Dizzee Rascal Research for Tongue N Cheek Album Release

1,066 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,066
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Dizzee Rascal Research for Tongue N Cheek Album Release

  1. 1. Tongue N Cheek Album Released 21 st September Dizzee Rascal Research
  2. 2. Tongue N Cheek; Track Listings <ul><li>Disc One </li></ul><ul><li>Bonkers </li></ul><ul><li>Road Rage </li></ul><ul><li>Dance Wiv Me </li></ul><ul><li>Freaky Freaky </li></ul><ul><li>Can’t Tek No More </li></ul><ul><li>Chillin’ Wiv Da Man Dem </li></ul><ul><li>Dirtee Crash </li></ul><ul><li>Money Money </li></ul><ul><li>Leisure </li></ul><ul><li>Hoilday </li></ul><ul><li>Bad Behaviour </li></ul><ul><li>Bonus Disc – Foot N Mouth </li></ul><ul><li>Intro </li></ul><ul><li>DJ Semtex & Dizzee Rascal Skit </li></ul><ul><li>Butterfly </li></ul><ul><li>Holiday [Snippet] </li></ul><ul><li>Dance Wiv Me [Snippet] </li></ul><ul><li>Bonkers [Snippet] </li></ul><ul><li>DJ Semtex Interview with Newham Generals </li></ul><ul><li>Hard – Newham Generals [Snippet] </li></ul><ul><li>Mind Is A Gun – Newham Generals </li></ul><ul><li>DJ Semtex Interview ft. Smurfie Syco </li></ul><ul><li>Laugh – Smurfie Syco </li></ul><ul><li>Dizzee Rascal Talks About Forthcoming Project ‘Maniac Music’ </li></ul><ul><li>Warrior Within – Dizzee Rascal Ft. D Double E Footsie [Snippet] </li></ul><ul><li>Freestyle – Dizzee Rascal D Double E Footsis & Smurfie Syco Exclusive </li></ul>
  3. 3. MySpace <ul><li>This is the first thing you see </li></ul><ul><li>when you go onto Dizzee Rascal’s </li></ul><ul><li>MySpace page (top picture on the </li></ul><ul><li>right) it is the cover to his new </li></ul><ul><li>album but it has been edited so </li></ul><ul><li>that you click the links below to; </li></ul><ul><li>iTunes, HMV, amazon.com, </li></ul><ul><li>play.com and 7digital. Using the </li></ul><ul><li>same graphics that are on the </li></ul><ul><li>front of his albums you know </li></ul><ul><li>exactly what to look for when you </li></ul><ul><li>are looking to purchase his new </li></ul><ul><li>album (due to the same graphics, </li></ul><ul><li>fonts and colours etc) </li></ul>http://www.myspace.com/dizzeerascal
  4. 4. Other Features on MySpace <ul><li>Mixtape – Pop out Player </li></ul><ul><li>A variety of songs are embed onto the </li></ul><ul><li>page on a player for the listener to preview some of Dizzee Rascal’s well </li></ul><ul><li>known songs. </li></ul><ul><li>Gig and Festival Listings </li></ul><ul><li>A list of Gig dates are entered on to his </li></ul><ul><li>MySpace page with links to all of his </li></ul><ul><li>upcoming shows, there is a direct link to </li></ul><ul><li>the venue so you can book the tickets too. </li></ul><ul><li>Festivals are a great way to get a big </li></ul><ul><li>crowd and get them involved in his music, </li></ul><ul><li>from how many venues are sold out, he is </li></ul><ul><li>a very popular artist. </li></ul>
  5. 5. Other Features on MySpace <ul><li>YouTube Video’s </li></ul><ul><li>YouTube Video Links have been </li></ul><ul><li>embedded into Dizzee Rascal’s </li></ul><ul><li>MySpace page, this is for the viewer </li></ul><ul><li>to preview some of his video’s on </li></ul><ul><li>YouTube, to see what his music and </li></ul><ul><li>music video’s are like. </li></ul>
  6. 6. Benefits of Using MySpace <ul><li>Promote forthcoming events as well as what’s happening now. </li></ul><ul><li>Attracts new fans, as it is a social networking site. </li></ul><ul><li>Can be kept up-to-date easily, as it is a website, things can be deleted and added as an when. </li></ul><ul><li>Easily accessible to the young market, as it is a social networking site, which is who Dizzee is targeting. </li></ul><ul><li>Can have loads of features on it, like video’s, links, previews, blogs and so on. </li></ul>
  7. 7. Facebook <ul><li>Like MySpace, Facebook is </li></ul><ul><li>a good way to target Dizzee </li></ul><ul><li>Rascal’s audience. </li></ul><ul><li>However, unlike MySpace, </li></ul><ul><li>Facebook is more a chatting </li></ul><ul><li>site, where as MySpace is </li></ul><ul><li>known for bands using it, and </li></ul><ul><li>setting up their fan base. </li></ul>
  8. 8. Official Artist’s Website <ul><li>A website is a good way </li></ul><ul><li>to promote an artist, it is </li></ul><ul><li>easily accessible to the </li></ul><ul><li>whole of the world and it is </li></ul><ul><li>easily updated so you can </li></ul><ul><li>add new and forthcoming </li></ul><ul><li>events. Viewing a website is </li></ul><ul><li>free and convenient to all of </li></ul><ul><li>The population, so its goes </li></ul><ul><li>to use. </li></ul>http://www.dizzeerascal.co.uk
  9. 9. Magazine Reviews <ul><li>Various Magazines, like NME </li></ul><ul><li>have reviewed Dizzee Rascal’s new album Tongue N Cheek, this is a good way of publicising the album as a lot of readers will look at magazines or the articles online. The magazines give a good review which most readers will take notice of, they give an overall review of the album and most add a star rating. </li></ul><ul><li>http://www.slide.com/r/iDOt-VSG7j9XCKCyogx88 </li></ul><ul><li>RfvBtM5XYk?previous_view=TICKER&previous_action </li></ul><ul><li>TICKER_ITEM_CLICK&ciid=3314649326036453637 </li></ul>
  10. 10. Playstation; Launch <ul><li>Playstation welcome Dizzee </li></ul><ul><li>Rascal Mercury Award </li></ul><ul><li>Winner, to launch their new </li></ul><ul><li>swanky SingStar Rooms: </li></ul><ul><li>VIP space in PlayStation </li></ul><ul><li>Home on September 24 at 9 </li></ul><ul><li>o’clock. This is part of the </li></ul><ul><li>launch of his new album </li></ul><ul><li>Tongue N Cheek. </li></ul><ul><li>http://www.youtube.com/watch?v=HGhNjZyxRHw&feature=player_embedded#t=26 </li></ul>
  11. 11. BBC Electric Proms <ul><li>Presenting Dizzee Rascal with live band and orchestra </li></ul><ul><li>Musical Direction by Hal Ritson and String Arrangements by Jules Buckley </li></ul><ul><li>From the teenage grime producer who pored over the pages of heavy </li></ul><ul><li>Metal weekly Kerrang and sampled Japanese chamber music, to the pop </li></ul><ul><li>star Jeremy Paxman calls 'Mr. Rascal' when soliciting his views on US </li></ul><ul><li>president Barack Obama, Dylan Mills AKA Dizzee Rascal likes confounding </li></ul><ul><li>expectations. </li></ul><ul><li>In 2003, his radical debut album Boy in da Corner scooped the Mercury </li></ul><ul><li>Prize. He's since redefined UK urban music with a trademark style which </li></ul><ul><li>blends raw street lyricism with radio friendly melody and draws as easily </li></ul><ul><li>from grime as hip hop, R&B or pop music. </li></ul><ul><li>In the last 12 months, Dizzee hooked up with producers Calvin Harris and </li></ul><ul><li>Armand Van Helden for an untouchable trio of electro-grime anthems – </li></ul><ul><li>Dance Wiv Me, Bonkers and Holiday. All three UK number one singles </li></ul><ul><li>feature on upcoming fourth album Tongue N' Cheek - a recession-beating </li></ul><ul><li>collection of upbeat party bangers. Enjoying his recent reinvention as </li></ul><ul><li>a pop star, Dizzee is now in a place where he has artistic free rein; &quot;I don't </li></ul><ul><li>know what people think I am now, and that's good, because it means I can </li></ul><ul><li>do whatever I want&quot;. </li></ul><ul><li>Continuing to confound expectations, for BBC Electric Proms Dizzee Rascal </li></ul><ul><li>delivers his first ever full length live show with a band, horns and string </li></ul><ul><li>section. Dizzee is joined by Heritage Orchestra and backed by electronic </li></ul><ul><li>mash-up collective The Young Punx under the musical direction of Hal </li></ul><ul><li>Ritson. A celebration of the artist's diverse influences, expect a party set of </li></ul><ul><li>chart mash-ups, radical reinterpretations of Rascal favourites plus a few </li></ul><ul><li>closely guarded surprises. </li></ul><ul><li>http://www.bbc.co.uk/electricproms/2009/artists/dizzeerascal/ </li></ul>
  12. 12. Later with Jools Holland <ul><li>Dizzee Rascal featured </li></ul><ul><li>on Jools Holland’s show, on the </li></ul><ul><li>22/09/2009 the day after his album </li></ul><ul><li>Was released, he performed the </li></ul><ul><li>song ‘’Can’t Tek No More’’. This is a </li></ul><ul><li>great way to broadcast his music </li></ul><ul><li>via another form of media, the </li></ul><ul><li>televisions. This can also be </li></ul><ul><li>re-watched on BBC iPlayer. </li></ul><ul><li>http://www.youtube.com/watch?v=spfalgW_eNI </li></ul>
  13. 13. Tongue N Cheek Air Max 90’s <ul><li>On Friday 18th September, Nike Sportswear and Mercury Music Prize winning recording artist Dizzee Rascal will release the very special, and strictly limited, Nike Air Max 90 ‘Tongue N’ Cheek’ sneaker. The shoe has been created in a special partnership between Dizzee, Nike Design and long-time Dizzee collaborator and creative director, Ben Drury and will go on sale exclusively at Nike’s1948 store in London’s Shoreditch, ahead of the release of Dizzee’s fourth LP, Tongue N’ Cheek (Monday 21st September) </li></ul><ul><li>This promo video has been created specially to celebrate </li></ul><ul><li>these two releases. Art directed by Drury, shot by hype </li></ul><ul><li>photographers Tim & Barry (dontwatchthat.tv) the same </li></ul><ul><li>creative team behind the album artwork, also includes </li></ul><ul><li>the skills of up and coming director/animator James </li></ul><ul><li>Copeman. Set to ‘Chillin Wiv Da Man Dem’ - the sound </li></ul><ul><li>of Dizzee at his most laid-back- the film fuses elements </li></ul><ul><li>of the album artwork with additional footage, and is a </li></ul><ul><li>light hearted look into Rascal’s world. </li></ul><ul><li>http://www.youtube.com/watch?v=rV_r4JSXHJQ&feature=player_embedded#t=30 </li></ul>
  14. 14. Tongue N Cheek Advert & Website <ul><li>Here is a direct website to </li></ul><ul><li>buy Dizzee Rascal’s new </li></ul><ul><li>album, this webpage is </li></ul><ul><li>advertised on both his </li></ul><ul><li>MySpace and Own Website. </li></ul><ul><li>Other than buying his </li></ul><ul><li>album, you can also buy a </li></ul><ul><li>life size figurine and “Dirtee </li></ul><ul><li>Cash” with Dizzee Rascal’s </li></ul><ul><li>face on it! </li></ul>
  15. 15. The Telegraph Rating <ul><li>From the green fields of Glastonbury to the dance floors of Ibiza, Dizzee Rascal’s Bonkers has been the standout tune of the summer. The exuberant anthem is one of three No1 hits on Tongue N’ Cheek, his fourth album, which looks set to cement his status as a national treasure. Known to his African-born mother as Dylan Kwabena Mills, the 24 year-old has become an increasingly influential figure in Britain’s cultural life since he won a Mercury Award for his debut Boy in da Corner in 2003. </li></ul><ul><li>By fusing his urgent chat with dance music, over the past 12 months Mills has taken the previously obscure sound of British rap to the top of the charts. He has also paved the way for an invasion of the top 40 by a series of improbably </li></ul><ul><li>named characters (Tinchy Stryder, Wiley, Chipmunk) from his fertile home turf in east London. Throughout his giddy ascent from a Bow council estate, Mills has remained inimitably himself. Whether sparring with Jeremy Paxman (who </li></ul><ul><li>memorably addressed him as Mr Rascal on Newsnight), telling fan Prince Harry that he should have punched him in the face for being cheeky, or dismissing a sour-faced Kate Moss for interrupting his interview at the GQ awards last </li></ul><ul><li>week, he has sustained the unpredictable irreverence that earned him his nickname. </li></ul><ul><li>Tongue N’ Cheek displays all of the attention-grabbing musical and lyrical directness that has helped Mills become a crossover star. From the start of his career he plundered numerous styles, exploiting the harsh dynamics of rock and </li></ul><ul><li>the sample culture of hip hop. On the new album, the euphoric synths and cheesy melodies of old-school rave on Holiday and Dirtee Cash, as well as on Bonkers, see him aiming squarely at daytime radio and the dance floor. Can’t </li></ul><ul><li>Tek No More looks back to an older tradition of black British music with its anguished analysis of the impact of the recession set to blaring horns and a stomping reggae beat. </li></ul><ul><li>http://www.telegraph.co.uk/culture/music/cdreviews/6197757/Dizzee-Rascal-Tongue-N-Cheek-Pop-CD-of-the-week.html </li></ul>
  16. 16. Tongue N Cheek Press Coverage
  17. 17. Nuts Magazine
  18. 18. Radio 1; Live Lounge with Jo Whiley <ul><li>Radio is a good way to broadcast </li></ul><ul><li>a new album, the radio gets </li></ul><ul><li>thousands of listeners everyday, </li></ul><ul><li>listening live, but some people do </li></ul><ul><li>listen to the radio via the internet, </li></ul><ul><li>when its most convenient for them. </li></ul><ul><li>Here Dizzee Rascal has featured on </li></ul><ul><li>Jo Whiley’s very popular Radio One </li></ul><ul><li>show, which gets about 11,000 </li></ul><ul><li>Listeners. </li></ul><ul><li>http://www.dizzeerascal.co.uk/?p=221 </li></ul>
  19. 19. HMV; 21 st September Live Launch <ul><li>Dizzee was due to appear at HMV, Oxford </li></ul><ul><li>Street on Monday evening (21st September) </li></ul><ul><li>to sign copies of his brand new album </li></ul><ul><li>“ Tongue n’ Cheek”, unfortunately due to </li></ul><ul><li>unforeseen circumstances he had to cancel </li></ul><ul><li>event. </li></ul>
  20. 20. Bonkers Clothing <ul><li>Dizzee Rascal is very </li></ul><ul><li>big amongst youngsters, </li></ul><ul><li>his range of clothing </li></ul><ul><li>targets this audience. He uses </li></ul><ul><li>a wide range of media to </li></ul><ul><li>promote himself, t-shirts are a </li></ul><ul><li>good way, as supporters and </li></ul><ul><li>fans will wear these and this </li></ul><ul><li>will get his name out there. </li></ul><ul><li>http://www.backstreetmerch.com/bands/dr/ </li></ul>
  21. 21. Newsnight Interview with Jeremy Paxman <ul><li>In a Newsnight discussion </li></ul><ul><li>on whether the election of </li></ul><ul><li>President Obama could help </li></ul><ul><li>bring about a black British </li></ul><ul><li>Prime Minister, hip-hop </li></ul><ul><li>artist Dizzee Rascal puts his </li></ul><ul><li>name forward to Jeremy </li></ul><ul><li>Paxman. </li></ul><ul><li>Here is another media stunt of Dizzee </li></ul><ul><li>Rascal’s, he’s putting his name </li></ul><ul><li>forward to be Prime Minster. </li></ul><ul><li>http://news.bbc.co.uk/1/hi/programmes/newsnight/7713242.stm </li></ul><ul><li>http://www.youtube.com/watch?v=tM1XrVVVBAk </li></ul>
  22. 22. How Dizzee Has Used The Media To Promote His New Album <ul><li>Overall, Dizzee Rascal has really got his name out there! </li></ul><ul><li>Whether its featuring on Radio or on Television, Dizzee </li></ul><ul><li>Rascal has done it. I admire Dizzee Rascal’s work, he takes a </li></ul><ul><li>good approach by getting involved with things like ‘Bonkers’ </li></ul>Clothing, Nike Air Max 90’s. He has a wide range of publicity and I admire him for doing this, he takes a hands on approach! And this is one of many reasons as to why he is so well known and successful.

×