: 27% Call to action to turn on Bluetooth wireless technology to receive ringtone.
    • Van Wagner, Live Nation, Madonna Live Nation used Qwikker’s OOH advertising network to deliver an interactive campaign to promote Madonna’s tour stop in Los Angeles. Free mobile wallpapers were downloaded via Bluetooth hotspots throughout The Grove, a popular shopping and dining destination in Los Angeles. Location: Los Angeles, CA, Media Type: Van Wagner outdoor mall directories Dates: September 25 – October 26, 2008 Content Deliverable: Wallpaper SOLUTION # of Qwikker Mobile Hotspots: 4 The Qwikker team worked with Live Nation and Van Wagner to deploy a campaign creative featuring a strong, visible call to action and desirable content from Madonna’s Worldwide Sweet & Sticky tour. The campaign ran for four weeks. RESULTS By utilizing Qwikker technology, Live Nation was able to add measurement and trackability to a previously non non- performance based advertising medium. Devices Prompted: 30,651 Total Response: 17,062 Wallpaper delivered to mobile phones Opt-in: 1,255 Opt-in/Reponses: in/Reponses: 9%
    • Clear Channel Outdoor, Smithsonian Smithsonian used Qwikker’s OOH advertising network to deliver an interactive campaign. Free mobile wallpapers were downloaded via Bluetooth hotspots throughout Washington, DC in 6 bus shelters. Location: Washington, DC Media Type: Clear Channel Bus Shelters Dates: September 1 – October 31, 2008 Content Deliverable: Wallpaper # of Qwikker Mobile Hotspots: 6 SOLUTION The Qwikker team worked with Clear Channel and Smithsonian to deploy the campaign. The campaign ran for eight weeks with this call to action and has now been extended with a wallpaper/coupon offer. RESULTS By utilizing Qwikker technology, The Smithsonian was able to add measurement and trackability to a previously non- performance based advertising medium. Devices Prompted: 33,480 Total Response: 10,958 Opt-in: 1,272 Opt-in/Reponses: in/Reponses: 12% Call to action to turn on Bluetooth wireless technology to receive wallpaper.
    • Clear Channel Outdoor, eMusic eMusic used Qwikker’s OOH advertising network to deliver an interactive campaign. Free mobile wallpapers that delivered a coupon for free downloads were downloaded via Bluetooth hotspots throughout San Francisco in 10 bus shelters. Location: San Francisco, CA Media Type: Clear Channel Bus Shelters Dates: September 1 – October 31, 2008 Content Deliverable: Wallpaper (Coupon) # of Qwikker Mobile Hotspots: 10 SOLUTION The Qwikker team worked with Clear Channel and eMusic to deploy the campaign. The campaign in ongoing. RESULTS By utilizing Qwikker technology, eMusic was able to add measurement and trackability to a previously non- performance based advertising medium. Devices Prompted: 80,568 Total Response: 27,880 Opt-in: 2,082 Opt-in/Reponses: in/Reponses: 7% Call to action to turn on Bluetooth wireless technology to receive wallpaper.
    • Clear Channel Outdoor, The Sports Club/LA LA sports Club used Qwikker’s OOH advertising network to deliver an interactive campaign. Free mobile wallpapers that delivered a complimentary day pass were downloaded via Bluetooth hotspots throughout San Francisco in 4 bus shelters. Location: San Francisco, CA Media Type: Clear Channel Bus Shelters Dates: September 1 – October 31, 2008 Content Deliverable: Wallpaper (Coupon) SOLUTION # of Qwikker Mobile Hotspots: 4 The Qwikker team worked with Clear Channel and The Sports Club/LA to deploy the campaign. The campaign ran for eight weeks. RESULTS By utilizing Qwikker technology, The Sports Club/LA was able to add measurement and trackability to a previously non-performance based advertising medium. performance Devices Prompted: 27,111 Total Response: 12,027 Wallpaper delivered to mobile phones Opt-in: 1,132 Opt-in/Reponses: in/Reponses: 9%
    • Clear Channel Outdoor, Jersey Boys Jersey Boys used Qwikker’s OOH advertising network to deliver an interactive campaign. Free videos of the theatre production of Jersey Boys were downloaded via Bluetooth hotspots within a major transportation hub in Chicago. Location: Chicago, IL Media Type: Clear Channel Digital Screen Dates: June 27– November 16, 2008 Content Deliverable: Video # of Qwikker Mobile Hotspots: 12 SOLUTION The Qwikker team worked with Clear Channel to deploy a campaign creative featuring a strong, visible call to action and desirable content. The campaign ran for 20 weeks. RESULTS By utilizing Qwikker technology, Jersey Boys was able to add measurement and trackability to a previously non non- performance based advertising medium. Devices Prompted: 187,514 Total Response: 100,425 Opt-in: 6,903 Opt-in/Reponses: in/Reponses: 7%
    • Six Flags Media Networks Six Flags Media Networks used Qwikker’s technology to deliver an interactive campaign across all their theme parks. Free mobile wallpapers and ringtones were downloaded via Bluetooth hotspots throughout the United States Location: Across the United States in Six Flags theme parks Dates: June 1-October 31, 2008 Content Deliverable: Wallpapers and Ringtones # of Qwikker Mobile Hotspots: 11 SOLUTION The Qwikker team worked with Six Flags Media Network to deploy campaigns for Chase, Jeep, Dodge and Starburst. The campaign is ongoing. RESULTS By utilizing Qwikker technology, the Six Flags Media Networks was able to add measurement and trackability to a previously non non-performance based advertising medium. Devices Prompted: 79,160 Total Response: 28,806 Opt-in: 2,527 Wallpaper delivered to mobile phones Opt-in/Reponses: in/Reponses: 9%
    • US Army National Guard, Shopping Malls United States Army National Guard used Qwikker’s OOH advertising network to deliver an interactive campaign. Free mobile wallpapers and applications were downloaded via Bluetooth hotspots throughout the shopping malls. Locations: Shopping Malls across the United States Media Type: Clear Channel & CBS Outdoor mall directories Dates: June 1 – August 31, 2008 Content Deliverable: Wallpaper & Application SOLUTION # of Qwikker Mobile Hotspots: 104 The Qwikker team worked with Clear Channel Outdoor and CBS Outdoor to deploy a campaign that offered either a mobile application or a wallpaper that directed passersby to a website to receive free movie tickets. The campaign ran for twelve weeks. RESULTS By utilizing Qwikker technology, US Army National Guard was able to add measurement and trackability to a previously non non-performance based advertising medium. Devices Prompted: 565,154 Total Response: 227,645 Opt-in: 26,576 Opt-in/Reponses: in/Reponses: 12% Call to action to turn on Bluetooth wireless technology to receive wallpaper.
    • Clear Channel Interspace Airports, Dallas Dallas-Fort Worth Interspace uses Qwikker’s technology to deliver to deliver a complimentary Dallas Dallas-Fort Worth city guide. A free application and wallpaper are downloaded via Bluetooth hotspots within the arrivals section of the Dallas-Fort Worth International Airport. Fort Location: Dallas –Fort Worth Airport Media Type: Interspace Airports Kiosk Dates: March 11-November 17, 2008 Content Deliverable: Application (City Guide)/Wallpaper # of Qwikker Mobile Hotspots: 20 SOLUTION The Qwikker team worked with Interspace and the Dallas Fort Worth Airport to deploy the campaign. The campaign started on March 11, 2008 and is still currently running. RESULTS By utilizing Qwikker technology, Interspace has been able to add measurement and trackability to a previously non- performance based advertising medium. Devices Prompted: 315,541 Total Response: 139,374 Opt-in: 19,877 Wallpaper delivered to mobile phones Opt-in/Reponses: in/Reponses: 14%
    • Bravo Network, Shopping Malls NBC Bravo's media agency, Spark Communications, deployed a campaign across Qwikker's Out of Home network. The campaign ran during the month of January coinciding with Bravo's overall advertising push for the new show. In-mall creatives incorporated a call to action instructing shoppers to enable their Bluetooth in order to receive the 30-second TV spot. second Locations: 45 of the top shopping centers in Chicago, Los Angeles and New York Media Type: Shopping Mall directories Dates: January 20 – February 29, 2008 Content Deliverable: Video SOLUTION # of Qwikker Mobile Hotspots: 104 NBC Bravo incorporated Bluetooth into their advertising campaign in the weeks leading up to the premier of the new reality TV show Make Me a Supermodel . RESULTS Over 200,000 devices were prompted with video clips were delivered to mobile users in Chicago, Los Angeles, and New York Static advertisements for the television show became viral when Qwikker technology pushed a video advertising the premier of Make Me a Supermodel. Devices Prompted: 237,353 Total Response: 99,562 Opt-in: 13,825 Opt-in/Reponses: in/Reponses: 14% Call to action to turn on Bluetooth wireless technology to receive video.
    • Ford Sync Ford’s advertising agency, Team Detroit, leveraged the Qwikker OOH advertising network to deliver an interactive campaign for Ford Sync, an exciting new in in-car communications and entertainment system designed and engineered in partnership with Microsoft. Ringtones were downloaded for free via Bluetooth in over 100 mobile hotspots throughout United States and Canada. Location: Los Angeles, New York, San Francisco, Washington DC, Calgary , Edmonton, Toronto, Vancouver, Kitchener/Waterloo, Ottawa, Montreal, Quebec Media Type: Arenas, bus shelters, airports, retail and restaurants Dates: January 20 – February 29, 2008 SOLUTION Content Deliverable: Ringtone The Qwikker team deployed a campaign creative featuring a strong, visible call to action and desirable content from popular recording artists .The campaign ran for eight weeks and was later extended through a partnership with Arena Media for an additional four weeks in major arenas across the United States States. RESULTS By utilizing Qwikker technology, Ford was able to add measurement and trackability to a previously non- performance based advertising medium. Devices Prompted: 419,501 Total Response: 136,269 Opt-in: 23,374 Call to action to turn on Bluetooth to receive wallpaper. Opt-in/Reponses: in/Reponses: 17%
    • Architecture Overview Remote Management: Client content is stored and maintained on our Qwikker Central Servers. Content can be swapped out or updated remotely at any time. Mobile Content Server: The Qwikker unit connects via Ethernet or Cellular (GPRS) to the Management Server to acquire content and deliver it to mobile users. Client: The client opts in to a message delivered to their handset and receives the content free of charge via Bluetooth.
    • Steve Friedlander Chief Executive Officer steve@qwikker.com Gail Hilton Director of Sales and Marketing gail@qwikker.com 212.404.1205