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GIBS MBA USA West Coast - Web 2.0

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Internet and Media Group - Web 2.0

Internet and Media Group - Web 2.0

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    • 1.
      • Internet and Media
    • 2. “ Management models of the future will need…to contend with how to orchestrate a complex and changing network of individuals within and outside the boundaries the previously defined as “the enterprise” IBM, Future of the Enterprise white paper
    • 3. Agenda
      • Background to Web 1.0 and 2.0
      • Research Questions
      • Companies Visited
      • Learning's
      • Application to South Africa
    • 4.
      • Web 1.0 and 2.0
    • 5. History of the Internet
      • DARPA: fail-safe communications network
      • TCP/IP
      • 1969 to 1993: research , “RFCs”
        • Compare with OSI standardisation process
      • 1993 to now: commercial
      • Online: BBS, CompuServe, AOL predate
        • Humans want to communicate
    • 6. Web 1.0 (1994 to 2001)
      • Web browser/server
      • Netscape, Internet Explorer
      • Windows 95
        • Generation-Y Theory
      • Gold rush to pyrites (fools’ gold)
      • Dot-com crash
    • 7. Legacies of Web 1.0
      • Sales and Marketing adoption of Web
      • Operational efficiencies driven by cost cutting
      • Flattening of the world, supply chains
      • Bandwidth (wired, wireless) investment
      • Ref: Thomas L. Friedman, The World is Flat
    • 8.  
    • 9. Keystones of Web 2.0
      • The Cluetrain Manifesto
        • http://www.cluetrain.com/
      • The Long Tail
        • http://www.thelongtail.com/
      • Read/Write Web
        • http://www.oreilly.com/catalog/wemedia/book/ch02.pdf
      • Folksonomy
        • http://en.wikipedia.org/wiki/Folksonomy
    • 10. Web 2.0 Foundations
      • Write and read
      • Rewrite, write and read (mashup)
      • Authentic voice, augmented conversation
      • Weblogging aka Blogging aka Blogs
      • Podcasts/Vidcasts
    • 11. " ... the lack of a crisp definition is a feature, not a bug . And as the world shifts from the limited variety of bottlenecked distribution to the infinite variety of open distribution, there will be more examples of phenomena that are hard to define but are nevertheless real and true. The future is increasingly heterogeneous, not homogeneous. One size doesn't fit all. " Chris Anderson, “Web 2.0 and the Long Tail, Part 2” The Long Tail
    • 12. Web 2.0 Competencies (O’Reilly)
      • Services, not packaged software, with cost-effective scalability
      • Control over unique, hard-to-recreate data sources that get richer as more people use them
      • Trusting users as co-developers
      • Harnessing collective intelligence
      • Leveraging the long tail through customer self-service
      • Software above the level of a single device
      • Lightweight user interfaces, development models, and business models
    • 13. What the Web is NOT!
    • 14.  
    • 15. Research Questions
      • Primary Drivers for Success in Web 2.0 environment?
      • What is web 3.0?
      • Learning's for South Africa
    • 16.  
    • 17. Companies Visited
    • 18.  
    • 19. Learnings
    • 20. Marketing
      • Spread the word
        • Viral Marketing
        • Use of PR Companies
      • Get customer feedback regularly
        • closed loop system
      • Philosophy
        • Product leadership > Audience > Monitise
        • Pick your battles
        • They don't advertise - put money in the product
        • Build something that people care about - don't put lipstick on a pig
        • Guy Kawasaki - make meaning
      • Voyeurism/ Exhibitionist - Real estate porn
    • 21. Revenue
      • Two primary models
        • Focus on advertising
        • Subscription
      • Issues
        • Still a focus on growth rather than revenue
        • Still not breaking even
      • Need to keep the people coming back
      • Need to have a focus on the community aspect
      • Bubble 2.0?
      • Alternative Models
        • Sms
        • Selling data
    • 22. Funding
      • VC
        • bigger money- longer view
      • Angel
        • small amounts/ quick rampup
      • have good networks
      • Loads of Cash available
      • bootstrapping
      • mostly to cover salaries
      • You don't sell your company - you get bought - build a great company
    • 23. Entrepreneurship
      • Cat furniture - outsourced his design
      • US large market can sell anything
    • 24. Organizational Design
      • accountable for their own delivery
      • create own work environment
      • community
        • mentorship
      • Individual identity
        • within the rules
      • united/ freedom
      • freedom to fail
        • fail often in order to succeed
      • self starters who can sort out problems them selves
      • takes a village to raise a child
      • build relationship before you need them
      • knowledge sharing
      • evangelise their company
    • 25. Web 3.0
      • Realtime
      • collaboration/communication
      • share and push
    • 26. Company Visit Summary knowledge workers & knowledge sharing; individual freedom; culture: employment & accountability; focus on work environment; diverse teams; importance of art; freedom to fail; community & mentorship; self starters; company evangelisers OD Marketing Revenue Funding Entrep Profitability World Content Zillow viral / PR advertising VC high not yet at BEP cyber user generated PB Wiki viral subscription angel / VC high not yet at BEP cyber user generated MS               IFTF conferences subscription donor low not for profit real create & forecast Google viral advertising VC high very profitable cyber user generated Bloomberg advertise / PR subscription bootstrap medium very profitable real scrape & create
    • 27.  
    • 28. Setting the Stage: USA vs. South Africa
      • Country
        • Economy
        • Education and Literacy
        • Employment
        • infrastructure
      • Internet
        • Broadband
        • Access
        • Mobile
    • 29. Bringing it home
      • Need a web 2.0 cluster in SA
      • Build a web 2.0 mentorship network
      • Need a more acceptable web 2.0 start-up funding environment – Angel and VC
      • Continue to develop applications for Mobile NET - Mass market will come via mobile in Africa
      • Opportunity to take advantage of US internet population
      • Move Fast - Rapid experimentation
      • Be clear on the revenue model
      • Still a load of cash to be made in web 2.0
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36.